By Associate Professor Liem Viet Ngo

Journal articles

Duong TTT; Ngo LV; Surachartkumtonkun J; Tran MD; Northey G, 2023, 'Less is more! A pathway to consumer's transcendence', Journal of Retailing and Consumer Services, vol. 72, pp. 103294 - 103294, http://dx.doi.org/10.1016/j.jretconser.2023.103294

Thaichon P; Quach S; Ngo LV, 2022, 'Emerging Research Trends in Marketing: A Review of Australasian Marketing Journal', Australasian Marketing Journal, vol. 30, pp. 214 - 227, http://dx.doi.org/10.1177/14413582221110450

Roongruangsee R; Patterson P; Ngo LV, 2022, 'Professionals’ interpersonal communications style: does it matter in building client psychological comfort?', Journal of Services Marketing, vol. 36, pp. 379 - 397, http://dx.doi.org/10.1108/JSM-09-2020-0382

Voola R; Carlson J; Azmat F; Viet Ngo L; Porter K; Sinha A, 2022, 'Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals', AUSTRALASIAN MARKETING JOURNAL, vol. 30, pp. 97 - 106, http://dx.doi.org/10.1177/14413582221085387

Nguyen TM; Viet Ngo L; Paramita W, 2022, 'Turning lurkers into innovation agents: An interactionist perspective of self-determinant theory', Journal of Business Research, vol. 141, pp. 822 - 835, http://dx.doi.org/10.1016/j.jbusres.2021.11.087

Ngo LV, 2022, 'Transcending Boundaries for the Next New Normal', Australasian Marketing Journal, vol. 30, pp. 1 - 2, http://dx.doi.org/10.1177/18393349211063722

Ngo LV; Shinkle GA; Patterson PG, 2022, 'A collision of strategic orientations: Entrepreneurial orientation and customer relationship orientation in a collectivist cultural context', Australian Journal of Management, http://dx.doi.org/10.1177/03128962221130943

Cuong PH; Nguyen-Le XD; Ngo LV; Nguyen NP, 2022, 'How Brand Innovativeness Generates Positive Word of Mouth', Australasian Marketing Journal, http://dx.doi.org/10.1177/14413582221113583

Nguyen T-M; Ngo LV; Gregory G, 2021, 'Motivation in organisational online knowledge sharing', Journal of Knowledge Management, http://dx.doi.org/10.1108/JKM-09-2020-0664

Paramita W; Nhu HBC; Ngo L; Tran QHM; Gregory G, 2021, 'Brand experience and consumers' social interactive engagement with brand page: An integrated-marketing perspective', Journal of Retailing and Consumer Services, vol. 62, http://dx.doi.org/10.1016/j.jretconser.2021.102611

Nguyen O; Lee JJ; Ngo L; Tran Q, 2021, 'Impacts of Crisis Emotions on Negative Word-of-Mouth and Behavioural Intention: Evidence from a Milk Crisis', Journal of Product & Brand Management

Ngo LV; Gregory G; Miller R; Lu L, 2021, 'Understanding the Role of Brand Salience in Brand Choice Decisions in the Charity Sector', Australasian Marketing Journal, pp. 183933492199947 - 183933492199947, http://dx.doi.org/10.1177/1839334921999477

Ngo LV, 2021, 'Editorial', Australasian Marketing Journal, vol. 29, pp. 3, http://dx.doi.org/10.1177/18393349211007266

Lu L; Gregory G; Ngo L; Bagozzi R, 2021, 'Managing Customer Uncertainty in Making Service Offshoring Decisions', Journal of Service Research, pp. 109467052199213 - 109467052199213, http://dx.doi.org/10.1177/1094670521992130

Lu L; Gregory G; Ngo L, 2020, 'Service offshoring fit from consumers’ perspective', Australasian Marketing Journal, vol. 28, pp. 100 - 109, http://dx.doi.org/10.1016/j.ausmj.2019.07.003

Ngo LV, 2020, 'Editorial', Australasian Marketing Journal, vol. 28, pp. 135, http://dx.doi.org/10.1016/j.ausmj.2020.10.001

Nguyen LT; An J; Ngo LV; Hau LN, 2020, 'Transforming social capital into performance via entrepreneurial orientation', Australasian Marketing Journal, vol. 28, pp. 209 - 217, http://dx.doi.org/10.1016/j.ausmj.2020.03.001

Ngo LV; Nguyen NP; Lee J; Andonopoulos V, 2020, 'Mindfulness and job performance: Does creativity matter?', Australasian Marketing Journal, vol. 28, pp. 117 - 123, http://dx.doi.org/10.1016/j.ausmj.2019.12.003

Septianto F; Northey G; Chiew TM; Ngo LV, 2020, 'Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth', International Journal of Research in Marketing, vol. 37, pp. 621 - 643, http://dx.doi.org/10.1016/j.ijresmar.2019.11.003

Ngo LV; Nguyen TNQ; Tran NT; Paramita W, 2020, 'It takes two to tango: The role of customer empathy and resources to improve the efficacy of frontline employee empathy', Journal of Retailing and Consumer Services, vol. 56, http://dx.doi.org/10.1016/j.jretconser.2020.102141

Cuong PH; Nguyen ODY; Ngo LV; Nguyen NP, 2020, 'Not all experiential consumers are created equals: the interplay of customer equity drivers on brand loyalty', European Journal of Marketing, vol. 54, pp. 2257 - 2286, http://dx.doi.org/10.1108/EJM-04-2018-0228

Gregory G; Ngo L; Miller R, 2020, 'Branding for non-profits: explaining new donor decision-making in the charity sector', Journal of Product and Brand Management, vol. 29, pp. 583 - 600, http://dx.doi.org/10.1108/JPBM-09-2018-2011

Ngo LV; Northey G; Tran Q; Septianto F, 2020, 'The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases', Journal of Retailing and Consumer Services, vol. 52, http://dx.doi.org/10.1016/j.jretconser.2018.09.003

Nguyen TNQ; Ngo LV; Surachartkumtonkun J, 2019, 'When do-good meets empathy and mindfulness', Journal of Retailing and Consumer Services, vol. 50, pp. 22 - 29, http://dx.doi.org/10.1016/j.jretconser.2019.03.020

Viet Ngo L, 2019, 'Editorial', Australasian Marketing Journal, vol. 27, pp. 137 - 138, http://dx.doi.org/10.1016/j.ausmj.2019.07.001

Ngo LV; Nguyen NP; Huynh KT; Gregory G; Cuong PH, 2019, 'Converting internal brand knowledge into employee performance', Journal of Product and Brand Management, vol. 29, pp. 273 - 287, http://dx.doi.org/10.1108/JPBM-10-2018-2068

An J; Ngo LV; Chylinski M; Tran Q, 2019, 'Customer advocates with a generous heart', Journal of Services Marketing, vol. 33, pp. 192 - 205, http://dx.doi.org/10.1108/JSM-04-2018-0120

Gregory GD; Ngo LV; Karavdic M, 2019, 'Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures', Industrial Marketing Management, vol. 78, pp. 146 - 157, http://dx.doi.org/10.1016/j.indmarman.2017.03.002

Gregory G; Crawford H; Lu L; Ngo L, 2019, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', International Journal of Advertising, http://dx.doi.org/10.1080/02650487.2019.1590068

Nguyen QTN; Ngo LV; Northey G; Agyapong CS, 2019, 'Realizing the value of knowledge resources and capabilities: An empirical study', Journal of Knowledge Management, vol. 23, pp. 374 - 395, http://dx.doi.org/10.1108/JKM-09-2016-0372

An J; Do DKX; Ngo LV; Quan THM, 2019, 'Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives', Journal of Brand Management, vol. 26, pp. 157 - 175, http://dx.doi.org/10.1057/s41262-018-0118-0

Luu N; Ngo LV, 2019, 'Entrepreneurial orientation and social ties in transitional economies', Long Range Planning, vol. 52, pp. 103 - 116, http://dx.doi.org/10.1016/j.lrp.2018.04.001

Ngo L; Bucic T; Sinha A; Lu V, 2019, 'Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation', Journal of Business Research, vol. 94, pp. 154 - 161, http://dx.doi.org/10.1016/j.jbusres.2017.10.050

Malik A; Ngo LV; Kingshott RPJ, 2018, 'Power, resource dependencies and capabilities in intercultural B2B relationships', Journal of Services Marketing, vol. 32, pp. 629 - 642, http://dx.doi.org/10.1108/JSM-01-2018-0006

Ruyter KD; Isobel Keeling D; Ngo LV, 2018, 'When nothing is what it seems: A digital marketing research agenda', Australasian Marketing Journal, vol. 26, pp. 199 - 202, http://dx.doi.org/10.1016/j.ausmj.2018.07.003

Bucic T; Gill O; Ngo L, 2018, 'DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS', Global Fashion Management Conference, vol. 2018, pp. 1233 - 1234, http://dx.doi.org/10.15444/gmc2018.10.04.05

Luu N; Cadeaux J; Ngo LV, 2018, 'Governance mechanisms and total relationship value: the interaction effect of information sharing', Journal of Business and Industrial Marketing, vol. 33, pp. 717 - 729, http://dx.doi.org/10.1108/JBIM-08-2017-0191

Luu N; Ngo LV; Cadeaux J, 2018, 'Value synergy and value asymmetry in relationship marketing programs', Industrial Marketing Management, vol. 68, pp. 165 - 176, http://dx.doi.org/10.1016/j.indmarman.2017.10.011

Nguyen N; Ngo L; Bucic T; Phong N, 2017, 'Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition', Industrial Marketing Management, vol. 71, pp. 123 - 134, http://dx.doi.org/10.1016/j.indmarman.2017.12.014

uncles M; Ngo LV, 2017, 'Introduction to the special issue: Harnessing the power of brand and co-created innovation', Journal of Brand Management, vol. 24, pp. 307 - 309, http://dx.doi.org/10.1057/s41262-017-0052-6

Lee J; patterson P; Ngo L, 2017, 'In pursuit of service productivity and customer satisfaction: The role of resources', European Journal of Marketing, vol. 51, pp. 1836 - 1855, http://dx.doi.org/10.1108/EJM-07-2016-0385

Bucic T; Ngo LV; Sinha A, 2017, 'Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy', Australian Journal of Management, vol. 42, pp. 308 - 308, http://dx.doi.org/10.1177/0312896215611189

Ngo LV; Northey G; Duffy S; Thao HTP; Tam LTH, 2016, 'Perceptions of others, mindfulness, and brand experience in retail service setting', Journal of Retailing and Consumer Services, vol. 33, pp. 43 - 52, http://dx.doi.org/10.1016/j.jretconser.2016.07.003

Luu NT; Hau LN; Ngo LV; Bucic T; Cuong PH, 2016, 'Outcome versus Process Value in Service Delivery', Journal of Services Marketing, vol. 30, pp. 630 - 642, http://dx.doi.org/10.1108/JSM-12-2014-0410

O'Cass A; Ngo LV; Siahtiri V, 2015, 'Marketing resource-capability complementarity and firm performance in B2B firms', Journal of Business & Industrial Marketing, vol. 30, pp. 194 - 207, http://dx.doi.org/10.1108/JBIM-05-2012-0087

Chylinski M; Northey G; Ngo LV, 2015, 'Cross-modal Interactions between Color and Texture of Food', Psychology and Marketing, vol. 32, pp. 950 - 966, http://dx.doi.org/10.1002/mar.20829

Siahtiri V; O’Cass A; Ngo LV, 2014, 'Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms', Journal of Strategic Marketing, vol. 22, pp. 379 - 395, http://dx.doi.org/10.1080/0965254X.2013.876083

Frow P; Ngo LV; Payne A, 2014, 'Diagnosing the supplementary services model: Empirical validation, advancement and implementation', Journal of Marketing Management, vol. 30, pp. 138 - 171, http://dx.doi.org/10.1080/0267257X.2013.814703

Mathies C; Ngo LV, 2014, 'New insights into the climate-attitudes-outcome framework: Empirical evidence from the Australian service sector', Australian Journal of Management, vol. 39, pp. 473 - 491, http://dx.doi.org/10.1177/0312896213495054

O'Cass A; Heirati N; Ngo LV, 2014, 'Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas', Industrial Marketing Management, vol. 43, pp. 862 - 872, http://dx.doi.org/10.1016/j.indmarman.2014.04.015

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