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Researcher

Professor Chris William Styles

My Expertise

Strategic and international marketing, international entrepreneurship and corporate strategy, innovation and management education trends.

Biography

Chris Styles became Dean of UNSW Business School in 2014.  Prior to this he was Deputy Dean and Director of the AGSM@UNSW Business School.  This followed appointments as Associate Dean (Management Education), and Professor and Chair of the Marketing Department within the University of Sydney Business School.  He is a Fellow of the Australian Marketing Institute, a Council Member of the...view more

Chris Styles became Dean of UNSW Business School in 2014.  Prior to this he was Deputy Dean and Director of the AGSM@UNSW Business School.  This followed appointments as Associate Dean (Management Education), and Professor and Chair of the Marketing Department within the University of Sydney Business School.  He is a Fellow of the Australian Marketing Institute, a Council Member of the Association of Asia-Pacific Business Schools, and is the Vice-President of the Australian Business Deans Council.  

Chris obtained his PhD from London Business School and a BCom (Hons) from the University of Western Australia. His research focuses on international marketing and strategy, and in particular issues relating to the internationalization process, international alliances and international entrepreneurship.   He has published a number of research papers, case studies and management articles in leading scholarly journals, management texts, and government reports.

Chris has taught Strategic Marketing, Corporate Strategy, Entrepreneurship and International Marketing on undergraduate, postgraduate and executive programs. Chris has also taught at the China Europe International Business School (CEIBS) in Shanghai, Trinity College, Dublin, and on behalf of Duke Corporate Education for global corporations. In addition to his academic activities, Chris has carried out consulting and executive development assignments in Asia, Australia and Europe, for clients such as Rio Tinto, Microsoft, PriceWaterhouseCoopers, HSBC, Westfield, Genpact, ArcelorMittal, Macquarie Bank, Austrade, Sony Music, IBM and Clayton UTZ.   Prior to entering academia Chris worked as a Marketing Manager for Procter & Gamble in Europe and the Middle East.


My Grants

  • 2007-2011 Determinants of location choice for foreign investment. $210,000 from NSW Department of State and Regional Development.
  • 2002-2004 An investigation of export performance determinants across service types. $83,000 ARC Discovery grant
  • 2001 Case study analysis to assess drivers of success/failure of Australian service exporters. $40,550 Australian Trade Commission (Austrade)
  • 1998-2001 A dyadic investigation of the relationship processes leading to successful market entries in East Asian markets. $270,000 ARC SPIRT grant (with Austrade as the industry partner)

My Qualifications

2013          Graduate, Company Directors Course, Australian Institute of Company Directors

1996          PhD, London Business School; Dissertation, “Determinants of Export Performance in Small and Medium Sized Enterprises: An Empirical Investigation in the UK and Australia” (winner, Academy of Marketing Science Doctoral Dissertation competition)

1988          Bachelor of Commerce – First Class Honours, University of Western Australia


My Awards

  • 2009: Best paper, International Marketing Review (with Y.Chandra and I. Wilkinson)
  • 2006 - 2007: Recognised as one of the 'top 10' reviewers for the International Marketing Review
  • 2005: Best Paper, International and Cross-cultural Marketing track, 2005 Australian New Zealand Marketing Academy conference
  • 2001: Overall Best Paper, 2001 Australian New Zealand Marketing Academy conference
  • 2000: Runner-up, Best Paper 2000, Australian Journal of Management
  • 1997: Winner, Academy of Marketing Science (USA) Doctoral Dissertation competition
  • 1994: Best Paper 1994, International Marketing Review
  • 1994 - 1996: London Business School PhD Scholarship
  • 1988: Best Student completing a Bachelor of Commerce with Honours at the University of Western Australia
  • 1987: Highest aggregate of marks in the four core marketing subjects of the Bachelor of Commerce at the University of Western Australia

My Engagement

Memberships - Editorial Boards

  • International Marketing Review
  • British Journal of Management
  • Ad hoc reviewer for: Journal of International Business Studies; Journal of Business Venturing; Journal of World Business; Journal of Business Research
  • Special Issue editor (with Sid Gray): 'New Perspectives on International Entrepreneurship', International Marketing Review (23:5)

Memberships - Company Boards, Professional Associations

  • Previously served as member of the National Advisory Board of the Australian Marketing Institute and was an elected member of the Australian New Zealand Marketing Academy (ANZMAC) Executive.
  • Served on the Austrade Tertiary Education Advisory Board, which provided advice and conducts projects to improve teaching resources in International Marketing / Business

In the Media

Media Releases

 

 

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