By Ms Ka Wing Chan

Conference Presentations

Chan KW; Wetzel H; Pupovac L; Dekimpe M; Loske D, 2024, 'Electric Vehicle Charging Availability and Retail Store Performance', presented at 46th INFORMS Marketing Science Conference, Sydney, 27 June 2024

Ma X; Chan KW; Gu W; Septianto F; Liu H; Kwon J, 2023, 'Does Pre-Call Help or Hurt? Effects of Multimodal Marketing on Customer Community Building', presented at China Marketing International Conference 2023, 26 June 2023

Ma X; Gu W; Septianto F; Liu H; Kwon J; Chan KW, 2023, 'Does Pre-Call Help or Hurt? Effects of Multimodal Marketing on Customer Community Building', presented at 45th INFORMS Marketing Science Conference, 08 June 2023

Liang Y; Wang Z; Liu Y; Chan W; Kwon J; Septianto F, 2022, 'Visual Luxury Appeals: The Role of Extended-Self and Hedonism for Social Media Engagement', presented at 44th INFORMS Marketing Science Conference, University of Chicago, 16 June 2022 - 18 June 2022

Chan W; Srinivasan S; Kwon J; Septianto F, 2021, 'Bittersweet in Visual Narratives: How Mixed Emotional Content Amplifies Consumer’s Digital Engagement Behavior', presented at 43rd INFORMS Marketing Science Conference, University of Rochester, 03 June 2021 - 05 June 2021

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