Researcher

My Expertise

Supply chain resilience; crisis management for supply chains; global supply chains; business-to-business marketing

Keywords

Fields of Research (FoR)

Marketing

Biography

Maggie Chuoyan Dong is currently Head of School and Professor at School of Marketing, UNSW. Maggie' research interests range from business-to-business marketing to the marketing-operations interface with a strong focus on a range of supply chain topics (including the supply chain resilience and digital transformation of supply chains). She uses multiple methods including field experiment and data, survey, and lab experiment in her research for...view more

Maggie Chuoyan Dong is currently Head of School and Professor at School of Marketing, UNSW. Maggie' research interests range from business-to-business marketing to the marketing-operations interface with a strong focus on a range of supply chain topics (including the supply chain resilience and digital transformation of supply chains). She uses multiple methods including field experiment and data, survey, and lab experiment in her research for empirical rigor and managerial relevance.

Maggie has published extensively in premier journals in the fields of marketing, operations management, and information systems, including Journal of Marketing Research, Journal of the Academy of Marketing Science, Information Systems Research, Production and Operations Management, Journal of Operations Management, Industrial Marketing Management to name a few. She has held a range of relevant government research grants in Hong Kong and the Mainland China. Maggie has served as Guest Editor of the Journal of Business Research, Associate Editor of the Decision Sciences Journal, and an editorial board member of Asia Pacific Journal of Management. She also served as the National Representative for China of the European Marketing Academy (EMAC). 

 

 


My Grants

PI:

“To Be Unified or Divergent? The Performance Implications of Information Variance Across Multiple E-Sellers Offering an Identical Product,” General Research Fund, Hong Kong Research Grant Council, HK$468,993 (2021).

Co-I:

“Examining the Impact of Product Leak Announcements on Online Buzz, Product Sales, and Firm Value,” Early Career Scheme, Hong Kong Research Grant Council, HK$456,658 (2021~2024).

Co-I:

“The Optimization of Customer Behaviors in Peer-to-Peer Economy Based on Social Dilemma Theory,” General Project, National Natural Science Foundation of China, RMB480,000 (2021-2024).

PI:

“Inharmonious Reseller Rewards: The Impact of the Social Comparison of Rewards on Reseller Performance within Marketing Channels,” General Research Fund, Hong Kong Research Grant Council, HK$493,161 (2018~2021).

PI:

“Dispersions in Distributor Rewards: An Investigation of the Impact of the Social Comparison within Marketing Channels,” Youth Project, National Natural Science Foundation of China, RMB 180,000 (2018~2021).

PI:

“Being Secure While Being Dependent: Dependence Balancing Strategies for Weaker Partners in Channel Relationships,” General Research Fund, Hong Kong Research Grant Council, HK$437,200 (2015~2018).

Co-I:

“The Influence of the Vertical Inter-organizational Relationship Interaction on the Joint Unethical Marketing Behavior: Perspective of Construal Level,” General Project, National Natural Science Foundation of China, RMB 580,000 (2014~2017).

PI:

“Do Better-than-Fair Rewards Pay Off? An Examination of Distributors’ Responses to Favorably Unfair Rewards,” General Research Fund, Hong Kong Research Grant Council, HK$251,169 (2013~2016).

Co-I:

“Managing Opportunism in A Distribution Network: The Observer Effect of Punishment,” General Research Fund, Hong Kong Research Grant Council, HK$386,520 (2012~2015).

 

 

 


My Research Activities

My current research focuses on two streams in buyer-supplier relationships management: (a) crisis management for resilient supply chains, and (b) digital and social media tools in transforming B2B marketing. These areas are related to my research expertise and aim to combine industry insights to tackle the ongoing challenges for supply chain practices. 

 


My Research Supervision


Areas of supervision

Business-to-business marketing; marketing strategies; marketing channels; relationship marketing; supply chain management


My Engagement

  • Guest Editor, Special Issue on “Managing crises in B2B settings: COVID-19 and Ukraine conflict”, Journal of Business Research
  • Associate Editor, Decision Sciences Journal
  • Editorial board member, Asia Pacific Journal of Management
  • Conference Co-Chair, Marketing Science Conference 2024
  • National Representative of China, The European Marketing Academy (EMAC)
  • Symposium Co-Chair, Marketing Analytics Symposium Sydney 2023
  • Organizing Committee, B2B Connect Research Symposium 2023
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