By Professor Harald Van Heerde

Book Chapters

Ebbes P; Papies D; van Heerde HJ, 2021, 'Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers', in Handbook of Market Research, pp. 181 - 217, http://dx.doi.org/10.1007/978-3-319-57413-4_8

Papies D; Ebbes P; Van Heerde HJ, 2017, 'Addressing Endogeneity in Marketing Models', in Leeflang PSH; Wieringa JE; Bijmolt THA; Pauwels KH (ed.), ADVANCED METHODS FOR MODELING MARKETS, SPRINGER, pp. 581 - 627, http://dx.doi.org/10.1007/978-3-319-53469-5_18

Van Heerde HJ, 2017, 'Non- and Semiparametric Regression Models', in Leeflang PSH; Wieringa JE; Bijmolt THA; Pauwels KH (ed.), ADVANCED METHODS FOR MODELING MARKETS, SPRINGER, pp. 555 - 579, http://dx.doi.org/10.1007/978-3-319-53469-5_17

van Heerde HJ; Neslin SA, 2017, 'Sales promotion models', in International Series in Operations Research and Management Science, pp. 13 - 77, http://dx.doi.org/10.1007/978-3-319-56941-3_2

Ebbes P; Papies D; van Heerde HJ, 2016, 'Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers', in Handbook of Market Research, Springer International Publishing, pp. 1 - 37, http://dx.doi.org/10.1007/978-3-319-05542-8_8-1

van Heerde HJ; Neslin SA, 2008, 'Sales promotion models', in International Series in Operations Research and Management Science, pp. 107 - 162, http://dx.doi.org/10.1007/978-0-387-78213-3_5

Journal articles

Paschmann JW; Bruno HA; van Heerde HJ; Völckner F; Klein K, 2024, 'EXPRESS: Driving Mobile App User Engagement through Gamification', Journal of Marketing Research, http://dx.doi.org/10.1177/00222437241275927

van Heerde HJ; Dekimpe MG, 2024, 'Household and retail panel data in retailing research: Time for a renaissance?', Journal of Retailing, 100, pp. 104 - 113, http://dx.doi.org/10.1016/j.jretai.2024.02.004

Moorman C; van Heerde HJ; Moreau CP; Palmatier RW, 2024, 'Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions', Journal of Marketing, 88, pp. 1 - 14, http://dx.doi.org/10.1177/00222429231213154

Dekimpe MG; van Heerde HJ, 2023, 'Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda', Journal of Retailing, 99, pp. 322 - 336, http://dx.doi.org/10.1016/j.jretai.2023.07.002

van Heerde HJ, 2023, 'Looking Ahead: ANZMAC’s Pivotal Role for Marketing Scholars Downunder', Australasian Marketing Journal, 31, pp. 196 - 198, http://dx.doi.org/10.1177/14413582221111198

Golder PN; Dekimpe MG; An JT; Van Heerde H; Kim DSU; Alba JW, 2023, 'Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation', Journal of Marketing, 87, pp. 319 - 336

Roberts JH; Uncles M; van Heerde HJ; Melnyk V; Dong MC, 2023, 'Marketing at UNSW Sydney: Building Marketing Capability in Australasia', Customer Needs and Solutions, 10, http://dx.doi.org/10.1007/s40547-023-00139-6

Moorman C; van Heerde HJ; Page Moreau C; Palmatier RW, 2022, 'From Vision to Reality: Lessons in Creating a Marketplace of Ideas', Journal of Marketing, 86, pp. 4 - 12, http://dx.doi.org/10.1177/00222429221129661

Datta H; van Heerde HJ; Dekimpe MG; Steenkamp JBEM, 2022, 'Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies', Journal of Marketing Research, 59, pp. 251 - 270, http://dx.doi.org/10.1177/00222437211058102

Eckert C; van Heerde HJ; Wetzel HA; Hattula S, 2022, 'Spotlight Personnel: How Hiring and Turnover Drive Service Performance Versus Demand', Journal of Marketing Research, 59, pp. 797 - 820, http://dx.doi.org/10.1177/00222437211068049

van Heerde HJ; Moorman C; Moreau CP; Palmatier RW, 2021, 'Reality Check: Infusing Ecological Value into Academic Marketing Research', Journal of Marketing, 85, pp. 1 - 13, http://dx.doi.org/10.1177/0022242921992383

Heitmann M; Landwehr JR; Schreiner TF; van Heerde HJ, 2020, 'Leveraging Brand Equity for Effective Visual Product Design', Journal of Marketing Research, 57, pp. 257 - 277, http://dx.doi.org/10.1177/0022243720904004

Moorman C; van Heerde HJ; Moreau CP; Palmatier RW, 2019, 'Challenging the Boundaries of Marketing', Journal of Marketing, 83, pp. 1 - 4, http://dx.doi.org/10.1177/0022242919867086

van Heerde HJ; Dinner IM; Neslin SA, 2019, 'Engaging the unengaged customer: The value of a retailer mobile app', International Journal of Research in Marketing, 36, pp. 420 - 438, http://dx.doi.org/10.1016/j.ijresmar.2019.03.003

Moorman C; van Heerde HJ; Moreau CP; Palmatier RW, 2019, 'JM as a Marketplace of Ideas', Journal of Marketing, 83, pp. 1 - 7, http://dx.doi.org/10.1177/0022242918818404

Wetzel HA; Hattula S; Hammerschmidt M; van Heerde HJ, 2018, 'Building and leveraging sports brands: evidence from 50 years of German professional soccer', Journal of the Academy of Marketing Science, 46, pp. 591 - 611, http://dx.doi.org/10.1007/s11747-018-0580-y

Danaher PJ; van Heerde HJ, 2018, 'Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation', Journal of Marketing Research, http://dx.doi.org/10.1509/jmr.16.0112

Danaher PJ; van Heerde HJ, 2018, 'Delusion in Attribution: Caveats in Using Attribution for Multimedia Budget Allocation', Journal of Marketing Research, 55, pp. 667 - 685, http://dx.doi.org/10.1177/0022243718802845

Peers Y; van Heerde HJ; Dekimpe MG, 2017, 'Marketing budget allocation across countries: The role of international business cycles', Marketing Science, 36, pp. 792 - 809, http://dx.doi.org/10.1287/mksc.2017.1046

Cleeren K; Dekimpe MG; van Heerde HJ, 2017, 'Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research', Journal of the Academy of Marketing Science, 45, pp. 593 - 615, http://dx.doi.org/10.1007/s11747-017-0558-1

Papies D; Van Heerde HJ, 2017, 'The dynamic interplay between recorded music and live concerts: The role of piracy, unbundling, and artist characteristics', Journal of Marketing, 81, pp. 67 - 87, http://dx.doi.org/10.1509/jm.14.0473

Datta H; Ailawadi KL; Van Heerde HJ, 2017, 'How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?', Journal of Marketing, 81, pp. 1 - 20, http://dx.doi.org/10.1509/jm.15.0340

Nishio T; Larke R; van Heerde H; Melnyk V, 2016, 'Analysing the motivations of Japanese international sports-fan tourists', European Sport Management Quarterly, 16, pp. 487 - 501, http://dx.doi.org/10.1080/16184742.2016.1188838

Hewett K; Rand W; Rust RT; Van Heerde HJ, 2016, 'Brand buzz in the echoverse', Journal of Marketing, 80, pp. 1 - 24, http://dx.doi.org/10.1509/jm.15.0033

Rooderkerk RP; Van Heerde HJ, 2016, 'Robust optimization of the 0-1 knapsack problem: Balancing risk and return in assortment optimization', European Journal of Operational Research, 250, pp. 842 - 854, http://dx.doi.org/10.1016/j.ejor.2015.10.014

Dekimpe MG; Peers Y; van Heerde HJ, 2016, 'The Impact of the Business Cycle on Service Providers: Insights From International Tourism', Journal of Service Research, 19, pp. 22 - 38, http://dx.doi.org/10.1177/1094670515604846

Burmester AB; Becker JU; van Heerde HJ; Clement M, 2015, 'The impact of pre- and post-launch publicity and advertising on new product sales', International Journal of Research in Marketing, 32, pp. 408 - 417, http://dx.doi.org/10.1016/j.ijresmar.2015.05.005

Van Heerde HJ; Gijsbrechts E; Pauwels K, 2015, 'Fanning the flames? How media coverage of a price war affects retailers, consumers, and investors', Journal of Marketing Research, 52, pp. 674 - 693, http://dx.doi.org/10.1509/jmr.13.0260

Datta H; Foubert B; Van Heerde HJ, 2015, 'The challenge of retaining customers acquired with free trials', Journal of Marketing Research, 52, pp. 217 - 234, http://dx.doi.org/10.1509/jmr.12.0160

Dinner IM; Van Heerde HJ; Neslin SA, 2014, 'Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising', Journal of Marketing Research, 51, pp. 527 - 545, http://dx.doi.org/10.1509/jmr.11.0466

Van Heerde HJ; Gijsenberg MJ; Dekimpe MG; Steenkamp JBEM, 2013, 'Price and advertising effectiveness over the business cycle', Journal of Marketing Research, 50, pp. 177 - 193, http://dx.doi.org/10.1509/jmr.10.0414

Rooderkerk RP; van Heerde HJ; Bijmolt THA, 2013, 'Optimizing retail assortments', Marketing Science, 32, pp. 699 - 715, http://dx.doi.org/10.1287/mksc.2013.0800

Cleeren K; Van Heerde HJ; Dekimpe MG, 2013, 'Rising from the ashes: How brands and categories can overcome product-harm crises', Journal of Marketing, 77, pp. 58 - 77, http://dx.doi.org/10.1509/jm.10.0414

Dinner IM; Van Heerde HJ; Neslin SA, 2013, 'Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising', Journal of Marketing Research, 50, pp. 527 - 545, http://dx.doi.org/10.1177/002224371305000507

van Heerde HJ; Srinivasan S; Dekimpe MG, 2012, 'Sibling Rivalry: Estimating Cannibalization Rates for Innovations', GfK Marketing Intelligence Review, 4, pp. 32 - 41, http://dx.doi.org/10.2478/gfkmir-2014-0033

Rooderkerk RP; Van Heerde HJ; Bijmolt THA, 2011, 'Incorporating context effects into a choice model', Journal of Marketing Research, 48, pp. 767 - 780, http://dx.doi.org/10.1509/jmkr.48.4.767

Ebbes P; Papies D; van Heerde HJ, 2011, 'The sense and non-sense of holdout sample validation in the presence of endogeneity', Marketing Science, 30, pp. 1115 - 1122, http://dx.doi.org/10.1287/mksc.1110.0666

van Heerde HJ; Srinivasan S; Dekimpe MG, 2010, 'Estimating cannibalization rates for pioneering innovations', Marketing Science, 29, pp. 1024 - 1039, http://dx.doi.org/10.1287/mksc.1100.0575

van Oest RD; van Heerde HJ; Dekimpe MG, 2010, 'Return on roller coasters: A model to guide investments in theme park attractions', Marketing Science, 29, pp. 721 - 737, http://dx.doi.org/10.1287/mksc.1090.0553

Ataman MB; Van Heerde HJ; Mela CF, 2010, 'The long-term effect of marketing strategy on brand sales', Journal of Marketing Research, 47, pp. 866 - 882, http://dx.doi.org/10.1509/jmkr.47.5.866

Steenkamp JBEM; Van Heerde HJ; Geyskens I, 2010, 'What makes consumers willing to pay a price premium for national brands over private labels?', Journal of Marketing Research, 47, pp. 1011 - 1024, http://dx.doi.org/10.1509/jmkr.47.6.1011

Neslin SA; Van Heerde HJ, 2009, 'Promotion dynamics', Foundations and Trends in Marketing, 3, pp. 177 - 268, http://dx.doi.org/10.1561/1700000010

Leeflang PSH; Bijmolt THA; van Doorn J; Hanssens DM; van Heerde HJ; Verhoef PC; Wieringa JE, 2009, 'Creating lift versus building the base: Current trends in marketing dynamics', International Journal of Research in Marketing, 26, pp. 13 - 20, http://dx.doi.org/10.1016/j.ijresmar.2008.06.006

Ataman MB; Mela CF; Van Heerde HJ, 2008, 'Building brands', Marketing Science, 27, pp. 1036 - 1054, http://dx.doi.org/10.1287/mksc.1080.0358

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