By Professor Chris William Styles

Book Chapters

Styles CW; Noor SM; Cowley E, 2011, 'Brand Equity: Linking Financial and Customer Perspectives', in Uncles MD (ed.), Perspectives on Brand Management, Tilde University Press, Prahan, Victoria, Australia, pp. 22 - 39

Styles CW; Voola R, 2010, 'Emerging Markets', in Sheth J; Malhotra N (ed.), Wiley International Encyclopedia of Marketing, John Wiley & Sons, http://dx.doi.org/10.1002/9781444316568.wiem06037

Styles CW, 2004, 'Stock-broking in cyberspace', in Lovelock C; Patterson P; Walker R (ed.), Services Marketing: An Asia-Pacific Perspective, Prentice Hall, Sydney, NSW

Styles CW, 2001, 'Stock-broking in Cyberspace', in Lovelock C; Patterson P; Walker R (ed.), Services Marketing: An Asia-Pacific Perspective, Prentice Hall, Sydney, NSW

Phan MC; Styles CW; Patterson PG; Ahmed FU, 2000, 'To stay or not to stay: An Indonesian dilemma', in Fallstudien zum Internationalen Management, Gabler Verlag, Germany, pp. 287 - 297

Styles CW; Hersch L, 1999, 'Banking on trust', in Fletcher R; Brown L (ed.), International Marketing: An Asia-Pacific Perspective, Prentice Hall, pp. 390 - 392

Dubelaar C; Styles CW, 1999, 'Case Study 8D: Honeywell: Australasia`s optimum maintenance system', in Fundamentals of Marketing, McGraw Hill, Sydney, Australia, pp. 797 - 806

Styles CW; Ahmed FU, 1998, 'Segmenting exporters for export promotion', in Contemporary Issues in International Business and Marketing, Academic Press International in collaboration with, Western Australia, pp. 196 - 210

Styles CW; Amber T, 1995, 'The Financial Times Handbook of Management', in The Financial Times Handbook of Management, Pitman Publishing, London, United Kingdom, pp. 581 - 593

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