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Select Publications

By Emeritus Professor Paul G Patterson

Books

Patterson PG; Lovelock CH; Wirtz J, 2015, Services Marketing: An Asia-Pacific and Australian Perspective, Pearson Australia

Lovelock C; Patterson PG; Walker RH, 2007, Services Marketing 4. An Asia-Pacific and Australian perspective., Pearson Education, Sydney, Australia

Patterson PG; Lovelock C; Walker RH, 2004, Services marketing: A South East Asian & Australian Perspective, Pearson Education, Sydney

Lovelock C; Patterson PG; Walker RH, 2001, Services Marketing (2nd Ed), Pearson Education, Sydney, Australia

Phan MC; Styles CW; Patterson PG, 2000, Working Paper 00/5: The role of relational competence in successful international business partnerships: A Southeast Asian in perspective, School of Marketing, UNSW, Sydney, New South Wales

Patterson PG; Lovelock C; Walker RA, 1998, Services Marketing, Prentice Hall Australia P/L, Sydney


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