ORCID as entered in ROS

Select Publications
2023, B2B Customer Engagement Strategy An Introduction to Managing Customer Experience, Palgrave Macmillan, London, UK, http://dx.doi.org/10.1007/978-3-031-23409-5
,2021, Organisational Buying: A Multidisciplinary Perspective, Palgrave, London, UK, http://dx.doi.org/10.1007/978-3-030-67414-4
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