By Professor Tania Bucic

Other

Bucic T; Garcia A, 2018, The Aldi Brand: Private-Label Success in Australia, Harvard Business Review, Ivey Business School, https://hbr.org/product/the-aldi-brand-private-label-success-in-australia/W18250-PDF-ENG

Bucic T; Singh G, 2018, Apple Watch: Managing Innovation Resistance, Harvard Business Review, Ivey Business School, https://hbr.org/product/apple-watch-managing-innovation-resistance/W18034-PDF-ENG

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