Select Publications
Books
2013, Strategic Customer Management, Cambridge University Press, http://dx.doi.org/10.1017/cbo9781139057417
,2013, Strategic Customer Management: Integrating Relationship Marketing and CRM, Payne A, (ed.)
,2012, Handbook of CRM, Routledge, http://dx.doi.org/10.4324/9780080476933
,2011, Marketing Plans for Services, Payne A, (ed.), John Wiley & Sons
,2007, Customer Relationship Management, Routledge, http://dx.doi.org/10.4324/9780080490854
,2006, Handbook of CRM, 1st, Butterworth Heinemann, Oxford
,2006, Marketing Plans for Service Businesses,, 2nd, Elsevier Butterworth Heinemann
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