By Professor Chris William Styles

Books

Styles CW; Ambler T, 2000, The Silk Road to international marketing. Profit and passion in global business, Pearson Education, UK

Phan MC; Styles CW; Patterson PG, 2000, Working Paper 00/5: The role of relational competence in successful international business partnerships: A Southeast Asian in perspective, School of Marketing, UNSW, Sydney, New South Wales

Styles CW; Ambler T, 1997, First steps to export success, Her Majesty's Government & Commonwealth of Austral, Sydney Australia & London,UK

Book Chapters

Styles CW; Noor SM; Cowley E, 2011, 'Brand Equity: Linking Financial and Customer Perspectives', in Uncles MD (ed.), Perspectives on Brand Management, Tilde University Press, Prahan, Victoria, Australia, pp. 22 - 39

Styles CW; Voola R, 2010, 'Emerging Markets', in Sheth J; Malhotra N (ed.), Wiley International Encyclopedia of Marketing, John Wiley & Sons, http://dx.doi.org/10.1002/9781444316568.wiem06037

Styles CW, 2004, 'Stock-broking in cyberspace', in Lovelock C; Patterson P; Walker R (ed.), Services Marketing: An Asia-Pacific Perspective, Prentice Hall, Sydney, NSW

Styles CW, 2001, 'Stock-broking in Cyberspace', in Lovelock C; Patterson P; Walker R (ed.), Services Marketing: An Asia-Pacific Perspective, Prentice Hall, Sydney, NSW

Phan MC; Styles CW; Patterson PG; Ahmed FU, 2000, 'To stay or not to stay: An Indonesian dilemma', in Fallstudien zum Internationalen Management, Gabler Verlag, Germany, pp. 287 - 297

Styles CW; Hersch L, 1999, 'Banking on trust', in Fletcher R; Brown L (ed.), International Marketing: An Asia-Pacific Perspective, Prentice Hall, pp. 390 - 392

Dubelaar C; Styles CW, 1999, 'Case Study 8D: Honeywell: Australasia`s optimum maintenance system', in Fundamentals of Marketing, McGraw Hill, Sydney, Australia, pp. 797 - 806

Styles CW; Ahmed FU, 1998, 'Segmenting exporters for export promotion', in Contemporary Issues in International Business and Marketing, Academic Press International in collaboration with, Western Australia, pp. 196 - 210

Styles CW; Amber T, 1995, 'The Financial Times Handbook of Management', in The Financial Times Handbook of Management, Pitman Publishing, London, United Kingdom, pp. 581 - 593

Journal articles

Silva GM; Styles C; Lages LF, 2017, 'Breakthrough innovation in international business: The impact of tech-innovation and market-innovation on performance', International Business Review, 26, pp. 391 - 404, http://dx.doi.org/10.1016/j.ibusrev.2016.10.001

Chandra Y; Styles C; Wilkinson IF, 2015, 'Opportunity portfolio: Moving beyond single opportunity explanations in international entrepreneurship research', Asia Pacific Journal of Management, 32, pp. 199 - 228, http://dx.doi.org/10.1007/s10490-014-9400-1

Styles C; Goddard J, 2014, 'Spinning the wheel of strategic innovation', Business Strategy Review, 25, pp. 76 - 80, http://dx.doi.org/10.1111/j.1467-8616.2014.01130.x

Freeman J; Styles C, 2014, 'Does location matter to export performance?', International Marketing Review, 31, pp. 181 - 208, http://dx.doi.org/10.1108/IMR-02-2013-0039

Chandra Y; Wilkinson I; Styles CW, 2012, 'An Opportunity Based View of Rapid Internationalization.', Journal of International Marketing, 20, pp. 74 - 102, http://dx.doi.org/10.1509/jim.10.0147

Freeman J; Styles CW; Lawley M, 2012, 'Does firm location make a difference to the export performance of SMEs?', International Marketing Review, 29, pp. 88 - 113, http://dx.doi.org/10.1108/02651331211201552

La VQ; Patterson PG; Styles C, 2009, 'Client-perceived performance and value in professional B2B services: An international perspective.', Journal of International Business Studies, 40, pp. 274 - 300

Lages LF; Silva G; Styles C, 2009, 'Relationship Capabilities, Quality and Innovation as Determinants of Export Performance.', Journal of International Marketing, 17, pp. 47 - 70

Lages LF; Silva G; Pereira ZL; Styles C, 2009, 'The NEP Scale: A measure of network export performance.', International Business Review, 18, pp. 344 - 356, http://dx.doi.org/10.1016/j.ibusrev.2009.04.002

Wilkinson IF; Styles C; Chandra Y, 2009, 'The Recognition of first time International Entrepreneurial Opportunities: Evidence from Firms in Knowledge-Based Industries', International Marketing Review, 26, pp. 30 - 61

Patterson PG; Styles C; Ahmed F, 2008, 'A relational model of export performance', Journal of International Business Studies, 39, pp. 880 - 900

Styles C; Genua T, 2008, 'The rapid internationalization of high technology firms created through the commercialization of academic research.', Journal of World Business, 43, pp. 146 - 157, http://dx.doi.org/10.1016/j.jwb.2007.11.011

Styles C; Gray SJ, 2006, 'Guest Editorial: Advancing research in international entrepreneurship', International Marketing Review, 23

Styles C; Seymour R, 2006, 'Opportunities for marketing researchers in international entrepreneurship', International Marketing Review, 23, pp. 126 - 145

La VQ; Patterson PG; Styles C, 2005, 'Determinants of export performance across service types: A conceptual model', Journal of Services Marketing, 19, pp. 379 - 391

La VQ; Patterson PG; Styles C, 2005, 'Executive Insights: Exporting services to Southeast Asia: Lessons from Australian knowledge-based service exporters.', Journal of International Marketing, 13, pp. 104 - 128

Styles C; Hersch L, 2005, 'Executive Insights: Relationship formation in international joint ventures. Insights from Australian-Malaysian international joint ventures.', Journal of International Marketing, 13, pp. 105 - 134

Patterson PG; Styles CW; Phan M, 2005, 'Relational competency`s role in Southeast Asia business partnerships', Journal of Business Research, 58, pp. 173 - 184

Styles CW, 2004, 'Book Review. Introduction to Marketing: A value exchange approach.', Australasian Marketing Journal, 12, pp. 73 - 75

Styles CW; Goddard J, 2004, 'Spinning the wheel of strategic innovation', Business Strategy Review, 15, pp. 63 - 72

Styles CW; Ambler T, 2003, 'The coexistence of transaction and relational marketing: Insights from the Chinese business context', Industrial Marketing Management, 32, pp. 633 - 642

Styles CW; Bock TJ, 2002, 'Growing Segmentation Trees for Strategic Advantage', Business Horizons, 45, pp. 17 - 22

Roberts JH; Styles CW, 2001, 'Australia's competitive advantage: Gaining the marketing edge', Australian Journal of Management, pp. 105 - 120, http://dx.doi.org/10.1177/031289620102601S06

Styles CW; Hersch L, 2001, 'International Joint Ventures: A Political Economy Framework', Australasian Marketing Journal, pp. 20 - 32

Ambler T; Styles C, 2000, 'The future of relational research in international marketing: Constructs and conduits', International Marketing Review, 17, pp. 492 - 508, http://dx.doi.org/10.1108/02651330010356555

Styles CW; Ambler T, 2000, 'The impact of relational variables on export performance: An empirical investigation in Australia and the UK', Australian Journal of Management, 25, pp. 261 - 281

Styles CW; Ambler T, 2000, 'Viewpoint. The future of relational research in international marketing: constructs and conduits', International Marketing Review, 17, pp. 492 - 508, http://dx.doi.org/10.1108/02651330010356555

Ahmed FU; Patterson PG; Styles CW, 1999, 'The determinants of successful relationships in international business', Australasian Marketing Journal, pp. 5 - 21, http://dx.doi.org/10.1016/S1441-3582(99)70197-7

Styles CW; Ambler T; Xiucun W, 1999, 'The effect of channel relationships and guanxi on the performance of inter-province export ventures in the Peopl`s Republic of China', International Journal of Research in Marketing, 16, pp. 75 - 87

Ahmed FU; Patterson PG; Styles CW, 1999, 'Trust and commitment in international business relationships', ABAC Journal, 19, pp. 37 - 51, http://repository.au.edu/handle/6623004553/13926

Styles CW, 1998, 'An examination of the cross-cultural validity of export performance measures in Australia and the UK', Journal of International Marketing, 6, pp. 12 - 36

Uncles MD; Styles CW, 1998, 'Marketing management in Australia - Joint AMI/UNSW survey', Professional Marketing (Supplement of B and T Weekly), pp. 32 - 33

Uncles MD; Styles CW, 1998, 'Preparing tomorrow`s marketers for tomorrow`s world', Professional Marketing (Supplement of B and T Weekly), pp. 14 - 21

Ambler T; Styles C, 1997, 'Brand development versus new product development: toward a process model of extension decisions', Journal of Product & Brand Management, 6, pp. 222 - 234, http://dx.doi.org/10.1108/10610429710186752

Styles CW; Ambler T, 1997, 'Brand equity: measuring what matters', Australasian Journal of Market Research, pp. 3 - 10

Ambler T; Styles C, 1996, 'Brand Development versus new product development: Towards a process model of extension decisions.', Marketing Intelligence and Planning, 14, pp. 10 - 19, http://dx.doi.org/10.1108/02634509610152664

Styles C; Ambler T, 1994, 'Successful export practice: The UK experience', International Marketing Review, 11, pp. 23 - 47, http://dx.doi.org/10.1108/02651339410072999

Conference Papers

Styles CW; Seymour RG, 2010, 'Authentic Problem-Based Learning in International Business: An Application to a Global EMBA', Rio de Janeiro, Brazil, presented at Academy of International Business AIB Annual Meeting 2010 - "International Business in Tough Times", Rio de Janeiro, Brazil, 29 June 2010 - 29 June 2010

Back to profile page