By Scientia Professor John Heath Roberts

Book Chapters

Roberts JH; Kayande U; Stremersch S, 2019, 'From academic research to marketing practice: Exploring the marketing science value chain', in How to Get Published in the Best Marketing Journals, Edward Elgar Publishing, http://dx.doi.org/10.4337/9781788113700.00017

Roberts J; Fiebig DG, 2018, 'Modeling choice processes in marketing', in Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, pp. 155 - 180

Roberts J, 2018, 'Customer Loyalty Programmes', in The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan UK, pp. 384 - 387, http://dx.doi.org/10.1057/978-1-137-00772-8_715

Roberts JH; Srivastava R; Morrison P, 2016, 'Strategic Marketing Metrics to Guide Pathways to Growth', in From Little's Law to Marketing Science Essays in Honor of John D.C. Little, MIT Press, Cambridge Ma, pp. 49 - 84

Roberts J, 2016, 'Customer Loyalty Programmes', in The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan UK, pp. 1 - 5, http://dx.doi.org/10.1057/978-1-349-94848-2_715-1

Chua WF, 2015, 'The management and control of experts and expertise: The case of the nurse', in Critical Perspectives in Management Control, pp. 189 - 215, http://dx.doi.org/10.1007/978-1-349-07658-1

Roberts JH, 2012, 'Chapter 10: New Product Development in a Strategic Context', in Handbook of Marketing Strategy, Edward Elgar Publishing, http://dx.doi.org/10.4337/9781781005224.00020

Roberts JH, 2012, 'New product development in a strategic context', in Handbook of Marketing Strategy, pp. 172 - 185, http://dx.doi.org/10.4337/9781781005224.00020

Roberts JH; Urban G; Silk A; Wind J, 2012, 'Kotler on Strategic Marketing', in Sheth J (ed.), Legends in Marketing: Philip Kotler, SAGE Publications Pvt. Limited, Delhi, pp. 1 - 92

Roberts JH, 2012, 'New Product Strategies', in Shankar V; Carpenter G (ed.), Handbook of Marketing Strategy, Edward Elgar Publishing, Northampton, MA, pp. 172 - 185

Roberts JH, 2010, 'Soft Computing Methods in Marketing: Phenomena and Management Problems', in Casillas J; Martínez-López FJ (ed.), Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications, Springer Science & Business Media, pp. 21 - 26

Roberts J; Cayla J, 2009, 'Global Branding', in The SAGE Handbook of International Marketing, SAGE Publications, pp. 345 - 360, http://dx.doi.org/10.4135/9780857021007.n17

Cayla J; Roberts JH, 2009, 'Global Branding', in Kotabe M; Helsen K (ed.), Handbook of Research in International Marketing, Sage Publications, London, pp. 346 - 360

Roberts JH; Morrison P, 2009, 'Measuring is good; measuring what matters might be even better', in Fast Track to Success Marketing, Ft Press, pp. 150 - 152

Roberts JH, 2009, 'Sales Management in the Ascendancy', in MacTear J (ed.), Fast Track to Success: Sales, Prentice Hall-FT, Harlow, UK, pp. 111 - 115

Piggott JR, 2008, 'Introduction', in , pp. 1 - 5

Fielding C; Frank T; Birgenheier L; Rygel MC; Jones AC; Roberts J, 2008, 'Stratigraphic record and facies associations of the late Paeozoic ice age in eastern Australia (New South Wales and Queensland)', in Fielding CR; Frank TD; Isbell JL (ed.), The Geological Society of America: Special Paper 441, The Geological Society of America, USA, pp. 41 - 57

Ambler T; Roberts J, 2007, 'Choosing marketing dashboard metrics', in Business Performance Measurement: Unifying Theories and Integrating Practice, Second Edition, pp. 236 - 260, http://dx.doi.org/10.1017/CBO9780511805097.015

Roberts JH; Ambler T, 2007, 'Choosing Marketing Dashboard Metrics', in Neely A (ed.), Business Performance Measurement: Theory and Practice, Cambridge University Press, Cambridge, pp. 239 - 260

Roberts JH; Simester D, 2004, 'Designing Supply and Distribution Channels', in Chowdhury S (ed.), New Strategies for Tomorrow’s Thought Leaders, John Wiley, Hoboken, NJ, pp. 616 - 629

Roberts JH; Nelson CJ; Morrison PD, 2000, 'Defending market share against a new entrant', in New Directions in Corporate Strategy, Allen and Unwin, St Leonards, NSW, pp. 89 - 100

Roberts JH; Lattin JM, 2000, 'Disaggregate level diffusion models', in New Product Diffusion Models, Kluwer Academic Publishers, Norwell, Ma, pp. 207 - 236

Roberts JH; Nelson C; Morrison P, 1999, 'Defending the Domestic Long Distance Telecommunications Market: A Case in Defensive Marketing Strategy', in Strategic Marketing Management for the Pacific Region, McGraw-Hill Higher Education, pp. 448 - 455

Roberts JH; Lilien G, 1993, 'Explanatory and Predictive Models of Consumer Behavior', in Eliahsberg J; Lilien G (ed.), Marketing Models in Management, North Holland, Amsterdam, pp. 27 - 82

Roberts JH; Lilien G, 1992, 'Consumer Behavior', in Marketing Models, pp. 19 - 135

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