By Scientia Professor John Heath Roberts

Journal articles

Roberts JH, 2023, 'The Past, Present and Future of Marketing Research in Australia and New Zealand: A Personal Sampler of Some Key Figures', Australasian Marketing Journal, 31, pp. 186 - 189, http://dx.doi.org/10.1177/14413582221143537

Madan S; Johar GV; Berger J; Chandon P; Chandy R; Hamilton R; John LK; Labroo AA; Liu PJ; Lynch JG; Mazar N; Mead NL; Mittal V; Moorman C; Norton MI; Roberts J; Soman D; Viswanathan M; White K, 2023, 'Reaching for rigor and relevance: better marketing research for a better world', Marketing Letters, 34, pp. 1 - 12, http://dx.doi.org/10.1007/s11002-022-09648-1

Roberts JH; Uncles M; van Heerde HJ; Melnyk V; Dong MC, 2023, 'Marketing at UNSW Sydney: Building Marketing Capability in Australasia', Customer Needs and Solutions, 10, http://dx.doi.org/10.1007/s40547-023-00139-6

Rego L; Brady M; Leone R; Roberts J; Srivastava C; Srivastava R, 2022, 'Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention', International Journal of Research in Marketing, 39, pp. 583 - 602, http://dx.doi.org/10.1016/j.ijresmar.2021.10.006

Chandy RK; Johar GV; Moorman C; Roberts JH, 2021, 'Better Marketing for a Better World', Journal of Marketing, 85, pp. 1 - 9, http://dx.doi.org/10.1177/00222429211003690

Roberts JH, 2020, 'Practice prize report: The 2018 ISMS gary lilien practice prize competition', Marketing Science, 39, pp. 448 - 451, http://dx.doi.org/10.1287/mksc.2019.1210

Bonfrer A; Chintagunta PK; Roberts JH; Corkindale D, 2020, 'Assessing the sales impact of plain packaging regulation for cigarettes: Evidence from Australia', Marketing Science, 39, pp. 234 - 252, http://dx.doi.org/10.1287/mksc.2019.1164

Ian C; John R; Suzy U; David G; Graham D; Bobby C; Aman M; Bhamini KA; Rees B; Charles N; Heather R; Kamaljit S; Jeremy R-S; Kim F; Joel B; Mark SS; James GI; Roberts J, 2019, 'Education for Sustainable Development: A Study in Adolescent Perception Changes Towards Sustainability Following a Strategic Planning-Based Intervention—The Young Persons’ Plan for the Planet Program', Sustainability, 11, pp. 5817 - 5817, http://dx.doi.org/10.3390/su11205817

Roberts JH, 2018, 'Practice prize report: The 2016 isms gary lilien practice prize competition', Marketing Science, 37, pp. 685 - 687, http://dx.doi.org/10.1287/mksc.2018.1130

Tan L; Roberts JH; Morrison P, 2017, 'The Role of Expectations on Consumer Interpretation of New Information', Journal of Service Theory and Practice, 27, http://dx.doi.org/10.1108/JSTP-04-2016-0062

Roberts JH; Kayande U; Srivastava R, 2015, 'What's Different About Emerging Markets, and What Does it Mean for Theory and Practice?', Customer Needs and Solutions, 2, pp. 245 - 250, http://dx.doi.org/10.1007/s40547-015-0056-x

Roberts JH; Roberts K; Danaher P; Raghavan R, 2015, 'Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. Practice Prize Paper', Marketing Science, http://dx.doi.org/10.1287/mksc.2015.0954

Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Some further thoughts', International Journal of Research in Marketing, 31, pp. 144 - 146, http://dx.doi.org/10.1016/j.ijresmar.2013.12.001

Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Exploring the marketing science value chain', International Journal of Research in Marketing, 31, pp. 127 - 140, http://dx.doi.org/10.1016/j.ijresmar.2013.07.006

Roberts JH; Lilien G; Shankar V, 2013, 'Effective Marketing Science Applications: Insights from the ISMS Practice Prize Finalist Papers and Projects.', Marketing Science, 32, pp. 229 - 245, http://dx.doi.org/10.1287/mksc.1120.0756

Roberts J; Danaher P; Roberts K; Simpson A, 2012, 'Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier', GfK Marketing Intelligence Review, 4, pp. 42 - 51, http://dx.doi.org/10.2478/gfkmir-2014-0034

Chylinski MB; Roberts JH; Hardie BGS, 2012, 'Consumer learning of new binary attribute importance accounting for priors, bias, and order effects', Marketing Science, 31, pp. 549 - 566, http://dx.doi.org/10.1287/mksc.1120.0719

Roberts JH, 2011, 'Comment: A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization', International Journal of Research in Marketing, 28, pp. 23 - 25, http://dx.doi.org/10.1016/j.ijresmar.2011.01.001

Danaher PJ; Roberts JH; Roberts K; Simpson A, 2011, '—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways', Marketing Science, 30, pp. 586 - 594, http://dx.doi.org/10.1287/mksc.1100.0619

Roberts J, 2010, 'Handbook of Marketing Decision Models (vol 39, pg 558, 2009)', INTERFACES, 40, pp. 168 - 168, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000276638000010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Roberts JH, 2010, 'Has research in marketing lost its way?', Australasian Marketing Journal (AMJ), 18, pp. 161 - 164, http://dx.doi.org/10.1016/j.ausmj.2010.06.007

Raghubir P; Roberts J; Lemon KN; Winer RS, 2010, 'Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics', Journal of Public Policy & Marketing, 29, pp. 66 - 77, http://dx.doi.org/10.1509/jppm.29.1.66

Roberts JH; Lilien GL, 2009, '2007 ISMS practice prize competition: Special section introduction', Marketing Science, 28, pp. 617 - 619, http://dx.doi.org/10.1287/mksc.1080.0478

Roberts JH; Lilien G, 2008, '2006 ISMS Practice Prize Competition - Special section introduction', Marketing Science, 27, pp. 542 - 544, http://dx.doi.org/10.1287/mksc.1080.0372

Roberts JH; Ambler T, 2008, 'Assessing marketing performance: don`t settle for a silver metric.', Journal of Marketing Management, 24, pp. 733 - 750

Sidhu BK; Roberts JH, 2008, 'The marketing accounting interface - lessons and limitations', Journal of Marketing Management, 24, pp. 669 - 686, http://dx.doi.org/10.1362/026725708X345461

Kayande UA; Roberts JH; Fong DK; Lilien G, 2007, 'Mapping the bounds of incoherence: how far can you go and how does it affect your brand?', Marketing Science, 26, pp. 504 - 513

Roberts J; Offler R; Fanning M, 2006, 'Carboniferous to Lower Permian stratigraphy of the southern Tamworth Belt, southern New England Orogen, Australia: boundary sequences of the Werrie and Rouchel blocks', Australian Journal of Earth Sciences, 53, pp. 249 - 284

Roberts JH; Morrison PD; Nelson CJ, 2005, 'A Prelaunch Diffusion Model for Evaluating market Defense Strategies', Marketing Science, 24, pp. 150 - 164

Roberts JH, 2005, 'Defensive marketing: How a strong incumbent can protect its position', Harvard Business Review, 83, pp. 150 - 157, https://hbr.org/2005/11/defensive-marketing-how-a-strong-incumbent-can-protect-its-position

Roberts JH; Morrison PD; Nelson CJ, 2004, 'Implementing a prelaunch diffusion model: Measurement and management challenges of the Telstra switching study', Marketing Science, 23, pp. 186 - 191

Morrison PD; Roberts JH; Midgley DF, 2004, 'The nature of lead users and measurement of leading edge status', Research Policy, 33, pp. 351 - 362

Waterlow NA, 2003, 'Introduction', Presence and Landscape, guy Warren in Retrospect, pp. 3 - 5

Burton S; Sheather SJ; Roberts JH, 2003, 'Reality or perception?: The effect of actual and perceived performance on satisfaction and behavioral intention', Journal of Service Research, 5, pp. 292 - 302, http://dx.doi.org/10.1177/1094670503005004002

Geeve RJ; Schmidt PW; Roberts J, 2002, 'Paleomagnetic results indicate pre-Permian counter-clockwise rotation of the southern Tamworth Belt, southern New England Orogen, Australia', Journal of Geophysical Research: Solid Earth, 107

Roberts J, 2002, 'Building the complementary board. The work of the Plc chairman', Long Range Planning, 35, pp. 493 - 520, http://dx.doi.org/10.1016/S0024-6301(02)00106-1

Roberts J, 2002, 'Working with a Normal Paranoia: A Response to Case and Selvester's ‘Watch Your Back: Reflections on Trust and Mistrust in Management Education’', Management Learning, 33, pp. 249 - 253, http://dx.doi.org/10.1177/1350507602332006

Roberts JH; Morrison PD, 2002, 'Assessing market structure and company fit based on consumer perceptions in dynamic information technology markets', Journal of Business Research, 55, pp. 679 - 686

Roberts JH; Styles CW, 2001, 'Australia's competitive advantage: Gaining the marketing edge', Australian Journal of Management, pp. 105 - 120, http://dx.doi.org/10.1177/031289620102601S06

Roberts JH; Nelson CJ; Morrison PD, 2001, 'Defending the Beachhead: Telstra versus Optus', Business Strategy Review, 12, pp. 19 - 24, http://dx.doi.org/10.1111/1467-8616.00162

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, pp. 1513 - 1527, http://dx.doi.org/10.1287/mnsc.46.12.1513.12076

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Determinants of user innovation and innovation sharing in a local market', Management Science, pp. 1513 - 1527, http://dx.doi.org/10.1287/mnsc.46.12.1513.12076

Roberts JH, 2000, 'Developing new rules for new markets', Journal of the Academy of Marketing Science, pp. 31 - 44, http://dx.doi.org/10.1177/0092070300281004

Morrison PD; Roberts JH; Midgley DF, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14

Morrison PD; Roberts JH; Von Hippel E, 2000, 'Opinion leadership amongst leading edge users', Australasian Marketing Journal, pp. 5 - 14, http://dx.doi.org/10.1016/S1441-3582(00)70181-9

Roberts JH, 2000, 'The intersection of modelling potential and practice', International Journal of Research in Marketing, 17, pp. 127 - 134, http://dx.doi.org/10.1016/S0167-8116(00)00012-4

Roberts JH, 2000, 'Whether an Australian research agenda?', Australasian Marketing Journal, 8, pp. 63 - 68, http://wwwdocs.fce.unsw.edu.au/marketing/amj_8_02_roberts.pdf

Roberts J; Stiles P, 1999, 'The relationship between chairmen and chief executives: Competitive or complementary roles?', Long Range Planning, 32, pp. 36 - 48, http://dx.doi.org/10.1016/S0024-6301(98)00123-X

Erdem T; Swait J; Broniarczyk S; Kapferer J; Keane M; Roberts JH; Steenkamp J; Zettelmeyer F, 1999, 'Brand equity, consumer learning and choice', Marketing Letters, pp. 301 - 318, http://dx.doi.org/10.1023/A:1008135224357

Roberts JH, 1998, 'Marketing approach forecasting problems', Journal of Forecasting, 17, pp. 169 - 174, http://dx.doi.org/10.1002/(SICI)1099-131X(199806/07)17:3/4<169::AID-FOR689>3.0.CO;2-N

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