By Scientia Professor John Heath Roberts

Books

Roberts JH; Palmer G; Kabanoff B; Rider P; Sheldrake P; Sinclair A; Smith T; Soutar G; Stenning B; Trotman K, 1997, Management Research in Australia, Australian Government Publishing Service, Canberra

Book Chapters

Roberts JH; Kayande U; Stremersch S, 2019, 'From academic research to marketing practice: Exploring the marketing science value chain', in How to Get Published in the Best Marketing Journals, Edward Elgar Publishing, http://dx.doi.org/10.4337/9781788113700.00017

Roberts J; Fiebig DG, 2018, 'Modeling choice processes in marketing', in Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, pp. 155 - 180

Roberts J, 2018, 'Customer Loyalty Programmes', in The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan UK, pp. 384 - 387, http://dx.doi.org/10.1057/978-1-137-00772-8_715

Roberts JH; Srivastava R; Morrison P, 2016, 'Strategic Marketing Metrics to Guide Pathways to Growth', in From Little's Law to Marketing Science Essays in Honor of John D.C. Little, MIT Press, Cambridge Ma, pp. 49 - 84

Roberts J, 2016, 'Customer Loyalty Programmes', in The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan UK, pp. 1 - 5, http://dx.doi.org/10.1057/978-1-349-94848-2_715-1

Chua WF, 2015, 'The management and control of experts and expertise: The case of the nurse', in Critical Perspectives in Management Control, pp. 189 - 215, http://dx.doi.org/10.1007/978-1-349-07658-1

Roberts JH, 2012, 'Chapter 10: New Product Development in a Strategic Context', in Handbook of Marketing Strategy, Edward Elgar Publishing, http://dx.doi.org/10.4337/9781781005224.00020

Roberts JH, 2012, 'New product development in a strategic context', in Handbook of Marketing Strategy, pp. 172 - 185, http://dx.doi.org/10.4337/9781781005224.00020

Roberts JH; Urban G; Silk A; Wind J, 2012, 'Kotler on Strategic Marketing', in Sheth J (ed.), Legends in Marketing: Philip Kotler, SAGE Publications Pvt. Limited, Delhi, pp. 1 - 92

Roberts JH, 2012, 'New Product Strategies', in Shankar V; Carpenter G (ed.), Handbook of Marketing Strategy, Edward Elgar Publishing, Northampton, MA, pp. 172 - 185

Roberts JH, 2010, 'Soft Computing Methods in Marketing: Phenomena and Management Problems', in Casillas J; Martínez-López FJ (ed.), Marketing Intelligent Systems Using Soft Computing Managerial and Research Applications, Springer Science & Business Media, pp. 21 - 26

Roberts J; Cayla J, 2009, 'Global Branding', in The SAGE Handbook of International Marketing, SAGE Publications, pp. 345 - 360, http://dx.doi.org/10.4135/9780857021007.n17

Cayla J; Roberts JH, 2009, 'Global Branding', in Kotabe M; Helsen K (ed.), Handbook of Research in International Marketing, Sage Publications, London, pp. 346 - 360

Roberts JH; Morrison P, 2009, 'Measuring is good; measuring what matters might be even better', in Fast Track to Success Marketing, Ft Press, pp. 150 - 152

Roberts JH, 2009, 'Sales Management in the Ascendancy', in MacTear J (ed.), Fast Track to Success: Sales, Prentice Hall-FT, Harlow, UK, pp. 111 - 115

Piggott JR, 2008, 'Introduction', in , pp. 1 - 5

Fielding C; Frank T; Birgenheier L; Rygel MC; Jones AC; Roberts J, 2008, 'Stratigraphic record and facies associations of the late Paeozoic ice age in eastern Australia (New South Wales and Queensland)', in Fielding CR; Frank TD; Isbell JL (ed.), The Geological Society of America: Special Paper 441, The Geological Society of America, USA, pp. 41 - 57

Ambler T; Roberts J, 2007, 'Choosing marketing dashboard metrics', in Business Performance Measurement: Unifying Theories and Integrating Practice, Second Edition, pp. 236 - 260, http://dx.doi.org/10.1017/CBO9780511805097.015

Roberts JH; Ambler T, 2007, 'Choosing Marketing Dashboard Metrics', in Neely A (ed.), Business Performance Measurement: Theory and Practice, Cambridge University Press, Cambridge, pp. 239 - 260

Roberts JH; Simester D, 2004, 'Designing Supply and Distribution Channels', in Chowdhury S (ed.), New Strategies for Tomorrow’s Thought Leaders, John Wiley, Hoboken, NJ, pp. 616 - 629

Roberts JH; Nelson CJ; Morrison PD, 2000, 'Defending market share against a new entrant', in New Directions in Corporate Strategy, Allen and Unwin, St Leonards, NSW, pp. 89 - 100

Roberts JH; Lattin JM, 2000, 'Disaggregate level diffusion models', in New Product Diffusion Models, Kluwer Academic Publishers, Norwell, Ma, pp. 207 - 236

Roberts JH; Nelson C; Morrison P, 1999, 'Defending the Domestic Long Distance Telecommunications Market: A Case in Defensive Marketing Strategy', in Strategic Marketing Management for the Pacific Region, McGraw-Hill Higher Education, pp. 448 - 455

Roberts JH; Lilien G, 1993, 'Explanatory and Predictive Models of Consumer Behavior', in Eliahsberg J; Lilien G (ed.), Marketing Models in Management, North Holland, Amsterdam, pp. 27 - 82

Roberts JH; Lilien G, 1992, 'Consumer Behavior', in Marketing Models, pp. 19 - 135

Journal articles

Feinberg F; Hauser JR; Roberts J; Zhang J, 2025, 'The Legacy of John Little for Marketing Science', Marketing Science, http://dx.doi.org/10.1287/mksc.2025.0008

Roberts JH, 2023, 'The Past, Present and Future of Marketing Research in Australia and New Zealand: A Personal Sampler of Some Key Figures', Australasian Marketing Journal, 31, pp. 186 - 189, http://dx.doi.org/10.1177/14413582221143537

Madan S; Johar GV; Berger J; Chandon P; Chandy R; Hamilton R; John LK; Labroo AA; Liu PJ; Lynch JG; Mazar N; Mead NL; Mittal V; Moorman C; Norton MI; Roberts J; Soman D; Viswanathan M; White K, 2023, 'Reaching for rigor and relevance: better marketing research for a better world', Marketing Letters, 34, pp. 1 - 12, http://dx.doi.org/10.1007/s11002-022-09648-1

Roberts JH; Uncles M; van Heerde HJ; Melnyk V; Dong MC, 2023, 'Marketing at UNSW Sydney: Building Marketing Capability in Australasia', Customer Needs and Solutions, 10, http://dx.doi.org/10.1007/s40547-023-00139-6

Rego L; Brady M; Leone R; Roberts J; Srivastava C; Srivastava R, 2022, 'Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention', International Journal of Research in Marketing, 39, pp. 583 - 602, http://dx.doi.org/10.1016/j.ijresmar.2021.10.006

Chandy RK; Johar GV; Moorman C; Roberts JH, 2021, 'Better Marketing for a Better World', Journal of Marketing, 85, pp. 1 - 9, http://dx.doi.org/10.1177/00222429211003690

Roberts JH, 2020, 'Practice prize report: The 2018 ISMS gary lilien practice prize competition', Marketing Science, 39, pp. 448 - 451, http://dx.doi.org/10.1287/mksc.2019.1210

Bonfrer A; Chintagunta PK; Roberts JH; Corkindale D, 2020, 'Assessing the sales impact of plain packaging regulation for cigarettes: Evidence from Australia', Marketing Science, 39, pp. 234 - 252, http://dx.doi.org/10.1287/mksc.2019.1164

Ian C; John R; Suzy U; David G; Graham D; Bobby C; Aman M; Bhamini KA; Rees B; Charles N; Heather R; Kamaljit S; Jeremy R-S; Kim F; Joel B; Mark SS; James GI; Roberts J, 2019, 'Education for Sustainable Development: A Study in Adolescent Perception Changes Towards Sustainability Following a Strategic Planning-Based Intervention—The Young Persons’ Plan for the Planet Program', Sustainability, 11, pp. 5817 - 5817, http://dx.doi.org/10.3390/su11205817

Roberts JH, 2018, 'Practice prize report: The 2016 isms gary lilien practice prize competition', Marketing Science, 37, pp. 685 - 687, http://dx.doi.org/10.1287/mksc.2018.1130

Tan L; Roberts JH; Morrison P, 2017, 'The Role of Expectations on Consumer Interpretation of New Information', Journal of Service Theory and Practice, 27, http://dx.doi.org/10.1108/JSTP-04-2016-0062

Roberts JH; Kayande U; Srivastava R, 2015, 'What's Different About Emerging Markets, and What Does it Mean for Theory and Practice?', Customer Needs and Solutions, 2, pp. 245 - 250, http://dx.doi.org/10.1007/s40547-015-0056-x

Roberts JH; Roberts K; Danaher P; Raghavan R, 2015, 'Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia. Practice Prize Paper', Marketing Science, http://dx.doi.org/10.1287/mksc.2015.0954

Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Some further thoughts', International Journal of Research in Marketing, 31, pp. 144 - 146, http://dx.doi.org/10.1016/j.ijresmar.2013.12.001

Roberts JH; Kayande U; Stremersch S, 2014, 'From academic research to marketing practice: Exploring the marketing science value chain', International Journal of Research in Marketing, 31, pp. 127 - 140, http://dx.doi.org/10.1016/j.ijresmar.2013.07.006

Roberts JH; Lilien G; Shankar V, 2013, 'Effective Marketing Science Applications: Insights from the ISMS Practice Prize Finalist Papers and Projects.', Marketing Science, 32, pp. 229 - 245, http://dx.doi.org/10.1287/mksc.1120.0756

Roberts J; Danaher P; Roberts K; Simpson A, 2012, 'Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier', GfK Marketing Intelligence Review, 4, pp. 42 - 51, http://dx.doi.org/10.2478/gfkmir-2014-0034

Chylinski MB; Roberts JH; Hardie BGS, 2012, 'Consumer learning of new binary attribute importance accounting for priors, bias, and order effects', Marketing Science, 31, pp. 549 - 566, http://dx.doi.org/10.1287/mksc.1120.0719

Roberts JH, 2011, 'Comment: A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization', International Journal of Research in Marketing, 28, pp. 23 - 25, http://dx.doi.org/10.1016/j.ijresmar.2011.01.001

Danaher PJ; Roberts JH; Roberts K; Simpson A, 2011, '—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways', Marketing Science, 30, pp. 586 - 594, http://dx.doi.org/10.1287/mksc.1100.0619

Roberts J, 2010, 'Handbook of Marketing Decision Models (vol 39, pg 558, 2009)', INTERFACES, 40, pp. 168 - 168, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000276638000010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Roberts JH, 2010, 'Has research in marketing lost its way?', Australasian Marketing Journal (AMJ), 18, pp. 161 - 164, http://dx.doi.org/10.1016/j.ausmj.2010.06.007

Raghubir P; Roberts J; Lemon KN; Winer RS, 2010, 'Why, When, and How Should the Effect of Marketing Be Measured? A Stakeholder Perspective for Corporate Social Responsibility Metrics', Journal of Public Policy & Marketing, 29, pp. 66 - 77, http://dx.doi.org/10.1509/jppm.29.1.66

Roberts JH; Lilien GL, 2009, '2007 ISMS practice prize competition: Special section introduction', Marketing Science, 28, pp. 617 - 619, http://dx.doi.org/10.1287/mksc.1080.0478

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