By Professor Tania Bucic

Conference Papers

Bucic T; Vigentini L; King M, 2018, 'Disruptive innovation in marketing education: A personalized learning design', in Lindgren L; Samii L; Sullivan U (eds.), The Future of Marketing Education is Now: 2018 Annual Fall Conference Proceedings, Marketing Management Association, Kansas City, MO, USA, pp. 20 - 24, presented at 23rd Marketing Management Association Fall Conference, Kansas City, MO, USA, 19 September 2018 - 21 September 2018, http://dx.doi.org/10.26190/unsworks/26882

Kim D; Bucic T; Ngo LV; Sinha A, 2018, 'Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value', UCLA, Los Angeles, CA, presented at 2018 Theory and Practice in Marketing Conference, UCLA, Los Angeles, CA, -

Gill O; Bucic T; Ngo LV, 2017, 'Balancing product design innovativeness and consumer innovativeness', Melbourne, presented at ANZMAC 2017, Melbourne, -

Kim D; Bucic T; Ngo LV; Sinha A, 2016, 'Horizontal and vertical brand extensions impact on the case of automobile industry', Shanghai, presented at 38th ISMS Marketing Science Conference, Shanghai, -

Kim D; Bucic T; Ngo LV; Sinha A, 2016, 'Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry', New Zealand, presented at ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, -

Nguyen P; Ngo L; Bucic T; Nguyen P, 2015, 'Performance Implication of Cross-Functional Coopetition and Knowledge Sharing', in Sinha A; Cadeaux J; Bucic T (eds.), 2015 ANZMAC Conference Proceedings: Innovaton and Growth Strategies in Marketing, Sydney, NSW, Australia, presented at 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, NSW, Australia, 30 November 2015 - 02 December 2015, http://www.anzmac.org/resources/view/ANZMAC-2015-Proceedings

Gill O; Bucic T; Ngo L, 2014, 'Innovators and New Product Adoption: Understanding, Capture and Prediction', in Rundle-Thiele S; Kubacki K; Arli D (eds.), 2014 ANZMAC Conference: Agents of Change, ANZMAC, Griffith Unviersity, Brisbane, Queensland, Australia, pp. 304 - 310, presented at 2014 ANZMAC Conference: Agents of Change, Griffith Unviersity, Brisbane, Queensland, Australia, 01 December 2014 - 03 December 2014, http://www.anzmac.org/conferences/view/Agents-of-Change

Lasky ; Bucic T; Ngo , 2014, 'Individual Innovators within Skunk Works', in PIM 2014 Research Forum Submissions, PDMA Headquarters, Denver, Colorado, USW, presented at Prodict Innovation Management: Product Development Management Association, Denver, Colorado, USW, 18 October 2014 - 22 October 2014

Luu N; Ngo LV; Le H; Bucic T, 2014, 'Does relationship strength matter? empirical evidence from an emerging economy', Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -

Lasky N; Bucic T; Ngo LV, 2014, 'Individual change agents, skunk works and effectuation for radical innovation', Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -

Arli D; Bucic T; Harris JA; Lasmono H, 2011, 'Consumers' Perception toward Corporate Social Responsibility in a Developing Country: Is it a Gender Issue?', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Arli,%20Denni%20Paper%20133.pdf

Ngo LV; Bucic T, 2011, 'The mediating role of alliance learning on alliance innovation: An empirical study', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Ngo,%20Liem%20Paper%20070.pdf

Bucic T; Robinson L, 2010, 'An Insight Into Team Goal Orientation in the Marketing Classroom', in 2010 Global Marketing Conference Proceedings, Tokyo, Japan, presented at Global Marketing Conference, Tokyo, Japan, 09 September 2010 - 12 September 2010

Bucic T; Robinson LJ, 2009, 'Teams for Performance!', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Bucic T; Baker T, 2009, 'Using auto/ethnography to gain insight into teaching with problem-based learning: A student`s perspective.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Bucic T; Robinson LJ, 2008, 'A Conceptual Model of Team Efficacy,', USA, presented at American Marketing Association Conference, USA., USA

Robinson LJ; Bucic T, 2007, 'Antecedents and Consequences of Team Efficacy: Theoretical Model', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Robinson LJ; Bucic T, 2007, 'Team Efficacy: Why Goal Orientation Matters', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Robinson LJ; Bucic T; De Ruyter K, 2006, 'Conceptual Foundations for a Model of Team Efficacy.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Bucic T; de Ruyter K; Ng AK, 2006, 'Stewardship and efficacy.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Ng AK; Bucic T; De Ruyter K, 2005, 'A Stewardship Perspective of the Marketing Exchange', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Bucic T; Robinson LJ, 2005, 'Team Leadership and Learning in Educational Organisations', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Bucic T; Atuahene-Gima K, 2005, 'Antecedents and Outcomes of Problem-Solving in Product Development', in EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at EMAC: European Marketing Academy Conference (2005), Milan Italy, 25 May 2005 - 27 May 2005

Bucic T, 2005, 'Learning, Leadership Styles and Innovation in Boundary Spanning Teams', in EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at EMAC: European Marketing Academy Conference (2005), Milan Italy, 25 May 2005 - 27 May 2005

Bucic T; Atuahene-Gima K, 2005, 'The Social Capital of the Top Marketing Team, Inter-firm Market Learning Capability and Business Performance', in EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at EMAC: European Marketing Academy Conference (2005), Milan Italy, 25 May 2005 - 27 May 2005

Bucic T; Gudergan S, 2004, 'Formative versus reflective measurement implications for explaining innovation in marketing partnerships', in ANZMAC 2005 Conference, Wellington, New Zealand, presented at Australian and New Zealand Marketing Academy Conference 2004, Wellington, New Zealand, 29 November 2004 - 01 December 2004

Bucic T; Gudergan S, 2004, 'Vanishing Tetrads for Formative Measurement Scale Testing: An Application to a Model Explaining Innovation in Marketing Partnerships', in Stremersch S (ed.), INFORMS - Marketing Science, Rotterdam, The Netherlands, pp. 1 - 1, presented at INFORMS - Marketing Science, Rotterdam, The Netherlands, 23 June 2004 - 26 June 2004

Bucic T, 2004, 'Factors driving alliance formation and common strategic purposes.', in EMAC: European Marketing Academy Conference (2004), Murcia, Spain, presented at EMAC: European Marketing Academy Conference (2004), Murcia, Spain, 18 May 2004 - 21 May 2004

Bucic T; Gudergan S, 2004, 'Rethinking the structural factors in inter-organisational marketin gsettings: Empirical conclusions', in EMAC: European Marketing Academy Conference (2004), Murcia, Spain, presented at EMAC: European Marketing Academy Conference (2004), Murcia, Spain, 18 May 2004 - 21 May 2004

Bucic T; Gudergan S, 2004, 'Innovation in Alliances', in IMS (Intelligent Manufacturing Systems)- International Forum 2004, Cernobbio, Italy, presented at IMS (Intelligent Manufacturing Systems)- International Forum 2004, Cernobbio, Italy, 17 May 2004 - 19 May 2004

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