By Associate Professor Daniel Douglas Prior

Books

Prior DD; Buttle F; Maklan S, 2024, CUSTOMER RELATIONSHIP MANAGEMENT: Concepts, Applications, and Technologies, Fifth Edition, http://dx.doi.org/10.4324/9781003295150

Prior DD, 2023, B2B Customer Engagement Strategy An Introduction to Managing Customer Experience, Palgrave Macmillan, London, UK, http://dx.doi.org/10.1007/978-3-031-23409-5

Prior D, 2021, Organisational Buying: A Multidisciplinary Perspective, Palgrave, London, UK, http://dx.doi.org/10.1007/978-3-030-67414-4

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