By Professor Harald Van Heerde

Preprints

Paschmann J; Völckner F; Bruno H; Van Heerde H; Klein K, Driving Mobile App User Engagement through Gamification, http://dx.doi.org/10.2139/ssrn.4286765

Eckert C; van Heerde HJ; Wetzel HA; Hattula S, Spotlight Personnel: How Hiring and Turnover Drive Service Performance versus Demand, http://dx.doi.org/10.2139/ssrn.3898450

Keller K; Van Heerde H, Vulture Marketing: How Competitor Brands Can Capitalize on Brand Pullouts, http://dx.doi.org/10.2139/ssrn.4852739

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