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Conference Abstracts

Jiang V; Melnyk V; Li W, 2023, 'Effectiveness of Framing in Advocacy Videos', in ANZMAC 2023 Conference Proceedings, Dunedin New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2023, Dunedin New Zealand, 04 December 2023 - 06 December 2023, https://anzmac.org/previous-conferences/


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