By Dr Yu-Ting Lin

Journal articles

Webb J; Lin YT; Ang A; Michero D; Majeed A; Eisingerich A; Glasner S, 2023, 'Feasibility and Preliminary Outcomes of a Mobile Intervention Combining Cognitive Behavioral Therapy, Virtual Coaching, and Nicotine Replacement Therapy for Nicotine Vaping Cessation', Telemedicine Reports, 4, pp. 48 - 52, http://dx.doi.org/10.1089/tmr.2023.0009

Lin YT; Foscht T; Eisingerich AB, 2023, 'A time for heroes? Conceptualization, development and validation of the brand hero scale', European Journal of Marketing, 57, pp. 1 - 26, http://dx.doi.org/10.1108/EJM-09-2021-0700

Lin YT; Wang W; Doong HS, 2021, 'Is Talking about the Future a Curse or a Blessing? The Effects of Future-Focused Message Framing on Fundraising Performance', IEEE Transactions on Engineering Management, 68, pp. 970 - 981, http://dx.doi.org/10.1109/TEM.2019.2920752

Lin YT; Doong HS; Eisingerich AB, 2021, 'Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts', Journal of Service Research, 24, pp. 141 - 159, http://dx.doi.org/10.1177/1094670520964872

Lin Y-T; MacInnis DJ; Eisingerich AB, 2020, 'Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong', Journal of Marketing, 84, pp. 60 - 78, http://dx.doi.org/10.1177/0022242920934495

Borah A; Banerjee S; Lin Y-T; Jain A; Eisingerich AB, 2020, 'Improvised Marketing Interventions in Social Media', Journal of Marketing, 84, pp. 69 - 91, http://dx.doi.org/10.1177/0022242919899383

Lin Y; Tudor-Sfetea C; Siddiqui S; Sherwani Y; Ahmed M; Eisingerich AB, 2018, 'Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration', JMIR mHealth and uHealth, 6, http://dx.doi.org/10.2196/10024

Tudor-Sfetea C; Rabee R; Najim M; Amin N; Chadha M; Jain M; Karia K; Kothari V; Patel T; Suseeharan M; Ahmed M; Sherwani Y; Siddiqui S; Lin Y; Eisingerich AB, 2018, 'Evaluation of two mobile health apps in the context of smoking cessation: Qualitative study of cognitive behavioral therapy (CBT) versus NON-CBT-based digital solutions', JMIR mHealth and uHealth, 6, http://dx.doi.org/10.2196/mhealth.9405

Foscht T; Lin Y; Eisingerich AB, 2018, 'Blinds up or down?: The influence of transparency, future orientation, and CSR on sustainable and responsible behavior', European Journal of Marketing, 52, pp. 476 - 498, http://dx.doi.org/10.1108/EJM-10-2016-0576

Hsieh Y-H; Lin Y-T; Yuan S-T, 2013, 'Expectation-based coopetition approach to service experience design', SIMULATION MODELLING PRACTICE AND THEORY, 34, pp. 64 - 85, http://dx.doi.org/10.1016/j.simpat.2013.01.005

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