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Select Publications

By Emeritus Professor Adrian Payne

Books

Payne A; Frow P, 2013, Strategic Customer Management, Cambridge University Press (CUP), http://dx.doi.org/10.1017/cbo9781139057417

Payne A; Frow P, 2013, Strategic Customer Management: Integrating Relationship Marketing and CRM, Payne A, (ed.)

Payne A, 2012, Handbook of CRM, Achieving Excellence in Customer Management, Taylor & Francis, http://dx.doi.org/10.4324/9780080476933

McDonald M; Payne A; Frow P, 2011, Marketing Plans for Services, Payne A, (ed.), John Wiley & Sons

Knox S; Maklan S; Payne A; Peppard J; Ryals L, 2007, Customer Relationship Management, Perspectives from The Marketplace, Taylor & Francis, http://dx.doi.org/10.4324/9780080490854

Payne A, 2006, Handbook of CRM, Butterworth Heinemann, Oxford

Mcdonald M; Payne A, 2006, Marketing Plans for Service Businesses,, Elsevier Butterworth Heinemann


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