Select Publications

By Ms Ka Wing Chan

Conference Presentations

Chan W; Srinivasan S; Kwon J; Septianto F, 2021, 'Bittersweet in Visual Narratives: How Mixed Emotional Content Amplifies Consumer’s Digital Engagement Behavior', presented at 43rd INFORMS Marketing Science Conference, University of Rochester, 03 June 2021 - 05 June 2021


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ORCID as entered in ROS

orcid_icon https://orcid.org/0000-0003-0090-6577

UNSW Sydney NSW 2052 Australia Telephone +61 2 93851000
Authorised by Deputy Vice-Chancellor (Research)
UNSW CRICOS Provider Code: 00098G ABN: 57 195 873 179

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