By Associate Professor Gary Gregory

Books

, 2007, ACR 2006, Borderless Consumption, Craig-Lees MA; Gregory G; Davis T, (eds.)

Gregory G; Kotabe M; Peloso A; Noble G; Macarthur W; Neal C; Rige A; Helsen K, 2005, International Marketing. An Asia Pacific Focus., John Wiley & Sons Australia Ltd, Milton, Queensland.

Book Chapters

Uncles MD; Zhao L; Gregory G, 2009, 'The Use of Online Market Analysis Systems to achieve Competitive Advantage', in Ohsawa Y; Yada K (ed.), Data Mining for Design and Marketing, Chapman and Hall/CRC Press, USA, pp. 35 - 56

Karavdic M; Gregory G, 2007, 'Integrating E-Commerce into Existing Export Marketing Theories: A Contingency Model', in Maclaran P; Saren M; Tadajewski M (ed.), Marketing Theory, SAGE Publications, London

Littrell RF; Gregory G, 2007, 'Sub-Saharan African Leadership: Evolution or Devolution', in Littrell RF; Rambruth P (ed.), Leadership and management Studies in Sub-Sahara Africa, pp. 237 - 275

Karavdic M; Gregory G, 2001, 'Electronic Marketing Strategy and Exporting', in Rahman S; Bignal R (ed.), Internet Commerce and Software Agents, Idea Group Publishing, USA

Karavdic M; Gregory GD, 2001, 'Internet Commerce and Exporting', in Internet Commerce and Software Agents, IGI Global, pp. 24 - 42, http://dx.doi.org/10.4018/978-1-930708-01-3.ch002

Journal articles

Lu L; Hau LN; Ngo LV; Northey G; Duong TTT; Gregory G, 2024, 'Managing Innovation From an S-D Logic Perspective', Australasian Marketing Journal, http://dx.doi.org/10.1177/14413582241246790

Nguyen T-M; Ngo LV; Gregory G, 2021, 'Motivation in organisational online knowledge sharing', Journal of Knowledge Management, 26, pp. 102 - 125, http://dx.doi.org/10.1108/JKM-09-2020-0664

Paramita W; Nhu HBC; Ngo L; Tran QHM; Gregory G, 2021, 'Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective', Journal of Retailing and Consumer Services, 62, pp. 102611, http://dx.doi.org/10.1016/j.jretconser.2021.102611

Ngo LV; Gregory G; Miller R; Lu L, 2021, 'Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector', Australasian Marketing Journal, 30, pp. 258 - 270, http://dx.doi.org/10.1177/1839334921999477

Lu L; Gregory G; Ngo L; Bagozzi R, 2021, 'Managing Customer Uncertainty in Making Service Offshoring Decisions', Journal of Service Research, 24, pp. 500 - 519, http://dx.doi.org/10.1177/1094670521992130

Lu L; Gregory G; Ngo L, 2020, 'Service offshoring fit from consumers’ perspective', Australasian Marketing Journal, 28, pp. 100 - 109, http://dx.doi.org/10.1016/j.ausmj.2019.07.003

Gregory G; Ngo L; Miller R, 2020, 'Branding for non-profits: explaining new donor decision-making in the charity sector', Journal of Product and Brand Management, 29, pp. 583 - 600, http://dx.doi.org/10.1108/JPBM-09-2018-2011

Lu L; Gregory G; Thelen S, 2020, 'Influence of country of origin and type of information exchanged on consequences of offshore service sentiment', Journal of Service Theory and Practice, 30, pp. 233 - 255, http://dx.doi.org/10.1108/JSTP-02-2019-0045

Ngo LV; Nguyen NP; Huynh KT; Gregory G; Cuong PH, 2019, 'Converting internal brand knowledge into employee performance', Journal of Product and Brand Management, 29, pp. 273 - 287, http://dx.doi.org/10.1108/JPBM-10-2018-2068

Gregory GD; Ngo LV; Karavdic M, 2019, 'Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures', Industrial Marketing Management, 78, pp. 146 - 157, http://dx.doi.org/10.1016/j.indmarman.2017.03.002

Gregory G; Crawford H; Lu L; Ngo L, 2019, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', International Journal of Advertising, 38, pp. 957 - 978, http://dx.doi.org/10.1080/02650487.2019.1590068

Crawford HJ; Gregory GD, 2015, 'Humorous advertising that travels: A review and call for research', Journal of Business Research, 68, pp. 569 - 577, http://dx.doi.org/10.1016/j.jbusres.2014.09.005

Gregory G; Winit W; Cleveland M; Verlegh P, 2014, 'Global vs. local brands: How home country bias and price differences impact brand evaluations', International Marketing Review, http://dx.doi.org/10.1108/IMR-01-2012-0001

Jung JY; McCormick J; Gregory G; Barnett K, 2011, 'Culture, Motivation, and Vocational Decision-Making of Australian Senior High School Students in Private Schools', Australian Journal of Guidance and Counselling, 21, pp. 85 - 106, http://search.informit.com.au/documentSummary;dn=210324274986448;res=IELHEA

Briggs E; Peterson M; Gregory G, 2010, 'Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers' pro-social attitudes', Journal of Macromarketing, 30, pp. 61 - 76, http://dx.doi.org/10.1177/0276146709352220

Gregory G; Karavdic M; Zou S, 2007, 'The effects of e-commerce drivers on export marketing strategy', Journal of International Marketing, 15, pp. 30 - 57, http://dx.doi.org/10.1509/jimk.15.2.30

Gregory G, 2006, 'The act of giving: Involvement, habitual giving, and motives of volunteerism', Advances in Consumer Research, 33, pp. 286 - 288

Peterson M; Gregory G; Munch J, 2005, 'Comparing US and European perspectives on B2B repair service quality for mission-critical equipment', International Marketing Review, 22, pp. 353 - 368

Gregory G; Karavdic M, 2005, 'Integrating e-commerce into existing marketing theories: a contingency model.', Journal of Marketing Theory, 5, pp. 75 - 104, http://dx.doi.org/10.1177/1470593105049602

Gregory G; Massingham P, 2004, 'External Advisors & Firm Internationalziation: Developing Knowledge Links in the Asia-Pacific Region', Journal of International Business and Entrepreneurship Development, 2, pp. 42 - 53, http://dx.doi.org/10.1504/jibed.2004.007852

Gregory G; Davis T, 2003, 'Creating Diderot unities - quest for possibles selves?', Journal of Consumer Marketing, 20, pp. 44 - 52

Gregory G; Di Leo M, 2003, 'Repeated behaviour and environmental psychology: The role of personal involvement and habit formation in explaining water consumption', Journal of Applied Social Psychology, 33, pp. 1261 - 1296, http://dx.doi.org/10.1111/j.1559-1816.2003.tb01949.x

Gregory GD; Munch JM; Peterson M, 2002, 'Attitude functions in consumer research: Comparing value-attitude relations in individualist and collectivist cultures', Journal of Business Research, 55, pp. 933 - 942, http://dx.doi.org/10.1016/S0148-2963(01)00213-2

Gregory G; Harvie C; Lee H, 2002, 'Korean SMEs in the 21st Century: Strategies, Constraints and Performance in a Global Economy', Economic Papers, 21, pp. 64 - 79, http://dx.doi.org/10.1111/j.1759-3441.2002.tb00324.x

Gregory GD; Munch JM, 1997, 'Cultural values in international advertising: An examination of familial norms and roles in Mexico', Psychology and Marketing, 14, pp. 99 - 119, http://dx.doi.org/10.1002/(SICI)1520-6793(199703)14:2<99::AID-MAR1>3.0.CO;2-I

Gregory GD; Buckler B; Okonkwo P, 1996, 'Transferring Marketing Concepts to Sub-Saharan African Countries: An Adaptive Approach to Marketing Education', Journal of Transnational Management Development, 1, pp. 55 - 77, http://dx.doi.org/10.1300/J130v01n04_04

Gregory GD, 1995, 'Using a nursing performance information system', Nursing Management, 26, pp. 74, http://dx.doi.org/10.1097/00006247-199507000-00012

Conference Papers

Gregory G; Tugiman N; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', Rome, presented at 41st Annual ISMS Marketing Science Conference, Rome, 20 June 2019, http://dx.doi.org/10.26190/unsworks/27938

Gregory G; Thelen S; Lu L, 2019, 'Influence of Service Sensitivity and Country of Origin on Consequences of Offshore Service Sentiment', Buenos Aires Argentina, presented at AMA Global Marketing Special Interest Group (SIG) Conference, Buenos Aires Argentina, 20 May 2019 - 23 May 2019, http://dx.doi.org/10.26190/unsworks/27937

Tugiman N; Gregory G; Govind R, 2018, 'Framing Strategy and Donation Behaviour for Charity', Adelaide SA Australia, presented at ANZMAC, Adelaide SA Australia, 03 December 2018 - 05 December 2018, http://dx.doi.org/10.26190/unsworks/27966

Lu L; Gregory G; Ngo LV, 2018, 'Determining Effective Communication Strategies for Service Offshoring Decisions', Greece, presented at AMA Global Marketing SIG Special Conference, Greece, - , http://dx.doi.org/10.26190/unsworks/27968

Gregory G; Crawford H; Lu L; Ngo LV, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in International Journal of Advertising, Taylor & Francis, Wuxi, China, pp. 957 - 978, presented at The International Advertising and Branding Conference, Wuxi, China, - , http://dx.doi.org/10.1080/02650487.2019.1590068

Tugiman N; Gregory G, 2017, 'Message Framing and Engagement with Environmental Charities', in Robinson L; Brennan L; Reid M (eds.), Melbourne, VIC Australia, presented at ANZMAC, Melbourne, VIC Australia, 04 December 2017 - 06 December 2017, http://dx.doi.org/10.26190/unsworks/27967

Lu L; Gregory G; Ngo LV, 2017, 'Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism', Havana, Cuba, presented at 2017 AMA Global Marketing SIG Conference, Havana, Cuba, -

Gregory G; Crawford HJ, 2013, 'Evaluation of ad effectiveness by individual difference variables: A cross-cultural analysis', Antigua, Guatemala, presented at 15th Cross Cultural Research Conference, Antigua, Guatemala, 08 December 2013 - 11 December 2013, http://www.asb.unsw.edu.au/schools/Pages/GaryGregory.aspx

Miller R; Gregory G, 2012, 'The role of donor decision involvement in charity choice', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Miller R; Gregory G, 2011, 'The Effect of Relief Appeals on Donations Following a Natural Disaster - Implications for Charity Fundraising', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 7, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Liu,%20Fang%20Paper%20622.pdf

Miller R; Gregory G, 2011, 'The Silver Lining of Catastrophe - Conceptualising New Donor Acquisition Following a Natural Disaster', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Miller,%20Ryan%20Paper%20187.pdf

Crawford H; Gregory G; Munch JM; Gulas CL, 2009, 'Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China', Brigham Young University, Puerto Vallarta, Mexico, presented at Cross Cultural Research, Puerto Vallarta, Mexico, 13 December 2009 - 16 December 2009, http://marketing.byu.edu/htmlpages/ccrs/proceedings09/HUMOR%20IN%20CROSSCULTURAL%20ADVERTISING.docx

Gregory G; Winit W, 2009, 'Do consumers really pay more for their own country brand?: The impace of price and ethnocentrism on local brand preference.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Gregory G; Winit W, 2009, 'Consolidating Consumer`s Expressions of National Identity and Global Openness-Related Measures in Thailand.', San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009

Crawford H; Gregory G, 2009, 'Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China.', San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009

Littrell RF; Gregory G; Alon I, 2009, 'Comparing Personal Values of Urban South Korean with Chinese: Modern Confucian Societies In Transition', San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009

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