By Professor Tania Bucic

Books

Grewal D; Levy M; Mathews S; Harrigan P; Bucic T; Kopanidis F, 2020, Marketing 3e, McGraw Hill Education, Australia

Grewal D; Levy A; Mathews S; Harrigan P; Bucic T; Kopanidis F, 2017, Marketing 2e, McGraw Hill, http://www.mheducation.com.au/9781743766699-aus-marketing-2e

Grewal D; Levy M; Mathews S; Harrigan P; Bucic T, 2014, Marketing, McGraw-Hill Education Australia, North Ryde, N.S.W. McGraw-Hill Education Australia, 2014., http://www.mheducation.com.au/9781743079287-aus-connect-plus-online-access-for-marketing/

Book Chapters

Bucic T, 2008, 'Caffe Brioso – The Library Lawn Coffee Cart', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, McGraw Hill, Australia, pp. 4.1

Bucic T, 2008, 'Sydney Water: Interviews', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, McGraw Hill, Australia, pp. 5.2

Bucic T, 2008, 'TALGA – The Australian Lavender Growers’ Association: Identifying segments', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, McGraw Hill, Australia, pp. 5

Bucic T, 2008, 'TALGA – the Australian Lavender Growers’ Association: Where to concentrate?', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, McGraw Hill, Australia, pp. 8.2

Bucic T, 2008, 'The Library Lawn Coffee Cart', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, McGraw Hill, Australia, pp. 5.1

Bucic T, 2008, 'Westpac Bank: innovative promotions', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, McGraw Hill, Australia, pp. 8.1

Journal articles

Bucic T; O'Connor G, 2024, 'Avoiding Harm in Technology Innovation', MIT Sloan Management Review, 66, pp. 76 - 81, https://sloanreview.mit.edu/article/avoiding-harm-in-technology-innovation/

Nguyen ODY; Bucic T; Ngo LV; Oppewal H, 2023, 'Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations', Journal of the Academy of Marketing Science, 51, pp. 1305 - 1326, http://dx.doi.org/10.1007/s11747-023-00969-9

Ngo L; Bucic T; Sinha A; Lu V, 2019, 'Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation', Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2017.10.050

Bucic T; Gill O; Ngo L, 2018, 'DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS', Global Fashion Management Conference, 2018, pp. 1233 - 1234, http://dx.doi.org/10.15444/gmc2018.10.04.05

Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589

Nguyen N; Ngo L; Bucic T; Phong N, 2017, 'Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition', Industrial Marketing Management, 71, pp. 123 - 134, http://dx.doi.org/10.1016/j.indmarman.2017.12.014

Bucic T; Ngo LV; Sinha A, 2017, 'Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy', Australian Journal of Management, 42, pp. 308 - 308, http://dx.doi.org/10.1177/0312896215611189

Bucic T; Robinson LJ, 2016, 'Motivational engagement in the marketing classroom: individual goal orientations and class climate', Journal of Strategic Marketing, http://dx.doi.org/10.1080/0965254X.2016.1182579

Luu NT; Hau LN; Ngo LV; Bucic T; Cuong PH, 2016, 'Outcome versus Process Value in Service Delivery', Journal of Services Marketing, http://dx.doi.org/10.1108/JSM-12-2014-0410

Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814

Harris JA; Arli D; Bucic T; Lasmono H, 2014, 'Perceptions of Corporate Social Responsibility Among Indonesian College Students', Journal of Asia-Pacific Business, 15, pp. 231 - 259, http://dx.doi.org/10.1080/10599231.2014.934634

Tjiptono F; Arli ; Bucic T, 2014, 'Consumer confusion proneness: insights from a developing economy', Marketing Intelligence & Planning, 6, pp. 722 - 734, http://dx.doi.org/10.1108/MIP-05-2013-0082

Bucic T; Ngo LV, 2013, 'Achieving alliance innovation via alliance learning: An empirical study', International Journal of Innovation Management, 17, pp. 1350013 - 1350013, http://dx.doi.org/10.1142/S1363919613500138

Bucic T; Harris JA; Arli D, 2012, 'Ethical Consumers Among the Millennials: A Cross-National Study', Journal of Business Ethics, 110, pp. 113 - 131, http://dx.doi.org/10.1007/s10551-011-1151-z

Bucic T; Ngo LV, 2011, 'Examining drivers of collaborative inbound open innovation: empirical evidence from Australian firms', International Journal of Innovation Management, 16, pp. 1250017 - 1250017, http://dx.doi.org/10.1142/S1363919611003660

Bucic T; Robinson L; Ramburuth P, 2010, 'Effects of leadership style on team learning', Journal of Workplace Learning, 22, pp. 228 - 248

Bucic T; Gudergan S, 2004, 'The Impact of Organizational Settings on Creativity and Leaning in Alliances.', M@n@gement, 7, pp. 257 - 273, http://dx.doi.org/10.3917/mana.073.0257

Conference Papers

Bucic T; Vigentini L; King M, 2018, 'Disruptive innovation in marketing education: A personalized learning design', in Lindgren L; Samii L; Sullivan U (eds.), The Future of Marketing Education is Now: 2018 Annual Fall Conference Proceedings, Marketing Management Association, Kansas City, MO, USA, pp. 20 - 24, presented at 23rd Marketing Management Association Fall Conference, Kansas City, MO, USA, 19 September 2018 - 21 September 2018, http://dx.doi.org/10.26190/unsworks/26882

Kim D; Bucic T; Ngo LV; Sinha A, 2018, 'Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value', UCLA, Los Angeles, CA, presented at 2018 Theory and Practice in Marketing Conference, UCLA, Los Angeles, CA, -

Gill O; Bucic T; Ngo LV, 2017, 'Balancing product design innovativeness and consumer innovativeness', Melbourne, presented at ANZMAC 2017, Melbourne, -

Kim D; Bucic T; Ngo LV; Sinha A, 2016, 'Horizontal and vertical brand extensions impact on the case of automobile industry', Shanghai, presented at 38th ISMS Marketing Science Conference, Shanghai, -

Kim D; Bucic T; Ngo LV; Sinha A, 2016, 'Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry', New Zealand, presented at ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, -

Nguyen P; Ngo L; Bucic T; Nguyen P, 2015, 'Performance Implication of Cross-Functional Coopetition and Knowledge Sharing', in Sinha A; Cadeaux J; Bucic T (eds.), 2015 ANZMAC Conference Proceedings: Innovaton and Growth Strategies in Marketing, Sydney, NSW, Australia, presented at 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, NSW, Australia, 30 November 2015 - 02 December 2015, http://www.anzmac.org/resources/view/ANZMAC-2015-Proceedings

Gill O; Bucic T; Ngo L, 2014, 'Innovators and New Product Adoption: Understanding, Capture and Prediction', in Rundle-Thiele S; Kubacki K; Arli D (eds.), 2014 ANZMAC Conference: Agents of Change, ANZMAC, Griffith Unviersity, Brisbane, Queensland, Australia, pp. 304 - 310, presented at 2014 ANZMAC Conference: Agents of Change, Griffith Unviersity, Brisbane, Queensland, Australia, 01 December 2014 - 03 December 2014, http://www.anzmac.org/conferences/view/Agents-of-Change

Lasky ; Bucic T; Ngo , 2014, 'Individual Innovators within Skunk Works', in PIM 2014 Research Forum Submissions, PDMA Headquarters, Denver, Colorado, USW, presented at Prodict Innovation Management: Product Development Management Association, Denver, Colorado, USW, 18 October 2014 - 22 October 2014

Luu N; Ngo LV; Le H; Bucic T, 2014, 'Does relationship strength matter? empirical evidence from an emerging economy', Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -

Lasky N; Bucic T; Ngo LV, 2014, 'Individual change agents, skunk works and effectuation for radical innovation', Brisbane, Australia, presented at ANZMAC 2014, Brisbane, Australia, -

Arli D; Bucic T; Harris JA; Lasmono H, 2011, 'Consumers' Perception toward Corporate Social Responsibility in a Developing Country: Is it a Gender Issue?', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Arli,%20Denni%20Paper%20133.pdf

Ngo LV; Bucic T, 2011, 'The mediating role of alliance learning on alliance innovation: An empirical study', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at ANZMAC 2011, Perth, WA, http://anzmac.org/conference/2011/Papers%20by%20Presenting%20Author/Ngo,%20Liem%20Paper%20070.pdf

Bucic T; Robinson L, 2010, 'An Insight Into Team Goal Orientation in the Marketing Classroom', in 2010 Global Marketing Conference Proceedings, Tokyo, Japan, presented at Global Marketing Conference, Tokyo, Japan, 09 September 2010 - 12 September 2010

Bucic T; Robinson LJ, 2009, 'Teams for Performance!', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Bucic T; Baker T, 2009, 'Using auto/ethnography to gain insight into teaching with problem-based learning: A student`s perspective.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at ANZMAC 2009 Conference, Melbourne, Australia, 30 November 2009 - 02 December 2009

Bucic T; Robinson LJ, 2008, 'A Conceptual Model of Team Efficacy,', USA, presented at American Marketing Association Conference, USA., USA

Robinson LJ; Bucic T, 2007, 'Antecedents and Consequences of Team Efficacy: Theoretical Model', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Robinson LJ; Bucic T, 2007, 'Team Efficacy: Why Goal Orientation Matters', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Robinson LJ; Bucic T; De Ruyter K, 2006, 'Conceptual Foundations for a Model of Team Efficacy.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Bucic T; de Ruyter K; Ng AK, 2006, 'Stewardship and efficacy.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at ANZMAC 2006 Conference, Brisbane, Qld, 04 December 2006 - 06 December 2006

Ng AK; Bucic T; De Ruyter K, 2005, 'A Stewardship Perspective of the Marketing Exchange', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Bucic T; Robinson LJ, 2005, 'Team Leadership and Learning in Educational Organisations', in ANZMAC 2005 Conference, Fremantle, WA, presented at ANZMAC 2005 Conference, Fremantle, WA, 05 December 2005 - 07 December 2005

Bucic T; Atuahene-Gima K, 2005, 'Antecedents and Outcomes of Problem-Solving in Product Development', in EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at EMAC: European Marketing Academy Conference (2005), Milan Italy, 25 May 2005 - 27 May 2005

Bucic T, 2005, 'Learning, Leadership Styles and Innovation in Boundary Spanning Teams', in EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at EMAC: European Marketing Academy Conference (2005), Milan Italy, 25 May 2005 - 27 May 2005

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