Researcher

Keywords

Fields of Research (FoR)

Health and Community Services, Business Information Systems (incl. Data Processin, Logistics and Supply Chain Management, Marketing Research Methodology

Biography

Dr Jacky Mo is a Lecturer in the School of Information Systems & Technology Management at the University of New South Wales, Australia. Jacky completed his PhD in Marketing with a specialization in Marketing and Data Analytics at the University of New South Wales.

Jacky’s primary research interests lie in the application of both conventional (e.g., regression based structural equation and hierarchical linear modelling) and big-data analytics...view more

Location

Room 2119, Quadrangle Building

Contact

(02) 9065 1481