By Dr Jacky Mo

Book Chapters

Mo C; Yu T, 2022, 'Capturing complex, dynamic customer loyalty by integrating traditional and big data analyses', in Handbook of Research on Customer Loyalty, Edward Elgar Publishing

Journal articles

Mo C; Yu T; White C, 2020, 'A self-determination theory approach to motivating engagement with channel partner enablement programs', Industrial Marketing Management, 90, pp. 194 - 204, http://dx.doi.org/10.1016/j.indmarman.2020.07.003

Mo C; Yu T; de Ruijter J, 2020, 'Don’t you (forget about me): The impact of out-of-the-channel-loop perceptions in distribution channels', European Journal of Marketing, 54, pp. 761 - 790, http://dx.doi.org/10.1108/EJM-05-2018-0324

Mo C; Yu T; de Ruyter K; Chen C-F, 2019, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, 78, http://dx.doi.org/10.1016/j.indmarman.2017.10.002

Mo C; Mistilis N; Chiappa G, 2015, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organizers', Event Management: an international journal, 19, pp. 391 - 406, http://dx.doi.org/10.3727/152599515X14386220874922

Conference Papers

Mo C; Yu T; Tian K, 2018, 'Online Brand Community Engagement: A Text-Mining Approach', in 2018 ANZMAC Conference Proceedings, Adelaide, Australia, pp. 258 - 261, presented at Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018, https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf

Mo J; Yu T; de Ruyter KO, 2016, 'Out of the channel loop in distribution channels: conceptualization and future research directions', in Academy of Marketing Science World Marketing Congress. Conference Proceedings, Paris, presented at Academy of Marketing Science World Marketing Congress, Paris, 19 July 2016 - 23 July 2016

Mistilis NA, 2012, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers', in The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers, ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, presented at ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, 25 January 2012 - 27 January 2012

Mo C; Mistilis N, 2011, 'A Conceptual Paper towards E-Commerce Capability and Business Performance of Professional Conference Organizers', in Gross, Michael J (Editor). CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend, University of South Australia. School of Management, Adelaide, S.A., pp. 1219 - 1224, presented at CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend., Adelaide, South Australia, 08 February 2011 - 11 February 2011, http://search.informit.com.au/documentSummary;dn=896749988891751;res=IELBUS

Conference Proceedings (Editor of)

Orfanoudaki A, (ed.), 2022, 'Achieving Data-informed Healthcare with Analytics Capability', Indianapolis, IN, USA, presented at INFORMS Virtual Healthcare Conference, Indianapolis, IN, USA, 16 October 2022 - 19 October 2022

Conference Abstracts

Mo J; Yu T; de ruyter K, 2016, 'The dark side of channel supplier’s prioritization strategy: Resellers’ perception of being out of the loop', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Christchurch, presented at Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Christchurch

Mo C; Yu T; de ruyter K, 2015, 'Out of the Channel Loop: Antecedents, Consequences, and a Moderator', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Sydney., presented at Australian and New Zealand Marketing Academy Conference, 30 November 2015 - 02 December 2015

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