By Emeritus Professor Adrian Payne

Conference Papers

Payne A; Frow P; Storbacka K, 2007, 'Relationships and Service-Dominant Logic: Leveraging Co-Creation Opportunities', in Relationships and Service-Dominant Logic: Leveraging Co-Creation Opportunities, EIASM 4th Research Conference on Relationship Marketing and CRM,, Brussels,, presented at EIASM 4th Research Conference on Relationship Marketing and CRM,, Brussels,

Payne A; Frow P; Storbacka K, 2006, 'Service-Dominant Logic: A Framework for Managing Co-Creation of Value', in ANZMAC 2006 Conference, ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Payne A; Frow P; Storbacka K, 2006, 'Towards an Integrated Approach to Co-Creation: Insights from Service-Dominant Logic', in Towards an Integrated Approach to Co-Creation: Insights from Service-Dominant Logic, EIASM 3rd Research Workshop on Relationship Marketing, Brussels,, presented at EIASM 3rd Research Workshop on Relationship Marketing, Brussels,

Payne A; Frow P, 2005, 'Customer Relationship Management: From Strategy to Implementation', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Payne A; Frow P, 2005, 'CRM Strategy Formulation & Implementation', in CRM Strategy Formulation & Implementation, EIASM 2ndResearch Workshop on Relationship Marketing, Brussels,, presented at EIASM 2ndResearch Workshop on Relationship Marketing, Brussels,

Recorded / Rendered Creative Works

Payne A, 2009, Multichannel Marketing, Audio Visual Presentations by World Leading Experts, Video, Published: 2009, Recorded / Rendered Creative Works

Preprints

Frow P; Reisman R; Payne A, Co-Pricing: Co-Creating Customer Value Through Dynamic Value Propositions, , http://dx.doi.org/10.2139/ssrn.2634197

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