Fields of Research (FoR)
Marketing, Marketing management (incl. strategy and customer relations), Industrial marketing, Business analyticsBiography
Hauke A. Wetzel (Ph.D., University of Mannheim, Germany) is Professor of Marketing at UNSW, Sydney.
Hauke's research reveals performance consequences of initiatives designed to build, maintain, or terminate the relationships with customers, employees, suppliers, and other stakeholders in product and service markets. By adopting a balanced perspective that accounts both for bright and dark side consequences of marketing initiatives his research...view more
Hauke A. Wetzel (Ph.D., University of Mannheim, Germany) is Professor of Marketing at UNSW, Sydney.
Hauke's research reveals performance consequences of initiatives designed to build, maintain, or terminate the relationships with customers, employees, suppliers, and other stakeholders in product and service markets. By adopting a balanced perspective that accounts both for bright and dark side consequences of marketing initiatives his research paves the way for more sustainable marketing practices. His broad expertise in empirical research methods allows him to approach topics from different angles.
His work has been published in some of the most impactful marketing journals such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of the Association for Consumer Research, Industrial Marketing Management, and the European Journal of Marketing amongst others. Hauke reviews for multiple internationally leading journals. He has received multiple awards and award nominations for his research and reviewing activities.
Hauke led research and consulting projects in different industries. His experiences cover established national, international and global players as well as start-ups in Germany and in New Zealand. He has been instrumental in attracting more than AU$ 880,000 in funding from various sources including competitive research grants and funds from industry.
My Grants
Research Grants |
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2015 |
“User Engagement in Social Media”, German Academic Exchange Service, € 1,550 |
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2014 |
“How Firms Should React to Social Misconduct: Compensation Strategies and Performance Implications”, German Research Foundation, € 97,552 |
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2012 – 2014 |
Various research grants (< 1,000 €), Universitätsbund Göttingen, € 1,300 |
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2012 |
“The Dynamics Underlying Performance Signaling: Insights from the Professional Sports Market”, German Academic Exchange Service, € 1,563 |
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2009 – 2011 |
“Customer Prioritization”, Julius-Paul-Stiegler-Memory-Foundation, € 3,200 |
Funding from Practice |
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2008 – 2017 |
Research collaborations with various companies, € 441,800 |
My Awards
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2019 |
AMA Sport SIG Best Paper Award 2019, Finalist |
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2019 |
JAMS/Sheth Foundation Best Paper Award 2018, Finalist |
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2018 |
Lecturer of the Year Award, Massey University, Nomination |
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2017 |
Outstanding Reviewer Award, European Journal of Marketing, Winner |
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2012 |
Dissertation Award, Marketing Foundation, Winner |
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German Market Research Award, Professional Association of German Market and Social Researchers, Finalist |
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2011 |
Sheth Doctoral Consortium Fellow, American Marketing Association, Stillwater, OK, USA |
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2010 |
American Marketing Association Best Paper Award “Inter-Organizational Issues in Marketing”, Summer Marketing Educators’ Conference, Boston, MA, USA |
Publications
ORCID as entered in ROS
https://orcid.org/0000-0001-8428-8168