By Associate Professor Gary Gregory

Journal articles

Lu L; Hau LN; Ngo LV; Northey G; Duong TTT; Gregory G, 2024, 'Managing Innovation From an S-D Logic Perspective', Australasian Marketing Journal, http://dx.doi.org/10.1177/14413582241246790

Nguyen T-M; Ngo LV; Gregory G, 2021, 'Motivation in organisational online knowledge sharing', Journal of Knowledge Management, 26, pp. 102 - 125, http://dx.doi.org/10.1108/JKM-09-2020-0664

Paramita W; Nhu HBC; Ngo L; Tran QHM; Gregory G, 2021, 'Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective', Journal of Retailing and Consumer Services, 62, pp. 102611, http://dx.doi.org/10.1016/j.jretconser.2021.102611

Ngo LV; Gregory G; Miller R; Lu L, 2021, 'Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector', Australasian Marketing Journal, 30, pp. 258 - 270, http://dx.doi.org/10.1177/1839334921999477

Lu L; Gregory G; Ngo L; Bagozzi R, 2021, 'Managing Customer Uncertainty in Making Service Offshoring Decisions', Journal of Service Research, 24, pp. 500 - 519, http://dx.doi.org/10.1177/1094670521992130

Lu L; Gregory G; Ngo L, 2020, 'Service offshoring fit from consumers’ perspective', Australasian Marketing Journal, 28, pp. 100 - 109, http://dx.doi.org/10.1016/j.ausmj.2019.07.003

Gregory G; Ngo L; Miller R, 2020, 'Branding for non-profits: explaining new donor decision-making in the charity sector', Journal of Product and Brand Management, 29, pp. 583 - 600, http://dx.doi.org/10.1108/JPBM-09-2018-2011

Lu L; Gregory G; Thelen S, 2020, 'Influence of country of origin and type of information exchanged on consequences of offshore service sentiment', Journal of Service Theory and Practice, 30, pp. 233 - 255, http://dx.doi.org/10.1108/JSTP-02-2019-0045

Ngo LV; Nguyen NP; Huynh KT; Gregory G; Cuong PH, 2019, 'Converting internal brand knowledge into employee performance', Journal of Product and Brand Management, 29, pp. 273 - 287, http://dx.doi.org/10.1108/JPBM-10-2018-2068

Gregory GD; Ngo LV; Karavdic M, 2019, 'Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures', Industrial Marketing Management, 78, pp. 146 - 157, http://dx.doi.org/10.1016/j.indmarman.2017.03.002

Gregory G; Crawford H; Lu L; Ngo L, 2019, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', International Journal of Advertising, 38, pp. 957 - 978, http://dx.doi.org/10.1080/02650487.2019.1590068

Crawford HJ; Gregory GD, 2015, 'Humorous advertising that travels: A review and call for research', Journal of Business Research, 68, pp. 569 - 577, http://dx.doi.org/10.1016/j.jbusres.2014.09.005

Gregory G; Winit W; Cleveland M; Verlegh P, 2014, 'Global vs. local brands: How home country bias and price differences impact brand evaluations', International Marketing Review, http://dx.doi.org/10.1108/IMR-01-2012-0001

Jung JY; McCormick J; Gregory G; Barnett K, 2011, 'Culture, Motivation, and Vocational Decision-Making of Australian Senior High School Students in Private Schools', Australian Journal of Guidance and Counselling, 21, pp. 85 - 106, http://search.informit.com.au/documentSummary;dn=210324274986448;res=IELHEA

Briggs E; Peterson M; Gregory G, 2010, 'Toward a better understanding of volunteering for nonprofit organizations: Explaining volunteers' pro-social attitudes', Journal of Macromarketing, 30, pp. 61 - 76, http://dx.doi.org/10.1177/0276146709352220

Gregory G; Karavdic M; Zou S, 2007, 'The effects of e-commerce drivers on export marketing strategy', Journal of International Marketing, 15, pp. 30 - 57, http://dx.doi.org/10.1509/jimk.15.2.30

Gregory G, 2006, 'The act of giving: Involvement, habitual giving, and motives of volunteerism', Advances in Consumer Research, 33, pp. 286 - 288

Peterson M; Gregory G; Munch J, 2005, 'Comparing US and European perspectives on B2B repair service quality for mission-critical equipment', International Marketing Review, 22, pp. 353 - 368

Gregory G; Karavdic M, 2005, 'Integrating e-commerce into existing marketing theories: a contingency model.', Journal of Marketing Theory, 5, pp. 75 - 104, http://dx.doi.org/10.1177/1470593105049602

Gregory G; Massingham P, 2004, 'External Advisors & Firm Internationalziation: Developing Knowledge Links in the Asia-Pacific Region', Journal of International Business and Entrepreneurship Development, 2, pp. 42 - 53, http://dx.doi.org/10.1504/jibed.2004.007852

Gregory G; Davis T, 2003, 'Creating Diderot unities - quest for possibles selves?', Journal of Consumer Marketing, 20, pp. 44 - 52

Gregory G; Di Leo M, 2003, 'Repeated behaviour and environmental psychology: The role of personal involvement and habit formation in explaining water consumption', Journal of Applied Social Psychology, 33, pp. 1261 - 1296, http://dx.doi.org/10.1111/j.1559-1816.2003.tb01949.x

Gregory GD; Munch JM; Peterson M, 2002, 'Attitude functions in consumer research: Comparing value-attitude relations in individualist and collectivist cultures', Journal of Business Research, 55, pp. 933 - 942, http://dx.doi.org/10.1016/S0148-2963(01)00213-2

Gregory G; Harvie C; Lee H, 2002, 'Korean SMEs in the 21st Century: Strategies, Constraints and Performance in a Global Economy', Economic Papers, 21, pp. 64 - 79, http://dx.doi.org/10.1111/j.1759-3441.2002.tb00324.x

Gregory GD; Munch JM, 1997, 'Cultural values in international advertising: An examination of familial norms and roles in Mexico', Psychology and Marketing, 14, pp. 99 - 119, http://dx.doi.org/10.1002/(SICI)1520-6793(199703)14:2<99::AID-MAR1>3.0.CO;2-I

Gregory GD; Buckler B; Okonkwo P, 1996, 'Transferring Marketing Concepts to Sub-Saharan African Countries: An Adaptive Approach to Marketing Education', Journal of Transnational Management Development, 1, pp. 55 - 77, http://dx.doi.org/10.1300/J130v01n04_04

Gregory GD, 1995, 'Using a nursing performance information system', Nursing Management, 26, pp. 74, http://dx.doi.org/10.1097/00006247-199507000-00012

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