Select Publications
Book Chapters
2009, 'The Use of Online Market Analysis Systems to achieve Competitive Advantage', in Ohsawa Y; Yada K (ed.), Data Mining for Design and Marketing, Chapman and Hall/CRC Press, USA, pp. 35 - 56
,2007, 'Integrating E-Commerce into Existing Export Marketing Theories: A Contingency Model', in Maclaran P; Saren M; Tadajewski M (ed.), Marketing Theory, SAGE Publications, London
,2007, 'Sub-Saharan African Leadership: Evolution or Devolution', in Littrell RF; Rambruth P (ed.), Leadership and management Studies in Sub-Sahara Africa, pp. 237 - 275
,2001, 'Electronic Marketing Strategy and Exporting', in Rahman S; Bignal R (ed.), Internet Commerce and Software Agents, Idea Group Publishing, USA
,2001, 'Internet Commerce and Exporting', in Internet Commerce and Software Agents, IGI Global, pp. 24 - 42, http://dx.doi.org/10.4018/978-1-930708-01-3.ch002
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