By Emeritus Professor Paul G Patterson

Conference Papers

Patterson PG; Caldow D, 2001, 'A cross cultural study of consumers` perceptions of loyalty toward services', in Elliot G; Barnes J (ed.), 2001 ServSig Services Research Conference, Sydney, pp. 143 - 143, presented at ServSig Services Research Conference 2001, Sydney, 26 May 2001 - 28 May 2001

Patterson PG, 2000, 'An examination of the explanatory power of loyalty proneness, motivation and personal similarity scales in the Thai service marketing context', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Patterson PG; Mandhachitara R; Smith T, 2000, 'Switching costs as a moderator of customer satisfaction: An example in Thailand`s service industry', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Uncles MD; Patterson PG; Caldow D, 2000, 'The impact of friendships between consumers and service-providers on loyalty to the service firm', in Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, presented at Visionary marketing for the 21st Century: Facing the challenge, Gold Coast, Qld, 28 November 2000 - 01 December 2000

Phan MC; Styles CW; Patterson PG, 2000, 'A dyadic model of relational behaviour and organisational performance in Australian-Malaysian business partnerships', in 2000 Annual Conference of the Academy of International Business Southeast Asian Region, Hong Kong, presented at Annual Conference of the Academy of International Business Southeast Asian Region 2000, Hong Kong, 23 July 2000 - 26 July 2000

Phan MC; Styles CW; Patterson PG, 2000, 'A dyadic model of relational competence in international business partnerships', in Marketing in a Global Economy, Buenos Aires, Argentina, presented at Marketing in a Global Economy, Buenos Aires, Argentina, 28 June 2000 - 01 July 2000

Phan MC; Patterson PG; Styles CW, 1999, 'Can assertive managers instil higher trust in their business partners?', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Patterson PG; Manchachitara R; Smith T, 1999, 'Impact of culture on the strength of relationships with service providers in Thailand', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Patterson PG; Shaw V; Shaw C, 1999, 'The relationship between marketing and manufacturing: A study of BHP steel in Australia and New Zealand', in ANZMAC 1999 Conference, University of New South Wales, presented at ANZMAC 1999 Conference, University of New South Wales, 28 November 1999 - 01 December 1999

Phan MC; Patterson PG; Styles CW, 1999, 'An Empirical examination of the trust development process linking firm and personal characteristics in an international setting', in 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, presented at 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, 11 May 1999 - 14 May 1999

Patterson PG, 1999, 'Relational benefits and relationship commitment: An analysis of service types', in 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, presented at 28th EMAC Conference: Marketing and Competition in the Information Age, Berlin, Germany, 11 May 1999 - 14 May 1999

Patterson PG; Styles CW; Ahmed FU, 1998, 'The determinants of successful relationships in international business', in Brodie R; Brookes R; Colgate M; Collins B; Martin A (eds.), 6th International Colloquium in Relationship Marketing, Auckland, New Zealand, pp. 23 - 55, presented at 6th International Colloquium in Relationship Marketing, Auckland, New Zealand, 07 December 1998 - 08 December 1998

Patterson PG, 1998, 'Customer perceptions of relationship benefits across service types', in Gray BJ; Deans KR (ed.), ANZMAC 1998 Conference, Dunedin, New Zealand, pp. 1802 - 1810, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998

Patterson PG; Kirchmajer L, 1998, 'Interpersonal communication, social bonding and relationship commitment in small professional service enterprises: A client perspective', in Gray BJ; Deans KR (ed.), ANZMAC 1998 Conference, Dunedin, New Zealand, pp. 1170 - 1177, presented at ANZMAC 1998 Conference, Dunedin, New Zealand, 30 November 1998 - 02 December 1998

Styles CW; Patterson PG; Ahmed FU, 1998, 'International business partnerships: a research programme in Australasia', in Gray S; Nicholas S (ed.), ANZIIBA Conference: Australia - New Zealand International Business Academy Inaugural Conference, University of Melbourne, pp. 413 - 421, presented at ANZIIBA Conference: Australia - New Zealand International Business Academy Inaugural Conference, University of Melbourne, 13 November 1998 - 14 November 1998

Patterson PG; De Ruyter K; Cicic M; Wetzels M, 1998, 'Explaining service firms propensity to continue exporting: A cross-country analysis', in 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, presented at 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, 20 May 1998 - 23 May 1998

Ahmed FU; Patterson PG; Styles CW, 1998, 'Trust and commitment in international buyer-seller relationships: A dyadic study in Australia and Thailand', in 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, presented at 27th EMAC Conference - Marketing Research and Practice, Stockholm, Sweden, 20 May 1998 - 23 May 1998

Patterson PG; Sharma N, 1997, 'Linking technical and relational quality, and satisfaction: the moderating impact of experience with a high involvement service', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 1184 - 1197, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Patterson PG; Ahmed FU; Styles CW, 1997, 'Relationship commitment in international business partnerships: Antecedents and outcomes', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 624 - 638, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Patterson PG; Johnson LW; Godwin B, 1997, 'The effects of cognition and coping on consumer complaint behaviour', in Reed PW; Luxton SL; Shaw MR (eds.), Australia New Zealand Marketing Educators` Conference, Melbourne, pp. 875 - 876, presented at Australia New Zealand Marketing Educators` Conference, Melbourne, 01 December 1997 - 03 December 1997

Patterson PG; Laurent G; Dawes PL; Cucic M, 1997, 'A contingency model of relationship commitment for professional consumer services', in Arnott D; Bridgewater S; Dibb S; Doyle P; Freeman J; Melewar T; Shaw V; Simkin L; Stern P (eds.), 26th Annual Conference of the European Marketing Academy, Warwick, UK, pp. 2006 - 2037, presented at 26th Annual Conference of the European Marketing Academy, Warwick, UK, 20 May 1997 - 23 May 1997

Kirchmajer L; Patterson PG, 1996, 'A contingency model of relationship commitment for small service enterprises', in Australian and New Zealand Combinded Marketing Educators Conference, Auckland, New Zealand, presented at Australian and New Zealand Combinded Marketing Educators Conference, Auckland, New Zealand, 25 November 1996 - 27 November 1996

Kyriazis E; Patterson PG, 1996, 'Factors affecting the use of marketing information in the new product development process', in Australian and New Zealand Combinded Marketing Educators Conference, Auckland, New Zealand, presented at Australian and New Zealand Combinded Marketing Educators Conference, Auckland, New Zealand, 25 November 1996 - 27 November 1996

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