By Professor Nitika Garg

Conference Presentations

Garg N; Saluja G, 2021, 'A Tale of Two ‘Ideologies’: Differences in Consumer Response to Brand Activism', presented at ANZMAC, Melbourne, VIC

Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', presented at Future-of-Brands Conference, New York, USA

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