By Professor Nitika Garg

Journal articles

Camilleri E; Garg N; Miah S, 2024, '‘Inside’ versus ‘Outside’ Trends in Consumer Research', Journal of Consumer Psychology, 34, pp. 225 - 246, http://dx.doi.org/10.1002/jcpy.1349

Govind R; Garg N; Carter L, 2024, 'Selling Hope versus Hate: The Impact of Partisan Social Media Messaging on Social Distancing During the COVID-19 Pandemic', European Journal of Marketing, 58, pp. 632 - 658, http://dx.doi.org/10.1108/EJM-12-2022-0911

Garg N; Chaudhury S, 2023, '"Heart Strings and Purse Strings” Revisited: A Preregistered Replication and Extension', Journal of Experimental Psychology: General, 152, pp. 1873 - 1886, http://dx.doi.org/10.1037/xge0001372

Septianto F; Garg N; Agrawal N, 2023, 'How Gratitude Shapes Acceptance of Questionable Consumer Behavior: The Mediating Role of Self-Righteousness', European Journal of Marketing, 57, pp. 1298 - 1298, http://dx.doi.org/10.1108/EJM-06-2021-0461

Chaudhury S; Garg N; Jiang V, 2022, 'The Curious Case of Threat-awe: A Theoretical and Empirical Reconceptualization', Emotion, 22, pp. 1653 - 1669, http://dx.doi.org/10.1037/emo0000984

Garg N; Saluja G, 2022, 'A Tale of Two ‘Ideologies’: Differences in Consumer Response to Brand Activism', Journal of the Association for Consumer Research, 7, pp. 325 - 339

Septianto F; Garg N, 2021, 'Grateful Compliance: Gratitude Effects on Willingness to Comply with Responsible Drinking Messages', Psychology and Marketing, 38, pp. 1460 - 1474, http://dx.doi.org/10.1002/mar.21535

Garg N; Govind R; Nagpal A, 2021, 'Message Framing Effects on Food Consumption: A Social Marketing Perspective', Australian Journal of Management, 46, pp. 690 - 716, http://dx.doi.org/10.1177/0312896221989398

Septianto F; Garg N, 2021, 'The Impact of Gratitude (vs. Pride) on the Effectiveness of Cause-Related Marketing', European Journal of Marketing, 55, pp. 1594 - 1623, http://dx.doi.org/10.1108/EJM-11-2019-0829

Govind R; Garg N; Mittal V, 2020, 'Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender', Journal of Marketing Research, 57, pp. 717 - 738, http://dx.doi.org/10.1177/0022243720925764

Parajuli S; Aziz F; Garg N; Panzer SE; Joachim E; Muth B; Mohamed M; Blazel J; Zhong W; Astor BC; Mandelbrot DA; Djamali A, 2019, 'Histopathological characteristics and causes of kidney graft failure in the current era of immunosuppression', World Journal of Transplantation, 9, pp. 123 - 133, http://dx.doi.org/10.5500/wjt.v9.i6.123

Garg N, 2019, 'Misery Wants Control: The Roles of Helplessness and Choice in the Sadness-Consumption Relationship', Australian Journal of Management, 44, pp. 407 - 424, http://dx.doi.org/10.1177/0312896219830152

Govind R; Singh J; Garg N; D'Silva S, 2019, 'Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption', Journal of Business Ethics, 155, pp. 1195 - 1214, http://dx.doi.org/10.1007/s10551-017-3545-z

Garg N; Williams LA; Lerner J, 2018, 'The Misery-Is-Not-Miserly Effect Revisited: Replication Despite Opportunities for Compensatory Consumption', PLoS ONE, 13, pp. e0199433, http://dx.doi.org/10.1371/journal.pone.0199433

Ahuvia A; Garg N; Batra R; McFerran B; Diesbach P, 2018, 'Pride of Ownership', Journal of the Association for Consumer Research, 3, http://dx.doi.org/10.1086/697076?mobileui=0

Ahuvia A; Garg N; Batra R; McFerran B; De Diesbach PBL, 2018, 'Pride of ownership: An identity-based model', Journal of the Association for Consumer Research, 3, pp. 216 - 228, http://dx.doi.org/10.1086/697076

Singh JJ; Garg N; Govind R; Vitell SJ, 2018, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, 151, pp. 235 - 248, http://dx.doi.org/10.1007/s10551-016-3248-x

Garg N; Inman J; Mittal V, 2017, 'Emotion effects on choice deferral: The moderating role of outcome and process accountability', European Journal of Marketing, 51, pp. 1631 - 1649, http://dx.doi.org/10.1108/EJM-12-2015-0861

Govind R; Garg N; Sun W, 2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, 31, pp. 46 - 64, http://dx.doi.org/10.1080/07359683.2014.874854

Garg N; Lerner J, 2013, 'Sadness and Consumption', Journal of Consumer Psychology, 23, pp. 106 - 113, http://dx.doi.org/10.1016/j.jcps.2012.05.009

Reimann M; Feye W; Malter AJ; Ackerman JM; Castaño R; Garg N; Kreuzbauer R; Labroo AA; Lee AY; Morrin M; Nenkov GY; Nielsen JH; Perez M; Pol G; Rosa JA; Yoon C; Zhong C-B, 2012, '"Embodiment in judgment and choice": Correction to Reimann et al. (2012).', Journal of Neuroscience, Psychology, and Economics, 5, pp. 123 - 123, http://dx.doi.org/10.1037/a0027714

Reimann M; Feye W; Malter A; Ackerman J; Castaño R; Garg N; Kreuzbauer R; Labroo A; Lee A; Morrin M; Nenkov G; Nielsen J; Perez M; Pol G; Rosa J; Yoon C; Zhong C, 2012, 'Embodiment in Judgment and Choice', Journal of Neuroscience, Psychology, and Economics, On line, pp. 104 - 123, http://dx.doi.org/10.1037/a0026855

Kumar M; Garg N, 2010, 'Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?', Journal of Consumer Psychology, 20, pp. 485 - 494, http://dx.doi.org/10.1016/j.jcps.2010.06.015

Garg N; Wansick B; Inman J, 2007, 'The influence of incidental affect on consumer's food intake', Journal of Marketing, 71, pp. 194 - 206, http://dx.doi.org/10.1037/e621312012-073

Garg N; Wansink B; Inman JJ, 2007, 'The influence of incidental affect on consumers' food intake', Journal of Marketing, 71, pp. 194 - 206, http://dx.doi.org/10.1509/jmkg.71.1.194

Garg N; Inman J; Mittal V, 2005, 'Incidental and task-related affect: A re-inquiry and extension of the influence of affect on choice.', Journal of Consumer Research, 32, pp. 154 - 159, http://dx.doi.org/10.1086/426624

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