Researcher

My Expertise

Cross-cultural consumer behavior, advertising and messaging; internationalization of the firm; service offshoring, market entry strategies; branding for non-profits and charities.

Biography

Commerce Co-op Program Coordinator | Associate Editor Australasian Marketing Journal | Associate Professor School of Marketing

Research Interests include

  • Cross-cultural advertising
  • Values and consumer behavior
  • Internationalization of the firm
  • Service offshoring
  • Market entry strategies
  • E-commerce and exporting
  • Branding for non-profits and charities

 


My Grants

Linkage Research Seed Funds Business School, University of New...view more

Commerce Co-op Program Coordinator | Associate Editor Australasian Marketing Journal | Associate Professor School of Marketing

Research Interests include

  • Cross-cultural advertising
  • Values and consumer behavior
  • Internationalization of the firm
  • Service offshoring
  • Market entry strategies
  • E-commerce and exporting
  • Branding for non-profits and charities

 


My Grants

Linkage Research Seed Funds Business School, University of New South Wales (2018-19)

          Project: Differentiated Fundraising Strategies for Donor Conversion

 

Centre for Social Impact (CSI) Research Grant, University of New South Wales (2018)

       Project: Differentiated Fundraising Strategies for Donor Conversion

 

Business School Research Grant (BSRG), University of New South Wales (2016-17)

Project: Outsourcing services to offshore partners and the role of partner ‘fit’: A consumer perspective

 

Australian School of Business Research Grant, University of New South Wales (2011)

Project: Examining the effects of brand salience on donor acquisition in the non-profit sector

 

Australian School of Business Research Grant, University of New South Wales (2009)

Project: Investigating the effective use of humour in cross-cultural advertising: The influence of individual-level and culture-level differences

 

Faculty of Commerce and Economics, University of New South Wales (2006)

Project: Investigating the Role of E-Commerce in Exporting for Small and Medium Enterprises (SMEs) in Australia

 

Australian Research Council (ARC) Linkage Grant, University of New South Wales (2003-6)

Project: Turning Under-Used Geo-Referenced Data Sources into Business Success

 

Faculty of Commerce and Economics, University of New South Wales (2002)

Project: Electronic Marketing Strategies and Exporting

 

International Business Research Institute, University of Wollongong (2000-2001)

      Project:  Cross-cultural comparison between Australian and Korean SMEs

 

Australian Research Council (ARC) Small, (2000)

      Project:  An Investigation of the Factors affecting Exporting Performance of SMEs in

      Japan, China, and South Korea

 

International Business Research Institute, University of Wollongong (1999/2000)

              Project:  Cross-national comparison between Australian and Korean SMEs

 

Faculty of Commerce Research Grant, University of Wollongong (1999)

          Project: Small and Medium Sized Enterprises in East Asia 

 

Australian Research Council (ARC) Small, (1999)

          Project:  A Comparative Analysis of Small to Medium Sized Enterprises across Australia, Singapore, and Taiwan

 

International Business Research Institute, University of Wollongong (1998)

          Project:  International Linkages Between Science, Industry and Government

 

International Business Research Institute, University of Wollongong (1998)

          Project:  Australia’s SMEs in the Global Marketplace

 

Educational Development Strategies Fund, University of Wollongong (1998)

          Project:  Evaluation of Existing Resources, Training of Staff Development and Developing Flexible Delivery Resources for Marketing Subjects

 

Faculty of Commerce Research Grant, University of Wollongong (1998)

          Project: Commercialization of Scientific Achievements in China and Australia

 

Faculty of Commerce Research Grant, University of Wollongong (1998)

          Project:  Examination of Cross-Cultural Consumer Loyalty in China and Australia

 

Graduate Scholarship Research Grant, Central Michigan University (1987)

          Project:  Job Stress and Job Satisfaction: An Investigation of Nursing Personnel

 

College of Business Administration Research Grant, Central Michigan University (1987)

            Project: Job Stress and Job Satisfaction: An Investigation of Nursing Personnel


My Qualifications

Ph.D. in Marketing and International Business (Univ. of Texas, USA)

 


My Research Supervision


Areas of supervision

  • Cross-cultural marketing
  • Internationalization and market entry strategies
  • Advertising and messaging
  • Non-profits, charities

My Teaching

Global and International Marketing

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Location

Room 3023A, Quadrangle building

Contact

93853389
9663 1985