Select Publications


Prior DD; Buttle F; Maklan S, 2024, CUSTOMER RELATIONSHIP MANAGEMENT: Concepts, Applications, and Technologies, Fifth Edition,

Prior DD, 2023, B2B Customer Engagement Strategy An Introduction to Managing Customer Experience, Palgrave Macmillan, London, UK,

Prior D, 2021, Organisational Buying: A Multidisciplinary Perspective, Palgrave, London, UK,

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