By Professor Harald Van Heerde

Book Chapters

Ebbes P; Papies D; van Heerde HJ, 2021, 'Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers', in Handbook of Market Research, pp. 181 - 217, http://dx.doi.org/10.1007/978-3-319-57413-4_8

Papies D; Ebbes P; Van Heerde HJ, 2017, 'Addressing Endogeneity in Marketing Models', in Leeflang PSH; Wieringa JE; Bijmolt THA; Pauwels KH (ed.), ADVANCED METHODS FOR MODELING MARKETS, SPRINGER, pp. 581 - 627, http://dx.doi.org/10.1007/978-3-319-53469-5_18

Van Heerde HJ, 2017, 'Non- and Semiparametric Regression Models', in Leeflang PSH; Wieringa JE; Bijmolt THA; Pauwels KH (ed.), ADVANCED METHODS FOR MODELING MARKETS, SPRINGER, pp. 555 - 579, http://dx.doi.org/10.1007/978-3-319-53469-5_17

van Heerde HJ; Neslin SA, 2017, 'Sales promotion models', in International Series in Operations Research and Management Science, pp. 13 - 77, http://dx.doi.org/10.1007/978-3-319-56941-3_2

Ebbes P; Papies D; van Heerde HJ, 2016, 'Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers', in Handbook of Market Research, Springer International Publishing, pp. 1 - 37, http://dx.doi.org/10.1007/978-3-319-05542-8_8-1

van Heerde HJ; Neslin SA, 2008, 'Sales promotion models', in International Series in Operations Research and Management Science, pp. 107 - 162, http://dx.doi.org/10.1007/978-0-387-78213-3_5

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