My Expertise
Cross-cultural consumer behavior, advertising and messaging; internationalization of the firm; service offshoring, market entry strategies; branding for non-profits and charities.
Biography
Commerce Co-op Program Coordinator | Associate Editor Australasian Marketing Journal | Associate Professor School of Marketing
Research Interests include
- Cross-cultural advertising
- Values and consumer behavior
- Internationalization of the firm
- Service offshoring
- Market entry strategies
- E-commerce and exporting
- Branding for non-profits and charities
My Grants
Linkage Research Seed Funds Business School, University of New...view more
Commerce Co-op Program Coordinator | Associate Editor Australasian Marketing Journal | Associate Professor School of Marketing
Research Interests include
- Cross-cultural advertising
- Values and consumer behavior
- Internationalization of the firm
- Service offshoring
- Market entry strategies
- E-commerce and exporting
- Branding for non-profits and charities
My Grants
Linkage Research Seed Funds Business School, University of New South Wales (2018-19)
Project: Differentiated Fundraising Strategies for Donor Conversion
Centre for Social Impact (CSI) Research Grant, University of New South Wales (2018)
Project: Differentiated Fundraising Strategies for Donor Conversion
Business School Research Grant (BSRG), University of New South Wales (2016-17)
Project: Outsourcing services to offshore partners and the role of partner ‘fit’: A consumer perspective
Australian School of Business Research Grant, University of New South Wales (2011)
Project: Examining the effects of brand salience on donor acquisition in the non-profit sector
Australian School of Business Research Grant, University of New South Wales (2009)
Project: Investigating the effective use of humour in cross-cultural advertising: The influence of individual-level and culture-level differences
Faculty of Commerce and Economics, University of New South Wales (2006)
Project: Investigating the Role of E-Commerce in Exporting for Small and Medium Enterprises (SMEs) in Australia
Australian Research Council (ARC) Linkage Grant, University of New South Wales (2003-6)
Project: Turning Under-Used Geo-Referenced Data Sources into Business Success
Faculty of Commerce and Economics, University of New South Wales (2002)
Project: Electronic Marketing Strategies and Exporting
International Business Research Institute, University of Wollongong (2000-2001)
Project: Cross-cultural comparison between Australian and Korean SMEs
Australian Research Council (ARC) Small, (2000)
Project: An Investigation of the Factors affecting Exporting Performance of SMEs in
Japan, China, and South Korea
International Business Research Institute, University of Wollongong (1999/2000)
Project: Cross-national comparison between Australian and Korean SMEs
Faculty of Commerce Research Grant, University of Wollongong (1999)
Project: Small and Medium Sized Enterprises in East Asia
Australian Research Council (ARC) Small, (1999)
Project: A Comparative Analysis of Small to Medium Sized Enterprises across Australia, Singapore, and Taiwan
International Business Research Institute, University of Wollongong (1998)
Project: International Linkages Between Science, Industry and Government
International Business Research Institute, University of Wollongong (1998)
Project: Australia’s SMEs in the Global Marketplace
Educational Development Strategies Fund, University of Wollongong (1998)
Project: Evaluation of Existing Resources, Training of Staff Development and Developing Flexible Delivery Resources for Marketing Subjects
Faculty of Commerce Research Grant, University of Wollongong (1998)
Project: Commercialization of Scientific Achievements in China and Australia
Faculty of Commerce Research Grant, University of Wollongong (1998)
Project: Examination of Cross-Cultural Consumer Loyalty in China and Australia
Graduate Scholarship Research Grant, Central Michigan University (1987)
Project: Job Stress and Job Satisfaction: An Investigation of Nursing Personnel
College of Business Administration Research Grant, Central Michigan University (1987)
Project: Job Stress and Job Satisfaction: An Investigation of Nursing Personnel
My Qualifications
Ph.D. in Marketing and International Business (Univ. of Texas, USA)
My Research Supervision
Areas of supervision
- Cross-cultural marketing
- Internationalization and market entry strategies
- Advertising and messaging
- Non-profits, charities
My Teaching
Global and International Marketing