By Ms Ka Wing Chan

Journal articles

Chan KW; Septianto F; Kwon J; Kamal RS, 2023, 'Color effects on AI influencers’ product recommendations', European Journal of Marketing, 57, pp. 2290 - 2315, http://dx.doi.org/10.1108/EJM-03-2022-0185

Gu W; Chan KW; Kwon J; Dhaoui C; Septianto F, 2023, 'Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis', Industrial Marketing Management, 112, pp. 98 - 112, http://dx.doi.org/10.1016/j.indmarman.2023.04.012

Kwon J; Chan KW; Gu W; Septianto F, 2022, 'The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM', Industrial Marketing Management, 104, pp. 212 - 225, http://dx.doi.org/10.1016/j.indmarman.2022.03.011

Conference Presentations

Chan W; Srinivasan S; Kwon J; Septianto F, 2021, 'Bittersweet in Visual Narratives: How Mixed Emotional Content Amplifies Consumer’s Digital Engagement Behavior', presented at 43rd INFORMS Marketing Science Conference, University of Rochester, 03 June 2021 - 05 June 2021

Conference Abstracts

Liang Y; Wang Z; Liu Y; Chan KW; Kwon J; Septianto F, 2022, 'Visual Luxury Appeals: The Role of Extended-self and Hedonism for Social Media Engagement', in Proceedings of the 44th INFORMS Marketing Science Conference, presented at 44th INFORMS Marketing Science Conference

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