Select Publications

Journal articles

Mo C; Yu T; White C, 2020, 'A self-determination theory approach to motivating engagement with channel partner enablement programs', Industrial Marketing Management, 90, pp. 194 - 204, http://dx.doi.org/10.1016/j.indmarman.2020.07.003

Mo C; Yu T; de Ruijter J, 2020, 'Don’t you (forget about me): The impact of out-of-the-channel-loop perceptions in distribution channels', European Journal of Marketing, 54, pp. 761 - 790, http://dx.doi.org/10.1108/EJM-05-2018-0324

Mo C; Yu T; de Ruyter K; Chen C-F, 2019, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, 78, http://dx.doi.org/10.1016/j.indmarman.2017.10.002

Mo C; Mistilis N; Chiappa G, 2015, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organizers', Event Management: an international journal, 19, pp. 391 - 406, http://dx.doi.org/10.3727/152599515X14386220874922


Back to profile page