By Emeritus Professor Adrian Payne

Conference Papers

Payne A; Frow P, 2014, 'Conceptualising Co-creation as an Orientation', in Arli D; Rundle-Thiele S; Kubacki K (eds.), ANZMAC 2014, ANZMAC 2014, Brisbane, Queensland, presented at ANZMAC 2014, Brisbane, Queensland, 01 December 2014 - 03 December 2014

Payne A; Frow P, 2014, 'Co-Creation: A Case Study of a 'Focused' Business Model Approach', in Payne A (ed.), Co-Creation: A Case Study of a 'Focused' Business Model Approach, EMAC 43rd Annual Conference, Valencia, Spain, presented at EMAC 43rd Annual Conference, Valencia, Spain, 02 June 2014 - 05 June 2014

Frow P; Payne A, 2013, 'Co-Creation: An exemplar of a broad-based business model approach to co-creation', in Doherty AM (ed.), Marketing Relevance: Academy of Marketing Conference, University of New South Wales, pp. 1 - 1, presented at Marketing Relevance, 08 July 2013 - 11 July 2013

Frow P; Payne A, 2012, 'Co-creation business models and an exemplar enterprise', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Payne A; Frow P; Storbacka K, 2012, 'Evolving the Concept of Co-creation: New Research Propositions', in Marketing: catching the technology wave. Academy of Marketing Conference, Academy of Marketing, UK, pp. 1 - 8, presented at Marketing: catching the technology wave. Academy of Marketing Conference, Southampton, UK, 02 July 2012 - 05 July 2012

Frow P; Nenonen S; Storbacka K; Payne A, 2012, 'Identifying Value Co-Creation Opportunities: A Morphological Approach', in 41st EMAC Conference Proceedings. Marketing to Citizens: Going Beyond Customers and Consumers, European Marketing Academy EMAC, Lisbon, Portugal, pp. 1 - 8, presented at 41st EMAC Conference, Lisbon, Portugal, 22 May 2012 - 25 May 2012

Frow P; Payne A; Storbacka K, 2011, 'Co-Creation: A Typology and Conceptual Framework', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 6, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Payne,%20Adrian%20Paper%20366.pdf

Payne A; Frow P, 2011, 'De-constructing the Value Proposition of a Service Innovation Exemplar', in Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, UK, pp. 1 - 10, presented at Marketing Field Forever, Liverpool, UK, https://marketing.conference-services.net/programme.asp?conferenceID=2342&action=prog_list&session=15833

Liu D; Harris JA; Payne A, 2011, 'Development and validation of customer advocacy scale', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Liu,%20Fang%20Paper%20622.pdf

Frow P; Payne A; Ngo LV, 2011, 'Diagnosing the Supplementary Services Model', in Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, UK, pp. 1 - 7, presented at Marketing Field Forever, Liverpool, UK, https://marketing.conference-services.net/programme.asp?conferenceID=2342&action=prog_titles

Frow P; Payne A; Storbacka K, 2010, 'Co-creation: A Framework for Collaborative Engagement', in 18th International Colloquium in Relationship Marketing,, Henley Business School, University of Reading, UK, presented at 18th International Colloquium in Relationship Marketing, Henley, UK, 27 September 2010 - 30 September 2010

Frow P; Payne A; Storbacka K, 2010, 'Identifying co-creation and value collaboration opportunities', in Transformational Marketing. Proceedings of the Academy of Marketing Conference 2010, Academy of Marketing and Coventry University Business School, UK, presented at Academy of Marketing Conference, Coventry, UK, 06 July 2010 - 08 July 2010

Frow P; Payne A, 2010, 'Value propositions: A service profit chain perspective', in Transformational Marketing. Proceedings of the Academy of Marketing Conference 2010, Academy of Marketing and Coventry University Business School, UK, presented at Academy of Marketing Conference, Coventry, UK, 06 July 2010 - 08 July 2010

Frow P; Payne A; Storbacka K, 2010, 'A Conceptual Model for Value Co-Creation: Designing Collaboration Within A Service System', in 39th EMAC Conference. The Six Senses: The Essentials of Marketing, European Marketing Academy (EMAC), Copenhagen, presented at 39th EMAC Conference, Copenhagen, 01 June 2010 - 04 June 2010

Liu D; Payne A; Harris JA, 2010, 'What characterizes customer advocacy?', in 19th Annual Frontiers in Service Conference, American Marketing Association, Karlstad University, Sweden, presented at 19th Annual Frontiers in Service Conference, Sweden

Liu D; Payne A; Harris JA, 2009, 'Characteristics of Customer Advocacy in a Services Context.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Frow P; Payne A, 2009, 'The Value Proposition Concept: Development of a Conceptual Model', in The Value Proposition Concept: Development of a Conceptual Model, Academy of Marketing Conference, Leeds, UK, presented at Academy of Marketing Conference, Leeds, UK, 06 July 2009 - 07 July 2009

Ballantyne D; Varey R; Frow P; Payne A, 2009, 'Reciprocal Value Propositions: A Relationship Oriented Practice for Achieving Mutual Promises of Value.', in Reciprocal Value Propositions: A Relationship Oriented Practice for Achieving Mutual Promises of Value., 17th International Colloquium in Relationship Marketing, Maastricht, The Netherlands, presented at 17th International Colloquium in Relationship Marketing, Maastricht, The Netherlands, -

Payne A; Frow P; Varey R; Ballantyne D, 2008, 'Service-dominant logic and value propositions: Re-examining our mental models', in Otago Forum 2, Otago Forum 2 (2008), Dunedin, New Zealand, presented at Otago Forum 2 (2008), Dunedin, New Zealand, 08 December 2008 - 12 December 2008

Frow P; Payne A, 2008, 'A Stakeholder Perspective of Value: Extending the Value Proposition Concept in the Context of Stakeholders and Service-Dominant Logic', in Layton R; Vargo S; Lusch R (eds.), Forum of Markets and Marketing, Forum on Markets and Marketing, UNSW, presented at Forum on Markets and Marketing, UNSW, 04 December 2008 - 06 December 2008

Wilkinson IF; Payne A; Young L; Frow P, 2008, 'Customer Husbandry: The Rearing, Growing and Fleecing of Customers.', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Liu D; Payne A, 2008, 'Word of mouth and fundamental attribution error: External influencing factors and a research agenda', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Frow P; Payne A, 2008, 'Focused Value Creation in CRM: The Role of Value Propositions', in European Institute for Advances Studies in Management (EIASM) 5th Research Conference on relationship Marketing and CRM, EIASM 5th Research Conference on Relationship Marketing and CRM, Brussels, Belgium, presented at EIASM 5th Research Conference on Relationship Marketing and CRM, Brussels, Belgium, 20 November 2008 - 21 November 2008

Payne A; Frow P, 2008, 'The Value Proposition Concept: Evolution and Application in Marketing', in Academy of Marketing Conference: Reflective Marketing in a Material World, Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, presented at Academy of Marketing Conference. Reflective Marketing in a Material World., Aberdeen, Scotland, 07 July 2008 - 10 July 2008

Payne A; Frow P; Luong A, 2007, 'Customer Relationship Management: A Structured Investigation of CRM Success and Failure.', in AMA Relationship Marketing - ACRM Conference, AMA Relationship Marketing - ACRM Conference, Buenos Aires, Argentina, presented at AMA Relationship Marketing - ACRM Conference, Buenos Aires, Argentina, 13 December 2007 - 15 December 2007

Payne A; Liu D, 2007, 'Antecedents and Moderating Influences of Customer Advocacy: A Conceptual Model', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Payne A; Frow P; Storbacka K, 2007, 'Co-Creation of Value: Diagnosing the Brand Relationship Experience', in Thought Leaders International Conference on Brand Management, Thought Leaders International Conference on Brand Management, Birmingham, England, presented at Thought Leaders International Conference on Brand Management, Birmingham, England, 24 April 2007 - 25 April 2007

Payne A; Frow P; Storbacka K, 2007, 'Relationships and Service-Dominant Logic: Leveraging Co-Creation Opportunities', in Relationships and Service-Dominant Logic: Leveraging Co-Creation Opportunities, EIASM 4th Research Conference on Relationship Marketing and CRM,, Brussels,, presented at EIASM 4th Research Conference on Relationship Marketing and CRM,, Brussels,

Payne A; Frow P; Storbacka K, 2006, 'Service-Dominant Logic: A Framework for Managing Co-Creation of Value', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Payne A; Frow P; Storbacka K, 2006, 'Towards an Integrated Approach to Co-Creation: Insights from Service-Dominant Logic', in Towards an Integrated Approach to Co-Creation: Insights from Service-Dominant Logic, EIASM 3rd Research Workshop on Relationship Marketing, Brussels,, presented at EIASM 3rd Research Workshop on Relationship Marketing, Brussels,

Payne A; Frow P, 2005, 'Customer Relationship Management: From Strategy to Implementation', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Payne A; Frow P, 2005, 'CRM Strategy Formulation & Implementation', in CRM Strategy Formulation & Implementation, EIASM 2ndResearch Workshop on Relationship Marketing, Brussels,, presented at EIASM 2ndResearch Workshop on Relationship Marketing, Brussels,

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