By Professor Nitika Garg

Conference Abstracts

Li Y; Garg N, 2024, 'Using appeal type to promote aesthetically unattractive food', in ANZMAC 2024 Conference Proceedings, Tasmania, presented at Australian & New Zealand Marketing Academy (ANZMAC) Conference, Tasmania, 02 December 2024 - 04 December 2024, https://www.anzmac2024.com/proceedings

Chaudhury S; Garg N; Gabler C, (eds.), 2022, 'Feeling Small but Thinking Big: Awe-Induced Positive Self-Diminishment Motivates Sustainable Consumption', in Advances in Consumer Research, Association for Consumer Research, Denver, Colorado USA, Vol. 50, pp. 264 - 265, presented at Association for Consumer Research, Denver, Colorado USA, https://acr.memberclicks.net/assets/Proceedings/vol50.pdf#page=327

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