By Dr Jacky Mo

Conference Abstracts

Mo J; Yu T; de ruyter K, 2016, 'The dark side of channel supplier’s prioritization strategy: Resellers’ perception of being out of the loop', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Christchurch, presented at Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Christchurch

Mo C; Yu T; de ruyter K, 2015, 'Out of the Channel Loop: Antecedents, Consequences, and a Moderator', in Australian and New Zealand Marketing Academy Conference. Conference Proceedings, Sydney., presented at Australian and New Zealand Marketing Academy Conference, 30 November 2015 - 02 December 2015

Back to profile page