By Professor Nitika Garg

Conference Papers

Garg N; Lerner J, 2009, 'Making misery more miserly: Reducing the sad-spending effect.', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, presented at Asia-Pacific Association for Consumer Research Conference

Sun W; Govind R; Garg N, 2009, 'Varying the effects of weather on hedonic consumption', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, Hyderabad, India, presented at Asia-Pacific Association for Consumer Research Conference, Hyderabad, India

Sun W; Govind R; Garg N, 2008, 'Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!', San Francisco, CA, USA, presented at Association for Consumer Research Conference, San Francisco, CA, USA, -

Sun W; Govind R; Garg N, 2008, 'Varying Effects of Weather on Hedonic Consumption', Boston, USA, presented at Society for Consumer Psychology, Boston, USA, -

Sun W; Garg N; Govind R, 2008, 'Varying Effects of Weather on Hedonic Consumption', Vancouver, Canada, presented at Marketing Science Conference, Vancouver, Canada, -

Garg N, 2002, 'Beyond Valence: Negative Affect and Its Effects on Consumer Decision Making', Atlanta, USA, presented at Association for Consumer Research Conference, Atlanta, USA, -

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