By Professor Harald Van Heerde

Working Papers

Dong Y; Frees EJ; Huang F; Hui F; Van Heerde H, 2025, A Joint Model of Cost and Churn for Stochastic Cost Industries, SSRN, http://dx.doi.org, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5259489

Leeflang PSH; van Heerde HJ; Wittink DR, How Promotions Work: SCAN*PRO-Based Evolutionary Model Building, Elsevier BV, http://dx.doi.org10.2139/ssrn.321003, https://doi.org/10.2139/ssrn.321003

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