By Associate Professor Gary Gregory

Conference Papers

Gregory G; Tugiman N; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', Rome, presented at 41st Annual ISMS Marketing Science Conference, Rome, 20 June 2019, http://dx.doi.org/10.26190/unsworks/27938

Gregory G; Thelen S; Lu L, 2019, 'Influence of Service Sensitivity and Country of Origin on Consequences of Offshore Service Sentiment', Buenos Aires Argentina, presented at AMA Global Marketing Special Interest Group (SIG) Conference, Buenos Aires Argentina, 20 May 2019 - 23 May 2019, http://dx.doi.org/10.26190/unsworks/27937

Tugiman N; Gregory G; Govind R, 2018, 'Framing Strategy and Donation Behaviour for Charity', Adelaide SA Australia, presented at ANZMAC, Adelaide SA Australia, 03 December 2018 - 05 December 2018, http://dx.doi.org/10.26190/unsworks/27966

Lu L; Gregory G; Ngo LV, 2018, 'Determining Effective Communication Strategies for Service Offshoring Decisions', Greece, presented at AMA Global Marketing SIG Special Conference, Greece, - , http://dx.doi.org/10.26190/unsworks/27968

Gregory G; Crawford H; Lu L; Ngo LV, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in International Journal of Advertising, Taylor & Francis, Wuxi, China, pp. 957 - 978, presented at The International Advertising and Branding Conference, Wuxi, China, - , http://dx.doi.org/10.1080/02650487.2019.1590068

Tugiman N; Gregory G, 2017, 'Message Framing and Engagement with Environmental Charities', in Robinson L; Brennan L; Reid M (eds.), Melbourne, VIC Australia, presented at ANZMAC, Melbourne, VIC Australia, 04 December 2017 - 06 December 2017, http://dx.doi.org/10.26190/unsworks/27967

Lu L; Gregory G; Ngo LV, 2017, 'Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism', in Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism, 2017 AMA Global Marketing SIG Conference, Havana, Cuba, presented at 2017 AMA Global Marketing SIG Conference, Havana, Cuba, -

Gregory G; Crawford HJ, 2013, 'Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis', in Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis, 15th Cross Cultural Research Conference, Antigua, Guatemala, presented at 15th Cross Cultural Research Conference, Antigua, Guatemala, 08 December 2013 - 11 December 2013, http://www.asb.unsw.edu.au/schools/Pages/GaryGregory.aspx

Miller R; Gregory G, 2012, 'The role of donor decision involvement in charity choice', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Miller R; Gregory G, 2011, 'The Effect of Relief Appeals on Donations Following a Natural Disaster - Implications for Charity Fundraising', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 7, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Liu,%20Fang%20Paper%20622.pdf

Miller R; Gregory G, 2011, 'The Silver Lining of Catastrophe - Conceptualising New Donor Acquisition Following a Natural Disaster', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Miller,%20Ryan%20Paper%20187.pdf

Crawford H; Gregory G; Munch JM; Gulas CL, 2009, 'Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China', in Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China, Brigham Young University, Puerto Vallarta, Mexico, presented at Cross Cultural Research, Puerto Vallarta, Mexico, 13 December 2009 - 16 December 2009, http://marketing.byu.edu/htmlpages/ccrs/proceedings09/HUMOR%20IN%20CROSSCULTURAL%20ADVERTISING.docx

Gregory G; Winit W, 2009, 'Do consumers really pay more for their own country brand?: The impace of price and ethnocentrism on local brand preference.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Gregory G; Winit W, 2009, 'Consolidating Consumer`s Expressions of National Identity and Global Openness-Related Measures in Thailand.', in Consolidating Consumer`s Expressions of National Identity and Global Openness-Related Measures in Thailand., Academy of International Business Annual Conference, San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009

Crawford H; Gregory G, 2009, 'Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China.', in Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China., Academy of International Business Annual Conference, San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009

Littrell RF; Gregory G; Alon I, 2009, 'Comparing Personal Values of Urban South Korean with Chinese: Modern Confucian Societies In Transition', in Comparing Personal Values of Urban South Korean with Chinese: Modern Confucian Societies In Transition, Academy of International Business Annual Conference, San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009

Winit W; Gregory G; Di Mascio R, 2008, 'For love of country: Consolidating ethnocentrism, patriotism and consumer openness measures in Thailand', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Lu H; Uncles MD; Gregory G; Zhao L, 2008, 'Modelling Area Market Demand: A Case Study using Multiple Regressions and Multivariate Adaptive Regression Splines', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Crawford H; Gregory G, 2008, 'Scale validation issues in situations of minimal cultural difference', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Gregory G; Di Mascio R; Winit W, 2007, 'An Assessment and Improvement of the National Identity Scale (NATID); Evidence from Thailand', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Crawford H; Gregory G, 2007, 'Humour in Cross-Cultural Advertising', in 49th Annual Meeting of the Academy of International Business, 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, presented at 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, 25 June 2007 - 28 June 2007

Winit W; Gregory G, 2006, 'The Impact of National Ientity on Perceptions of brand Globalness and Brand Localness.', in 2006 AIB Southeast Asia Regional Conference: Global Vision and Local Competence, AIB Southeast Asia Regional Conference: Global Vision and Local Competence 2006, Bangkok, Thailand, presented at AIB Southeast Asia Regional Conference: Global Vision and Local Competence 2006, Bangkok, Thailand, 07 December 2006 - 09 December 2006

Lu H; Uncles MD; Gregory G; Zhao L, 2006, 'Modelling Medo-Level Marketing Phenomena Using Geographically Weighted Regression.', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Gregory G; Littrell RF, 2006, 'Sub-Saharan African Leadership: Evolution or Devolution.', in Leadership and management Studies in Sub-Sahara Africa, Leadership and management Studies in Sub-Sahara Africa, Stone Town, Zanzibar, presented at Leadership and management Studies in Sub-Sahara Africa, Stone Town, Zanzibar, 25 June 2006 - 28 June 2006

Lu H; Zhao L; Uncles MD; Gregory G, 2005, 'Forecasting Area Market Demand: The Case for Meso-Level Forecasting with Marketing and Urganisation Variables', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Lu H; Uncles MD; Gregory G; Zhao L, 2005, 'Applying Decision-tree-based Data Selection Techniques for Area Market Demand Prediction', in INFORMS 2005 Annual Meeting, INFORMS 2005 Annual Meeting, San Francisco, California USA, presented at INFORMS 2005 Annual Meeting, San Francisco, California USA, 13 November 2005 - 16 November 2005

Zhao L; Gregory G; Mann A; Uncles MD, 2005, 'Using GIS as a Decision Support Tool: The Case of Automobile Network Planning', in INFORMS 2005 Annual Meeting, INFORMS 2005 Annual Meeting, San Francisco, California USA, presented at INFORMS 2005 Annual Meeting, San Francisco, California USA, 13 November 2005 - 16 November 2005

Zhao L; Uncles MD; Gregory G; Lu H, 2005, 'GIS and Spatial Information in Business Decision Support: The Case of Automobile Service Network Planning', in 2005 International Conference on Services Systems and Services Management, Chongquing, China, presented at International Conference on Services Systems and Services Management 2005, Chongquing, China, 13 June 2005 - 15 June 2005

Lu H; Zhao L; Gregory G; Uncles MD, 2005, 'Applying GIS for Area Market Demand Prediction - The framework for Areal-based Measurement Construction', in Applying GIS for Area Market Demand Prediction - The framework for Areal-based Measurement Construction, Australia New Zealand Marketing Educators Conference., presented at Australia New Zealand Marketing Educators Conference.

Davis T; Gregory G, 2001, 'The creation of new Diderot unities: A quest for possible selves?', in Broniarczyk SM; Nakamoto K (ed.), ADVANCES IN CONSUMER RESEARCH, VOLUME XXIX, ASSOC CONSUMER RESEARCH, TEXAS, AUSTIN, pp. 241 - 241, presented at 32nd Annual Conference of the Association-for-Consumer-Research (ACR), TEXAS, AUSTIN, 11 October 2001 - 14 October 2001, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000180515900071&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

Gregory GD; Munch JM, 1995, 'Reconceptualizing individualism-collectivism in consumer behavior', in Corfman KP; Lynch JG (ed.), ADVANCES IN CONSUMER RESEARCH, VOL 23, ASSOC CONSUMER RESEARCH, MN, MINNEAPOLIS, pp. 104 - 110, presented at 23rd Annual Conference of the Association-for-Consumer-Research, MN, MINNEAPOLIS, 19 October 1995 - 22 October 1995, https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:A1996BF97L00025&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a29b250adbe88d1

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