Select Publications
Book Chapters
1995, 'Probabilistic logic programming and Bayesian networks', in Lecture Notes in Computer Science, Springer Berlin Heidelberg, pp. 286 - 300, http://dx.doi.org/10.1007/3-540-60688-2_51
,Journal articles
2024, 'The dark side of artificial intelligence in marketing: meta-analytics review', Marketing Intelligence and Planning, 42, pp. 1234 - 1256, http://dx.doi.org/10.1108/MIP-09-2023-0494
,2024, 'A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context', Australian Journal of Management, 49, pp. 272 - 289, http://dx.doi.org/10.1177/03128962221130943
,2024, 'How Brand Innovativeness Generates Positive Word of Mouth', Australasian Marketing Journal, 32, pp. 56 - 64, http://dx.doi.org/10.1177/14413582221113583
,2024, 'Reimagining How Meaningfulness Can be Reconciled With Marketing', Australasian Marketing Journal, 32, pp. 1 - 3, http://dx.doi.org/10.1177/14413582241229946
,2024, 'Employee performance under tension: the influence of employee creativity, paradox mindset, and psychological empowerment', Journal of Service Theory and Practice, http://dx.doi.org/10.1108/JSTP-06-2023-0190
,2024, 'Managing Innovation From an S-D Logic Perspective', Australasian Marketing Journal, http://dx.doi.org/10.1177/14413582241246790
,2023, 'Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations', Journal of the Academy of Marketing Science, 51, pp. 1305 - 1326, http://dx.doi.org/10.1007/s11747-023-00969-9
,2023, 'How do crazy rich Asians perceive sustainable luxury? Investigating the determinants of consumers’ willingness to pay a premium price', Journal of Retailing and Consumer Services, 75, http://dx.doi.org/10.1016/j.jretconser.2023.103502
,2023, 'The crisis cloud's silver linings: The effects of hope and gratitude on employee burnout and engagement', Journal of Retailing and Consumer Services, 74, http://dx.doi.org/10.1016/j.jretconser.2023.103421
,2023, 'Less is more! A pathway to consumer's transcendence', Journal of Retailing and Consumer Services, 72, http://dx.doi.org/10.1016/j.jretconser.2023.103294
,2023, 'Simplifying Sentiment Analysis on Social Media: A Step-by-Step Approach', Australasian Marketing Journal, http://dx.doi.org/10.1177/14413582231217126
,2022, 'Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal', Australasian Marketing Journal, 30, pp. 214 - 227, http://dx.doi.org/10.1177/14413582221110450
,2022, 'Professionals’ interpersonal communications style: does it matter in building client psychological comfort?', Journal of Services Marketing, 36, pp. 379 - 397, http://dx.doi.org/10.1108/JSM-09-2020-0382
,2022, 'Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals', Australasian Marketing Journal, 30, pp. 97 - 106, http://dx.doi.org/10.1177/14413582221085387
,2022, 'Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory', Journal of Business Research, 141, pp. 822 - 835, http://dx.doi.org/10.1016/j.jbusres.2021.11.087
,2022, 'Transcending Boundaries for the Next New Normal', Australasian Marketing Journal, 30, pp. 1 - 2, http://dx.doi.org/10.1177/18393349211063722
,2021, 'Motivation in organisational online knowledge sharing', Journal of Knowledge Management, 26, pp. 102 - 125, http://dx.doi.org/10.1108/JKM-09-2020-0664
,2021, 'Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective', Journal of Retailing and Consumer Services, 62, pp. 102611, http://dx.doi.org/10.1016/j.jretconser.2021.102611
,2021, 'Impacts of Crisis Emotions on Negative Word-of-Mouth and Behavioural Intention: Evidence from a Milk Crisis', Journal of Product & Brand Management
,2021, 'Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector', Australasian Marketing Journal, 30, pp. 258 - 270, http://dx.doi.org/10.1177/1839334921999477
,2021, 'Editorial', Australasian Marketing Journal, 29, pp. 3, http://dx.doi.org/10.1177/18393349211007266
,2021, 'Managing Customer Uncertainty in Making Service Offshoring Decisions', Journal of Service Research, 24, pp. 500 - 519, http://dx.doi.org/10.1177/1094670521992130
,2020, 'Service offshoring fit from consumers’ perspective', Australasian Marketing Journal, 28, pp. 100 - 109, http://dx.doi.org/10.1016/j.ausmj.2019.07.003
,2020, 'Editorial', Australasian Marketing Journal, 28, pp. 135, http://dx.doi.org/10.1016/j.ausmj.2020.10.001
,2020, 'Transforming social capital into performance via entrepreneurial orientation', Australasian Marketing Journal, 28, pp. 209 - 217, http://dx.doi.org/10.1016/j.ausmj.2020.03.001
,2020, 'Mindfulness and job performance: Does creativity matter?', Australasian Marketing Journal, 28, pp. 117 - 123, http://dx.doi.org/10.1016/j.ausmj.2019.12.003
,2020, 'Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth', International Journal of Research in Marketing, 37, pp. 621 - 643, http://dx.doi.org/10.1016/j.ijresmar.2019.11.003
,2020, 'It takes two to tango: The role of customer empathy and resources to improve the efficacy of frontline employee empathy', Journal of Retailing and Consumer Services, 56, http://dx.doi.org/10.1016/j.jretconser.2020.102141
,2020, 'Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty', European Journal of Marketing, 54, pp. 2257 - 2286, http://dx.doi.org/10.1108/EJM-04-2018-0228
,2020, 'Branding for non-profits: explaining new donor decision-making in the charity sector', Journal of Product and Brand Management, 29, pp. 583 - 600, http://dx.doi.org/10.1108/JPBM-09-2018-2011
,2020, 'The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases', Journal of Retailing and Consumer Services, 52, http://dx.doi.org/10.1016/j.jretconser.2018.09.003
,2019, 'When do-good meets empathy and mindfulness', Journal of Retailing and Consumer Services, 50, pp. 22 - 29, http://dx.doi.org/10.1016/j.jretconser.2019.03.020
,2019, 'Editorial', Australasian Marketing Journal, 27, pp. 137 - 138, http://dx.doi.org/10.1016/j.ausmj.2019.07.001
,2019, 'Converting internal brand knowledge into employee performance', Journal of Product and Brand Management, 29, pp. 273 - 287, http://dx.doi.org/10.1108/JPBM-10-2018-2068
,2019, 'Customer advocates with a generous heart', Journal of Services Marketing, 33, pp. 192 - 205, http://dx.doi.org/10.1108/JSM-04-2018-0120
,2019, 'Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures', Industrial Marketing Management, 78, pp. 146 - 157, http://dx.doi.org/10.1016/j.indmarman.2017.03.002
,2019, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', International Journal of Advertising, 38, pp. 957 - 978, http://dx.doi.org/10.1080/02650487.2019.1590068
,2019, 'Realizing the value of knowledge resources and capabilities: An empirical study', Journal of Knowledge Management, 23, pp. 374 - 395, http://dx.doi.org/10.1108/JKM-09-2016-0372
,2019, 'Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives', Journal of Brand Management, 26, pp. 157 - 175, http://dx.doi.org/10.1057/s41262-018-0118-0
,2019, 'Entrepreneurial orientation and social ties in transitional economies', Long Range Planning, 52, pp. 103 - 116, http://dx.doi.org/10.1016/j.lrp.2018.04.001
,2019, 'Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation', Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2017.10.050
,2018, 'Power, resource dependencies and capabilities in intercultural B2B relationships', Journal of Services Marketing, 32, pp. 629 - 642, http://dx.doi.org/10.1108/JSM-01-2018-0006
,2018, 'When nothing is what it seems: A digital marketing research agenda', Australasian Marketing Journal, 26, pp. 199 - 202, http://dx.doi.org/10.1016/j.ausmj.2018.07.003
,2018, 'DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS', Global Fashion Management Conference, 2018, pp. 1233 - 1234, http://dx.doi.org/10.15444/gmc2018.10.04.05
,2018, 'Governance mechanisms and total relationship value: the interaction effect of information sharing', Journal of Business and Industrial Marketing
,2018, 'Value synergy and value asymmetry in relationship marketing programs', Industrial Marketing Management, 68, pp. 165 - 176, http://dx.doi.org/10.1016/j.indmarman.2017.10.011
,2017, 'Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition', Industrial Marketing Management, 71, pp. 123 - 134, http://dx.doi.org/10.1016/j.indmarman.2017.12.014
,2017, 'Introduction to the special issue: Harnessing the power of brand and co-created innovation', Journal of Brand Management, 24, pp. 307 - 309, http://dx.doi.org/10.1057/s41262-017-0052-6
,2017, 'In pursuit of service productivity and customer satisfaction: The role of resources', European Journal of Marketing, 51, pp. 1836 - 1855, http://dx.doi.org/10.1108/EJM-07-2016-0385
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