Select Publications
Conference Papers
2019, 'What drives professional service employees to undertake pro bono?', Austin, TX, USA, presented at The 2019 Winter American Marketing Association Conference, Austin, TX, USA, 22 February 2019 - 24 February 2019, http://dx.doi.org/10.26190/unsworks/27169
,2019, 'Rise of the Service Robots: Exploring Consumer Acceptance', Vancouver, British Columbia, presented at Academy of Marketing Science, Vancouver, British Columbia
,2017, 'Positive Emotions’ Differential Effects on Pro-social Behaviour', Melbourne, Australia, presented at Australian New Zealand Marketing Academy (ANZMAC) Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017
,2016, 'Building client psychological comfort through communication style in financial advisory services', New Zealand, presented at ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, -
,2014, 'The Impact of Humour in Service Encounters', Brisbane, presented at ANZMAC Annual Conference, Brisbane, 30 November 2014 - 03 December 2014
,2011, 'Social Identity and Motivation for Creative Crowdsourcing and their Influence on Value Creation for the Firm', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, - , http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Piyathasana,%20Bhuminan%20Paper%20277.pdf
,2011, 'Modelling Customer Cognitive Appraisals to Rage Emotions Following a Service Failure: A Longitudinal Assessment', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Patterson,%20Paul%20Paper%20138.pdf
,2010, 'A hierarchical model of virtual experience (VE) and its influence on customer perceived value and loyalty', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 8, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
,2010, 'Acting ambidextrously in retail banking to achieve service and sales goals simultaneously: A mutlilevel perspective', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, pp. 1 - 9, presented at ANZMAC 2010, Christchurch, New Zealand, 29 November 2010 - 01 December 2010
,2009, 'Cognitive appraisals that trigger customer rage in East (Thai) and West (US) cultures', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
,2009, 'Situational Influences in the Choice of Self-Service in a Multi-Channel Retail Context.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009
,2009, 'In search of ambidexterity', Nantes, France, presented at EMAC 2009 Conference, Nantes, France, 26 May 2009 - 29 May 2009
,2008, 'Achieving Service and sales Goals through Motivational Ambidexterity', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
,2008, 'Seeing Red: Customer Rage Emotions, Expressions and Behaviours', in ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008
,2008, 'Customer Rage: Exploring Customer and Employee Perspectives', in Rust R; Kannan PK (ed.), Proceedings of the 17th Annual Frontiers in Service Conference, Washington, DC, pp. 108 - 108, presented at 17th Annual Frontiers in Service Conference, Washington, DC, 02 October 2008 - 05 October 2008
,2008, 'Research on Customer Rage in Failed Service Encounters.', in Journal of Harbin Institute of Technology, Harbin Institute of Technology, Harbin, 150, Beijing, China,, presented at International Conference on Service Science,, Beijing, China,, 17 April 2008 - 18 April 2008
,2007, 'The Market Orientation Model: Some Evidence from a Transitional Economy', in 3rd Meeting of the IMP Group in Asia, Phuket, Thailand, presented at 3rd Meeting of the IMP Group in Asia, Phuket, Thailand, 09 December 2007 - 13 December 2007
,2007, 'Ambidexterity - The Simultaneous Pursuit of Service and Sales Goals', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
,2007, 'An Integrated Model of Intentions to Adopt Self-Service Technologies (SSTs): The Moderating Effects of Personality Traits', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
,2007, 'The Role of Social Capital and On-Line Communities in Enhancing Consumers` Consumption Value', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007
,2007, 'The development and testing of an interpersonal communications effectiveness scale in a SME professional services provider-client relationship management context.', in 14th Annual International Conference on Advances in Management, Niagara Falls, Canada, presented at 14th Annual International Conference on Advances in Management, Niagara Falls, Canada, 18 July 2007 - 21 July 2007
,2006, 'An Extended Service Recovery Model: The Moderating Impact of Temporal Sequence of Events.', in Chan TS; Cui G; Hau A (eds.), 2006 AIB Southeast Asia Regional Conference: Global Vision and Local Competence, Bangkok, Thailand, pp. 1 - 2, presented at AIB Southeast Asia Regional Conference: Global Vision and Local Competence 2006, Bangkok, Thailand, 07 December 2006 - 09 December 2006
,2006, 'Social Influence in the Buying Decision: A Four-Country Study of Inter- and Intra-national Differences.', in Chan TS; Cui G; Hau A (eds.), 2006 AIB Southeast Asia Regional Conference: Global Vision and Local Competence, Bangkok, Thailand, pp. 1 - 2, presented at AIB Southeast Asia Regional Conference: Global Vision and Local Competence 2006, Bangkok, Thailand, 07 December 2006 - 09 December 2006
,2006, 'Understanding Customer Engagement in Services', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006
,2006, 'Exercise Behavior in Loyalty Program: The Influence of Regulatory Focus', in Fitzsimmons GJ; Morwitz VG (ed.), Association for Consumer Research North American Conference, Orlando, Florida, USA, pp. 346 - 347, presented at Association for Consumer Research North American Conference 2006, Orlando, Florida, USA, 29 September 2006
,2006, 'Australian Knowledge-based Service Exports: An Analysis of Key Success Factors', in Susilowati S (ed.), Environment Challenges of Services Industry in Asia Pacific, Bukittinggi, West Sumatra, Indonesia, pp. 1 - 1, presented at Environment Challenges of Services Industry in Asia Pacific, Bukittinggi, West Sumatra, Indonesia, 02 August 2006 - 05 August 2006
,2005, 'An Examination of Client Perceived Value in a B2B International Services Context', in IMP Asia 2005, Phuket, Thailand, presented at IMP Asia 2005, Phuket, Thailand, 11 December 2005 - 14 December 2005
,2005, 'An Examination of Professional Services Quality as Mediator Between Interpersonal Communication and Repurchase Intention', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
,2005, 'Choice criteria in the selection of an international professional service firm.', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005
,2005, 'A Cross-Cultural Examination of In-Group Bias in Influencing Service Encounter Evaluations', in Bitner MJ; Brown SW; Rust R (eds.), 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, pp. 81 - 81, presented at 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, 06 October 2005 - 09 October 2005
,2005, 'Customer Rage Spectrum Emotions, Expressions and Behaviours in Service Failure Encounters: Customer and Employee Perspectives', in Bitner MJ; Brown SW; Rust R (eds.), 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, pp. 51 - 51, presented at 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, 06 October 2005 - 09 October 2005
,2005, 'Performance-Importance Grids Versus SERVQUAL', in Bitner MJ; Brown SW; Rust R (eds.), 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, pp. 92 - 92, presented at 14th Annual Frontiers in Services Conference, Temper, Arizona, USA, 06 October 2005 - 09 October 2005
,2005, 'Collectivism and Social Influence in the Buying Decision: A Four-Country Study of Inter- and Intro-naitonal Differences', in Workman Jnr JP; Perreault Jnr WD (ed.), Proceedings of AMA Winter Educators Conferences, San Antonio, Texas, presented at AMA Winter Educators` Conference 2005, San Antonio, Texas, 11 February 2005 - 14 February 2005
,2004, 'The Impact of Country of Origin on Client Perceived Performance in International Professional B2B Services', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
,2004, 'The Moderating Impact of Individualism-Collectivism on Non-Marketing Influences on Consumer Choice for Services.', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004
,2004, 'Modelling Service Firms` Export Behaviour.', in 2004 AIB Southeast Asia Regional Conference, Macau, presented at AIB Southeast Asia Regional Conference 2004, Macau, 05 August 2004 - 07 August 2004
,2004, 'The Pivotal Role of Communication in the Development of Client Trust and Intimacy in a Professional Services Context.', in EMAC: European Marketing Academy Conference (2004), Murcia, Spain, presented at EMAC: European Marketing Academy Conference (2004), Murcia, Spain, 18 May 2004 - 21 May 2004
,2003, 'A conceptual model of client perceived value in an international professional service context', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
,2003, 'Antecedent causes and coping responses as predictors of consumer emotional labour: Customers are hard at work too.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
,2003, 'Customer citizenship behaviour in service organizations: A social exchange model.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
,2003, 'Locus of control and social influence in the buying decision: A four-nation study.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
,2003, 'The impact of cultural orientation on post recovery satisfaction.', in ANZMAC 2003 Conference, Adelaide, Sth Aust, presented at ANZMAC 2003 Conference, Adelaide, Sth Aust, 01 December 2003 - 03 December 2003
,2003, 'A cross-cultural examination of customer`s service recovery and fairness perceptions.', in Rust R (ed.), Frontiers in Services, Washington DC, USA, pp. 73 - 73, presented at Frontiers in Services, Washington DC, USA, 23 October 2003 - 26 October 2003
,2003, 'The role of interpersonal communication in the development of client trust and closeness in a SME professional services context.', in Small Enterprise Association of Australia and New Zealand 16th Conference, Ballarat, Victoria, presented at Small Enterprise Association of Australia and New Zealand 16th Conference, Ballarat, Victoria, 28 September 2003 - 01 October 2003
,2003, 'A study of consumers` perceptions of service recovery efforts across east-west cultures.', in World Marketing Congress 2003, Perth, WA, presented at World Marketing Congress 2003, Perth, WA, 11 June 2003 - 14 June 2003
,2003, 'A decision making perspective on the propensity to continue service internationalisation.', in EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, presented at EMAC: European Marketing Academy Conference (2003), Glasgow, Scotland, 20 May 2003 - 23 May 2003
,2002, 'The Pivotal Role of Personnel in the Export Performance of Professional Services', in ANZMAC 2002 Conference, Melbourne, presented at ANZMAC 2002 Conference, Melbourne, 02 December 2002 - 04 December 2002
,2001, 'Determinants of Export Performance Across Service Types: A Conceptual Model', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001
,2001, 'The Association between Consumer Demographic Characteristics and Service Loyalty', in ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, presented at ANZMAC 2001 Conference: Bridging Marketing Theory and Practice, Auckland, New Zealand, 01 December 2001 - 05 December 2001
,2001, 'Relational Competence and Relationship Quality in International Business Partnerships: Do Personality Traits Matter?', in Academy of International Business: 2001 Annual Meeting, Sydney, pp. 58 - 58, presented at Academy of International Business 2001, Sydney, 16 November 2001 - 19 November 2001
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