ORCID as entered in ROS
https://orcid.org/0000-0003-1363-6895
Select Publications
Conference Papers
, 2019, 'Attribution emotions and negative word-of-mouth in a crisis', Wellington, New Zealand, presented at
, 2018, 'Emotional responses to corporate crisis', Jeju, Korea, presented at
, 2018, 'Determining Effective Communication Strategies for Service Offshoring Decisions', Greece, presented at
, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in International Journal of Advertising, Taylor & Francis, Wuxi, China, pp. 957 - 978, presented at
, 2018, 'Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value', UCLA, Los Angeles, CA, presented at
, 2017, 'Balancing product design innovativeness and consumer innovativeness', Melbourne, presented at
, 2017, 'Being mindful for positive job performance', Melbourne, presented at
, 2017, 'Employee empathy and customer delight in services', Melbourne, presented at
, 2017, 'How empathy encourages social entrepreneurship', Melbourne, presented at
, 2017, 'Knowledge as a determinant of competitive advantage', Melbourne, presented at
, 2017, 'Perceived fit in service offshoring: the role of culture, ethnicity and ethnocentrism', Havana, Cuba, presented at
, 2017, 'Positive word‐of‐mouth: brand credibility and social identity', Melbourne, presented at
, 2017, 'The cross-modal effects of colour in food advertising', California, presented at
, 2017, 'The dark side of formal and informal governance', Groningen, Netherlands, presented at
, 2017, 'Turning brand experience into positive word‐of‐mouth', Melbourne, presented at
, 2016, 'Boosting loyalty through customer participation in service attributes: a study in the retail banking sector', New Zealand, presented at
, 2016, 'Building client psychological comfort through communication style in financial advisory services', New Zealand, presented at
, 2016, 'Horizontal and vertical brand extensions impact on the case of automobile industry', Shanghai, presented at
, 2016, 'Market orientation and firm performance: the mediating role of management accounting systems', New Zealand, presented at
, 2016, 'Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry', New Zealand, presented at
, 2016, 'When mindfulness does matter in service brand experience', New Zealand, presented at
, 2015, 'Performance Implication of Cross-Functional Coopetition and Knowledge Sharing', in Sinha A; Cadeaux J; Bucic T (eds.), 2015 ANZMAC Conference Proceedings: Innovaton and Growth Strategies in Marketing, Sydney, NSW, Australia, presented at
, 2015, 'Internal Branding and Employee Performance: A Cognitive-Effective-Behavioural Model', UNSW Australia, presented at
, 2015, '., Role of power, resources and capabilities in inter- and intra-organisational relationships', Sydney, presented at
, 2015, 'Feeling delightful” versus “feeling connected”: why service firms should stop focusing on delighting customers, and start befriending them', Leuven, Belgium, presented at
, 2015, 'National image and travel intention: Empirical findings from the film industry', Sydney, presented at
, 2015, 'Personal traits of practicing entrepreneurs and aspiring future entrepreneurs in Vietnam: an empirical study', Sydney, presented at
, 2015, 'The dark side of customer participation', Sydney, presented at
, 2015, 'The effects of customer participation and customer-to-customer interaction on affective, motivational and cognitive service experience', Chicago, presented at
, 2014, 'Innovators and New Product Adoption: Understanding, Capture and Prediction', in Rundle-Thiele S; Kubacki K; Arli D (eds.), 2014 ANZMAC Conference: Agents of Change, ANZMAC, Griffith Unviersity, Brisbane, Queensland, Australia, pp. 304 - 310, presented at
, 2014, 'Individual Innovators within Skunk Works', in PIM 2014 Research Forum Submissions, PDMA Headquarters, Denver, Colorado, USW, presented at
, 2014, 'Does relationship strength matter? empirical evidence from an emerging economy', Brisbane, Australia, presented at
, 2014, 'Effects of customer participation, customer-company identification on word-of-mouth: a HLM approach', Brisbane, Australia, presented at
, 2014, 'Individual change agents, skunk works and effectuation for radical innovation', Brisbane, Australia, presented at
, 2013, 'Enhancing customers’ intrinsic and prosocial motivations in professional services context', Auckland, New Zealand, presented at
, 2013, 'Key determinants of relationship value gap: a conceptual framework', Auckland, New Zealand, presented at
, 2013, 'What colour do you feel? cross-modal interactions between colour and food texture', Auckland, New Zealand, presented at
, 2012, 'Enhancing customer perceived value via customer empowerment and customer brand identification', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 7, presented at
, 2012, 'Driving brand citizenship behaviour: the mediating role of brand knowledge', Adelaide, Australia, presented at
, 2011, 'Delving further into service branding: Exploring the synergistic roles of service brand innovation and service brand marketing capabilities in service firms.', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 7, presented at
, 2011, 'Diagnosing the Supplementary Services Model', in Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever, Academy of Marketing, UK, pp. 1 - 7, presented at
, 2011, 'The mediating role of alliance learning on alliance innovation: An empirical study', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at
, 2010, 'Relationship marketing orientation and customer satisfaction: Evidence from Vietnam.', in ANZMAC 2010 Conference Proceedings, Australia New Zealand Marketing Academy, Christchurch, presented at
, 2009, 'Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: Evidence from Australia', Melbourne, Australia, presented at
, 2009, 'Exploring marketing effectiveness via market orientation, resource possession and marketing capability', Melbourne, Australia, presented at
, 2009, 'Exploring performance differentials via resource possession and firm capabilities', Christchurch, New Zealand, presented at
, 2008, 'Explaining brand performance differentials between firms via innovation and marketing', Sydney, Australia, presented at
, 2008, 'International market entry mode strategy: a region-within-country perspective', Sydney, Australia, presented at
, 2007, 'Building brand success via marketing orientation and marketing-based capability: an inside-out approach', Dunedin, New Zealand, presented at
, 2007, 'Operant resource-based capabilities as antecedents to firm performance', Verona, Italia, presented at
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https://orcid.org/0000-0003-1363-6895