ORCID as entered in ROS
https://orcid.org/0000-0001-6341-3003
Select Publications
Books
, 2007, ACR 2006, Borderless Consumption, Craig-Lees MA; Gregory G; Davis T, (eds.)
, 2005, International Marketing. An Asia Pacific Focus., 1, John Wiley & Sons Australia Ltd, Milton, Queensland.
Book Chapters
, 2009, 'The Use of Online Market Analysis Systems to achieve Competitive Advantage', in Ohsawa Y; Yada K (ed.), Data Mining for Design and Marketing, edn. Chapman & Hall-CRC Data Mining and Knowledge Discovery Serie, Chapman and Hall/CRC Press, USA, pp. 35 - 56, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000267019100003&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a
, 2007, 'Integrating E-Commerce into Existing Export Marketing Theories: A Contingency Model', in Maclaran P; Saren M; Tadajewski M (ed.), Marketing Theory, SAGE Publications, London
, 2007, 'Sub-Saharan African Leadership: Evolution or Devolution', in Littrell RF; Rambruth P (ed.), Leadership and management Studies in Sub-Sahara Africa, edn. Original, pp. 237 - 275
, 2001, 'Electronic Marketing Strategy and Exporting', in Rahman S; Bignal R (ed.), Internet Commerce and Software Agents, Idea Group Publishing, USA
, 2001, 'Internet Commerce and Exporting', in Internet Commerce and Software Agents, IGI Global, pp. 24 - 42, http://dx.doi.org/10.4018/978-1-930708-01-3.ch002
Journal articles
, 2024, 'Managing Innovation From an S-D Logic Perspective', Australasian Marketing Journal, http://dx.doi.org/10.1177/14413582241246790
, 2021, 'Motivation in organisational online knowledge sharing', Journal of Knowledge Management, 26, pp. 102 - 125, http://dx.doi.org/10.1108/JKM-09-2020-0664
, 2021, 'Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective', Journal of Retailing and Consumer Services, 62, pp. 102611, http://dx.doi.org/10.1016/j.jretconser.2021.102611
, 2021, 'Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector', Australasian Marketing Journal, 30, pp. 258 - 270, http://dx.doi.org/10.1177/1839334921999477
, 2021, 'Managing Customer Uncertainty in Making Service Offshoring Decisions', Journal of Service Research, 24, pp. 500 - 519, http://dx.doi.org/10.1177/1094670521992130
, 2020, 'Service offshoring fit from consumers’ perspective', Australasian Marketing Journal, 28, pp. 100 - 109, http://dx.doi.org/10.1016/j.ausmj.2019.07.003
, 2020, 'Branding for non-profits: explaining new donor decision-making in the charity sector', Journal of Product and Brand Management, 29, pp. 583 - 600, http://dx.doi.org/10.1108/JPBM-09-2018-2011
, 2020, 'Influence of country of origin and type of information exchanged on consequences of offshore service sentiment', Journal of Service Theory and Practice, 30, pp. 233 - 255, http://dx.doi.org/10.1108/jstp-02-2019-0045
, 2019, 'Converting internal brand knowledge into employee performance', Journal of Product and Brand Management, 29, pp. 273 - 287, http://dx.doi.org/10.1108/jpbm-10-2018-2068
, 2019, 'Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures', Industrial Marketing Management, 78, pp. 146 - 157, http://dx.doi.org/10.1016/j.indmarman.2017.03.002
, 2019, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', International Journal of Advertising, 38, pp. 957 - 978, http://dx.doi.org/10.1080/02650487.2019.1590068
, 2015, 'Humorous advertising that travels: A review and call for research', Journal of Business Research, 68, pp. 569 - 577, http://dx.doi.org/10.1016/j.jbusres.2014.09.005
, 2014, 'Global vs. local brands: How home country bias and price differences impact brand evaluations', International Marketing Review, http://dx.doi.org/10.1108/IMR-01-2012-0001
, 2011, 'Culture, Motivation, and Vocational Decision-Making of Australian Senior High School Students in Private Schools', Australian Journal of Guidance and Counselling, 21, pp. 85 - 106, http://search.informit.com.au/documentSummary;dn=210324274986448;res=IELHEA
, 2010, 'Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers' pro-social attitudes', Journal of Macromarketing, 30, pp. 61 - 76, http://dx.doi.org/10.1177/0276146709352220
, 2007, 'The effects of e-commerce drivers on export marketing strategy', Journal of International Marketing, 15, pp. 30 - 57, http://dx.doi.org/10.1509/jimk.15.2.30
, 2006, 'The act of giving: Involvement, habitual giving, and motives of volunteerism', Advances in Consumer Research, 33, pp. 286 - 288
, 2005, 'Comparing US and European perspectives on B2B repair service quality for mission-critical equipment', International Marketing Review, 22, pp. 353 - 368
, 2005, 'Integrating e-commerce into existing marketing theories: a contingency model.', Journal of Marketing Theory, 5, pp. 75 - 104, http://dx.doi.org/10.1177/1470593105049602
, 2004, 'External Advisors & Firm Internationalziation: Developing Knowledge Links in the Asia-Pacific Region', Journal of International Business and Entrepreneurship Development, 2, pp. 42 - 53, http://dx.doi.org/10.1504/jibed.2004.007852
, 2003, 'Creating Diderot unities - quest for possibles selves?', Journal of Consumer Marketing, 20, pp. 44 - 52
, 2003, 'Repeated behaviour and environmental psychology: The role of personal involvement and habit formation in explaining water consumption', Journal of Applied Social Psychology, 33, pp. 1261 - 1296, http://dx.doi.org/10.1111/j.1559-1816.2003.tb01949.x
, 2002, 'Attitude functions in consumer research: Comparing value-attitude relations in individualist and collectivist cultures', Journal of Business Research, 55, pp. 933 - 942, http://dx.doi.org/10.1016/S0148-2963(01)00213-2
, 2002, 'Korean SMEs in the 21st Century: Strategies, Constraints and Performance in a Global Economy', Economic Papers, 21, pp. 64 - 79, http://dx.doi.org/10.1111/j.1759-3441.2002.tb00324.x
, 1997, 'Cultural values in international advertising: An examination of familial norms and roles in Mexico', Psychology and Marketing, 14, pp. 99 - 119, http://dx.doi.org/10.1002/(SICI)1520-6793(199703)14:2<99::AID-MAR1>3.0.CO;2-I
, 1996, 'Transferring Marketing Concepts to Sub-Saharan African Countries: An Adaptive Approach to Marketing Education', Journal of Transnational Management Development, 1, pp. 55 - 77, http://dx.doi.org/10.1300/J130v01n04_04
, 1995, 'Using a nursing performance information system', Nursing Management, 26, pp. 74, http://dx.doi.org/10.1097/00006247-199507000-00012
Conference Papers
, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', Rome, presented at
, 2019, 'Influence of Service Sensitivity and Country of Origin on Consequences of Offshore Service Sentiment', Buenos Aires Argentina, presented at
, 2018, 'Framing Strategy and Donation Behaviour for Charity', Adelaide SA Australia, presented at
, 2018, 'Determining Effective Communication Strategies for Service Offshoring Decisions', Greece, presented at
, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in International Journal of Advertising, Taylor & Francis, Wuxi, China, pp. 957 - 978, presented at
, 2017, 'Message Framing and Engagement with Environmental Charities', in Robinson L; Brennan L; Reid M (eds.), Melbourne, VIC Australia, presented at
, 2017, 'Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism', in Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism, 2017 AMA Global Marketing SIG Conference, Havana, Cuba, presented at
, 2013, 'Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis', in Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis, 15th Cross Cultural Research Conference, Antigua, Guatemala, presented at
, 2012, 'The role of donor decision involvement in charity choice', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at
, 2011, 'The Effect of Relief Appeals on Donations Following a Natural Disaster - Implications for Charity Fundraising', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 7, presented at
, 2011, 'The Silver Lining of Catastrophe - Conceptualising New Donor Acquisition Following a Natural Disaster', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at
, 2009, 'Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China', in Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China, Brigham Young University, Puerto Vallarta, Mexico, presented at
, 2009, 'Do consumers really pay more for their own country brand?: The impace of price and ethnocentrism on local brand preference.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at
, 2009, 'Consolidating Consumer`s Expressions of National Identity and Global Openness-Related Measures in Thailand.', in Consolidating Consumer`s Expressions of National Identity and Global Openness-Related Measures in Thailand., Academy of International Business Annual Conference, San Diego, presented at
, 2009, 'Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China.', in Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China., Academy of International Business Annual Conference, San Diego, presented at
, 2009, 'Comparing Personal Values of Urban South Korean with Chinese: Modern Confucian Societies In Transition', in Comparing Personal Values of Urban South Korean with Chinese: Modern Confucian Societies In Transition, Academy of International Business Annual Conference, San Diego, presented at
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https://orcid.org/0000-0001-6341-3003