By Dr Jacky Mo

Conference Papers

Mo C; Yu T; Tian K, 2018, 'Online Brand Community Engagement: A Text-Mining Approach', in 2018 ANZMAC Conference Proceedings, Adelaide, Australia, pp. 258 - 261, presented at Australian & New Zealand Marketing Academy Annual Conference (ANZMAC 2018), Adelaide, Australia, 03 December 2018 - 05 December 2018, https://anzmac2018.com/wp-content/uploads/2018/11/ANZMAC2018-Proceedings.pdf

Mo J; Yu T; de Ruyter KO, 2016, 'Out of the channel loop in distribution channels: conceptualization and future research directions', in Academy of Marketing Science World Marketing Congress. Conference Proceedings, Paris, presented at Academy of Marketing Science World Marketing Congress, Paris, 19 July 2016 - 23 July 2016

Mistilis NA, 2012, 'The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers', in The alignment between information and communication technology (ICT) strategy and business strategy of professional conference organisers, ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, presented at ENTER12 The 19th International Conference on Information Technology and Travel & Tourism, 25 January 2012 - 27 January 2012

Mo C; Mistilis N, 2011, 'A Conceptual Paper towards E-Commerce Capability and Business Performance of Professional Conference Organizers', in Gross, Michael J (Editor). CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend, University of South Australia. School of Management, Adelaide, S.A., pp. 1219 - 1224, presented at CAUTHE 2011 National Conference: Tourism : Creating a Brilliant Blend., Adelaide, South Australia, 08 February 2011 - 11 February 2011, http://search.informit.com.au/documentSummary;dn=896749988891751;res=IELBUS

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