ORCID as entered in ROS
https://orcid.org/0000-0002-8734-5452
Select Publications
Books
, 2020, Marketing 3e, McGraw Hill Education, Australia
, 2017, Marketing 2e, 2e, McGraw Hill, http://www.mheducation.com.au/9781743766699-aus-marketing-2e
, 2014, Marketing, 1, McGraw-Hill Education Australia, North Ryde, N.S.W. McGraw-Hill Education Australia, 2014., http://www.mheducation.com.au/9781743079287-aus-connect-plus-online-access-for-marketing/
Book Chapters
, 2008, 'Caffe Brioso – The Library Lawn Coffee Cart', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 4.1
, 2008, 'Sydney Water: Interviews', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 5.2
, 2008, 'TALGA – The Australian Lavender Growers’ Association: Identifying segments', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 5
, 2008, 'TALGA – the Australian Lavender Growers’ Association: Where to concentrate?', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 8.2
, 2008, 'The Library Lawn Coffee Cart', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 5.1
, 2008, 'Westpac Bank: innovative promotions', in Hair J; Jr ; Lukas B; Miller K; Bush R; Ortinau D (ed.), Marketing Research, edn. Original, McGraw Hill, Australia, pp. 8.1
Journal articles
, 2024, 'Avoiding Harm in Technology Innovation', MIT Sloan Management Review, https://shop.sloanreview.mit.edu/store/avoiding-harm-in-technology-innovation
, 2023, 'Disposal-based scarcity: How overstock reduction methods influence consumer brand perceptions and evaluations', Journal of the Academy of Marketing Science, 51, pp. 1305 - 1326, http://dx.doi.org/10.1007/s11747-023-00969-9
, 2019, 'Effective sense-and-respond strategies: Mediating roles of exploratory and exploitative innovation', Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2017.10.050
, 2018, 'DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS', Global Fashion Management Conference, 2018, pp. 1233 - 1234, http://dx.doi.org/10.15444/gmc2018.10.04.05
, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333, http://dx.doi.org/10.1111/bjet.12589
, 2017, 'Cross-functional knowledge sharing, coordination and firm performance: The role of cross-functional competition', Industrial Marketing Management, 71, pp. 123 - 134, http://dx.doi.org/10.1016/j.indmarman.2017.12.014
, 2017, 'Improving the effectiveness of market-oriented organisation: Empirical evidence from an emerging economy', Australian Journal of Management, 42, pp. 308 - 308, http://dx.doi.org/10.1177/0312896215611189
, 2016, 'Motivational engagement in the marketing classroom: individual goal orientations and class climate', Journal of Strategic Marketing, http://dx.doi.org/10.1080/0965254X.2016.1182579
, 2016, 'Outcome versus Process Value in Service Delivery', Journal of Services Marketing, http://dx.doi.org/10.1108/JSM-12-2014-0410
, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180, http://dx.doi.org/10.1177/0273475315589814
, 2014, 'Perceptions of Corporate Social Responsibility Among Indonesian College Students', Journal of Asia-Pacific Business, 15, pp. 231 - 259, http://dx.doi.org/10.1080/10599231.2014.934634
, 2014, 'Consumer confusion proneness: insights from a developing economy', Marketing Intelligence & Planning, 6, pp. 722 - 734, http://dx.doi.org/10.1108/MIP-05-2013-0082
, 2013, 'Achieving alliance innovation via alliance learning: An empirical study', International Journal of Innovation Management, 17, pp. 1350013 - 1350013, http://dx.doi.org/10.1142/S1363919613500138
, 2012, 'Ethical Consumers Among the Millennials: A Cross-National Study', Journal of Business Ethics, 110, pp. 113 - 131, http://dx.doi.org/10.1007/s10551-011-1151-z
, 2011, 'Examining drivers of collaborative inbound open innovation: empirical evidence from Australian firms', International Journal of Innovation Management, 16, pp. 1250017 - 1250017, http://dx.doi.org/10.1142/S1363919611003660
, 2010, 'Effects of leadership style on team learning', Journal of Workplace Learning, 22, pp. 228 - 248
, 2004, 'The Impact of Organizational Settings on Creativity and Leaning in Alliances.', M@n@gement, 7, pp. 257 - 273, http://dx.doi.org/10.3917/mana.073.0257
Conference Papers
, 2018, 'Disruptive innovation in marketing education: A personalized learning design', in Lindgren L; Samii L; Sullivan U (eds.), The Future of Marketing Education is Now: 2018 Annual Fall Conference Proceedings, Marketing Management Association, Kansas City, MO, USA, pp. 20 - 24, presented at
, 2018, 'Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value', in Horizontal brand and vertical line extensions: the role of fit and directionality in creating long-term shareholder value, 2018 Theory and Practice in Marketing Conference, UCLA, Los Angeles, CA, presented at
, 2017, 'Balancing product design innovativeness and consumer innovativeness', in Balancing product design innovativeness and consumer innovativeness, ANZMAC 2017, Melbourne, presented at
, 2016, 'Horizontal and vertical brand extensions impact on the case of automobile industry', in Horizontal and vertical brand extensions impact on the case of automobile industry, 38th ISMS Marketing Science Conference, Shanghai, presented at
, 2016, 'Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry', in Measuring the impact of brand leveraging strategies using shareholder-oriented value metrics: the case of Automobile industry, ANZMAC 2016, Marketing in the Post-Disciplinary Era, New Zealand, presented at
, 2015, 'Performance Implication of Cross-Functional Coopetition and Knowledge Sharing', in Sinha A; Cadeaux J; Bucic T (eds.), 2015 ANZMAC Conference Proceedings: Innovaton and Growth Strategies in Marketing, 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing, Sydney, NSW, Australia, presented at
, 2014, 'Innovators and New Product Adoption: Understanding, Capture and Prediction', in Rundle-Thiele S; Kubacki K; Arli D (eds.), 2014 ANZMAC Conference: Agents of Change, ANZMAC, Griffith Unviersity, Brisbane, Queensland, Australia, pp. 304 - 310, presented at
, 2014, 'Individual Innovators within Skunk Works', in PIM 2014 Research Forum Submissions, PDMA Headquarters, Denver, Colorado, USW, presented at
, 2014, 'Does relationship strength matter? empirical evidence from an emerging economy', in Does relationship strength matter? empirical evidence from an emerging economy, ANZMAC 2014, Brisbane, Australia, presented at
, 2014, 'Individual change agents, skunk works and effectuation for radical innovation', in Individual change agents, skunk works and effectuation for radical innovation, ANZMAC 2014, Brisbane, Australia, presented at
, 2011, 'Consumers' Perception toward Corporate Social Responsibility in a Developing Country: Is it a Gender Issue?', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 8, presented at
, 2011, 'The mediating role of alliance learning on alliance innovation: An empirical study', in Proceedings of ANZMAC 2011, ANZMAC, Perth, WA, pp. 1 - 9, presented at
, 2010, 'An Insight Into Team Goal Orientation in the Marketing Classroom', in 2010 Global Marketing Conference Proceedings, Global Marketing Conference, Tokyo, Japan, presented at
, 2009, 'Teams for Performance!', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at
, 2009, 'Using auto/ethnography to gain insight into teaching with problem-based learning: A student`s perspective.', in ANZMAC 2009 Conference Proceedings, Australia New Zealand Marketing Academy, Melbourne, Australia, presented at
, 2008, 'A Conceptual Model of Team Efficacy,', in A Conceptual Model of Team Efficacy,, American Marketing Association Conference, USA., USA, presented at
, 2007, 'Antecedents and Consequences of Team Efficacy: Theoretical Model', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at
, 2007, 'Team Efficacy: Why Goal Orientation Matters', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at
, 2006, 'Conceptual Foundations for a Model of Team Efficacy.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at
, 2006, 'Stewardship and efficacy.', in ANZMAC 2006 Conference, Brisbane, Qld, presented at
, 2005, 'A Stewardship Perspective of the Marketing Exchange', in ANZMAC 2005 Conference, Fremantle, WA, presented at
, 2005, 'Team Leadership and Learning in Educational Organisations', in ANZMAC 2005 Conference, ANZMAC 2005 Conference, Fremantle, WA, presented at
, 2005, 'Antecedents and Outcomes of Problem-Solving in Product Development', in EMAC: European Marketing Academy Conference (2005), EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at
, 2005, 'Learning, Leadership Styles and Innovation in Boundary Spanning Teams', in EMAC: European Marketing Academy Conference (2005), EMAC: European Marketing Academy Conference (2005), Milan Italy, presented at
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https://orcid.org/0000-0002-8734-5452