Select Publications
By Dr Jacky Mo
Journal articles
2020, 'A self-determination theory approach to motivating engagement with channel partner enablement programs', Industrial Marketing Management, 90, pp. 194 - 204, http://dx.doi.org/10.1016/j.indmarman.2020.07.003
,2020, 'Don’t you (forget about me): The impact of out-of-the-channel-loop perceptions in distribution channels', European Journal of Marketing, 54, pp. 761 - 790, http://dx.doi.org/10.1108/EJM-05-2018-0324
,2019, 'Unfolding the impacts of transaction-specific investments: Moderation by out-of-the-channel-loop perceptions and achievement orientations', Industrial Marketing Management, 78, http://dx.doi.org/10.1016/j.indmarman.2017.10.002
,2015, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organizers', Event Management: an international journal, 19, pp. 391 - 406, http://dx.doi.org/10.3727/152599515X14386220874922
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