Select Publications

Journal articles

Xiao Z; Yang B; Dong S; Chuoyan Dong M, 2024, 'B2B strategies for surviving global crises: A resource dependence perspective on the COVID−19 pandemic', Journal of Business Research, 172,

Wang P; Dong MC, 2024, 'The role of performance reward discrepancies in driving dealers’ servitization', International Journal of Research in Marketing,

Liu C; Xiao Z; Gao Y; Dong MC; Gao S, 2023, 'Understanding the spillover effects of manufacturer-initiated reward on observers’ compliance: a social learning perspective', Journal of Business and Industrial Marketing, 38, pp. 1981 - 1996,

Sun W; Yang B; Dong MC; Cadeaux J, 2023, 'Resilient product and production adaptation in a large-scale disaster: Does it pay off?', Decision Sciences,

Roberts JH; Uncles M; van Heerde HJ; Melnyk V; Dong MC, 2023, 'Marketing at UNSW Sydney: Building Marketing Capability in Australasia', Customer Needs and Solutions, 10,

Dong MC; Huang Q; Liu Z, 2022, 'Adjusting supply chain involvement in countries with politician turnover: A contingency framework', Journal of Operations Management, 68, pp. 824 - 854,

Wang P; Jiang X; Dong MC, 2022, 'Alliance experience and performance outcomes: A meta-analysis', Strategic Organization, 20, pp. 412 - 432,

Chi Y; Qing P; Jin YJ; Yu J; Dong MC; Huang L, 2022, 'Competition or spillover? Effects of platform-owner entry on provider commitment', Journal of Business Research, 144, pp. 627 - 636,

Xiao Z; Chen X; Dong MC; Gao S, 2022, 'Institutional support and firms’ entrepreneurial orientation in emerging economies', Long Range Planning, 55,

Zeng F; Huang Y; Xiao Z; Wang CL; Dong MC, 2021, 'The dark side of channel rewards for observer distributors: A social comparison perspective', Journal of Business Research, 132, pp. 441 - 452,

Zeng F; Chi Y; Xiao Z; Dong MC, 2021, 'Understanding the spillover effects of channel reward on observers' commitment: The mediating role of envy', Industrial Marketing Management, 93, pp. 650 - 660,

Chi Y; Zeng F; Dong MC; Song Y, 2020, 'Promotion and Prevention Contracts in Industry Level Firm to Firm Dyad', Journal of Business-to-Business Marketing, 27, pp. 203 - 219,

Zeng F; Ye Q; Dong MC; Huang Z; Liu Z, 2020, 'Legitimizing actions in dependence-asymmetry relationships: A comparison between Chinese and Western firms', Industrial Marketing Management, 88, pp. 163 - 172,

Chi Y; Zeng F; Dong MC; Song Y, 2020, 'Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data', Journal of Business-to-Business Marketing, 27, pp. 111 - 124,

Dong MC; Zeng F; Su C, 2019, 'Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies', Journal of the Academy of Marketing Science, 47, pp. 1064 - 1084,

Liu Y; Li X; Dong MC, 2019, 'The role of customer orientation in key account managers’ performance: a client network perspective', Journal of Business and Industrial Marketing, 34, pp. 1592 - 1605,

Zhu X; Xiao Z; Dong MC; Gu J, 2019, 'The fit between firms’ open innovation and business model for new product development speed: A contingent perspective', Technovation, 86-87, pp. 75 - 85,

Xiao Z; Dong MC; Zhu X, 2019, 'Learn to be good or bad? Revisited observer effects of punishment: curvilinear relationship and network contingencies', Journal of Business and Industrial Marketing, 34, pp. 754 - 766,

Zeng F; Chi Y; Dong MC; Huang J, 2017, 'The dyadic structure of exchange partners' governing-agency social capital and opportunism in buyer–supplier relationships', Journal of Business Research, 78, pp. 294 - 302,

Dong MC; Fang Y; Straub DW, 2017, 'The impact of institutional distance on the joint performance of collaborating firms: The role of adaptive interorganizational systems', Information Systems Research, 28, pp. 309 - 331,

Zhu X; Dong MC; Gu J; Dou W, 2017, 'How Do Informal Ties Drive Open Innovation? the Contingency Role of Market Dynamism', IEEE Transactions on Engineering Management, 64, pp. 208 - 219,

Xiao Z; Yan H; Gao Y; Dong MC; Gao S; Yang X; Shen H, 2017, 'How Does Dual Institutional Capital Influence Firm's Innovativeness in China's Emerging Market?', Academy of Management Proceedings, 2017, pp. 12754 - 12754,

Dong MC; Ju M; Fang Y, 2016, 'Role hazard between supply chain partners in an institutionally fragmented market', Journal of Operations Management, 46, pp. 5 - 18,

Zeng F; Chen Y; Dong MC; Chi Y, 2016, 'The Use of Accommodation in Buyer–Seller Relationships: Encouraging or Controlling Opportunism in Business Markets Middle-grounds', Journal of Business-to-Business Marketing, 23, pp. 47 - 62,

Dong MC; Liu Z; Yu Y; Zheng JH, 2015, 'Opportunism in Distribution Networks: The Role of Network Embeddedness and Dependence', Production and Operations Management, 24, pp. 1657 - 1670,

Zeng F; Chen Y; Dong MC; Zheng J, 2015, 'Understanding distributor opportunism in a horizontal network', Industrial Marketing Management, 46, pp. 171 - 182,

Zheng VX; Dong MC; Fang Y, 2015, 'Managing Role Stress between Supply Chain Partners in Uncertain Market Condition', Academy of Management Proceedings, 2015, pp. 12331 - 12331,

Wang DT; Gu FF; Dong MC, 2013, 'Observer Effects of Punishment in a Distribution Network', Journal of Marketing Research, 50, pp. 627 - 643,

Dong MC; Li CB; Tse DK, 2013, 'Do business and political ties differ in cultivating marketing channels for foreign and local firms in China?', Journal of International Marketing, 21, pp. 39 - 56,

Wang DT; Gu FF; Dong MC, 2013, 'Observer effects of punishment in a distribution network', Journal of Marketing Research, 50, pp. 627 - 643,

Dong MC; Tse DK; Hung K, 2010, 'Effective distributor governance in emerging markets: The salience of distributor role, relationship stages, and market uncertainty', Journal of International Marketing, 18, pp. 1 - 17,

Dong MC; Tse DK; Cavusgil ST, 2008, 'Efficiency of governance mechanisms in China's distribution channels', International Business Review, 17, pp. 509 - 519,

Chuoyan Dong M; Yiyan li S, 2007, 'Conflict resolution in Chinese family purchase decisions: The impact of changing female roles and marriage duration', International Journal of Conflict Management, 18, pp. 308 - 324,

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