By Ms Ka Wing Chan

Journal articles

Pu W; Wang Y; Ibello GD; Chakraborty R; Yang M; Chan KW; Chowdhury R; Septianto F; Kwon J, 2025, 'Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs', Journal of Business Ethics, 196, pp. 753 - 771, http://dx.doi.org/10.1007/s10551-024-05872-z

Chan KW; Septianto F; Kwon J; Kamal RS, 2023, 'Color effects on AI influencers’ product recommendations', European Journal of Marketing, 57, pp. 2290 - 2315, http://dx.doi.org/10.1108/EJM-03-2022-0185

Gu W; Chan KW; Kwon J; Dhaoui C; Septianto F, 2023, 'Informational vs. emotional B2B firm-generated-content on social media engagement: Computerized visual and textual content analysis', Industrial Marketing Management, 112, pp. 98 - 112, http://dx.doi.org/10.1016/j.indmarman.2023.04.012

Kwon J; Chan KW; Gu W; Septianto F, 2022, 'The role of cool versus warm colors in B2B versus B2C firm-generated content for boosting positive eWOM', Industrial Marketing Management, 104, pp. 212 - 225, http://dx.doi.org/10.1016/j.indmarman.2022.03.011

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