By Associate Professor Daniel Douglas Prior

Book Chapters

Paranavithana IR; Rupasinghe TD; Prior DD, 2023, 'A Machine-Learnt Approach to Market Segmentation and Purchase Prediction Using Point-Of-Sale (POS) Data', in , pp. 49 - 61, http://dx.doi.org/10.1007/978-981-19-3579-4_4

Paranavithana IR; Rupasinghe TD; Prior D, 2022, 'A Machine-Learnt Approach to Market Segmentation and Purchase Prediction Using Point-Of-Sale (POS) Data', in Ao S-I; Gelman L (ed.), Transactions on Engineering Technologies Proceedings of World Congress on Engineering 2021, Springer, pp. 49 - 62, http://dx.doi.org/10.1007/978-981-19-3579-4

Nailer C; Prior DD; Keränen J, 2019, 'A dynamic process theory of public value', in Koenig-Lewis N; Kitchener M; Brewer J; Moore M; Meynhardt T (ed.), Public Value: Deepening, Enriching, and Broadening the Theory and Practice, Routledge

Dhawan P; Prior D, 2017, 'Internal branding and leader-member exchange: Role of cultural capital in employee’s service delivery behaviour in healthcare sector: An abstract', in Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Springer, http://dx.doi.org/10.1007/978-3-319-68750-6_79

Prior DD; Mazanov J, 2017, 'Marketing, integrity management and drugs in sport', in Managing Drugs in Sport, edn. Routledge Research in Sport Business and Management, Routledge, London, UK, pp. 157 - 172, http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000404373400010&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=891bb5ab6ba270e68a

Prior DD, 2016, 'A social identity perspective of customer value heterogeneity in complex industrial solutions', in Campbell C; Ma JJ (ed.), , SPRINGER INT PUBLISHING AG, pp. 133 - 142, http://dx.doi.org/10.1007/978-3-319-24184-5_34

Prior DD, 2015, 'Transactional, Project-Based and Ongoing Service Delivery in the B2B Context', in Deeter-Schmelz DR (ed.), Proceedings of the 2010 Academy of Marketing Science Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 60 - 64

Marcos-Cuevas J; Prior DD; Enz MG, 2015, 'Value co-destruction in complex B2B relations: conceptualization and mechanisms', in Kubacki K (ed.), Proceedings of the Academy of Marketing Science Annual Conference. Ideas in Marketing: Finding the New and Polishing the Old, Springer, pp. 153 - 153, http://dx.doi.org/10.1007/978-3-319-10951-0_55

Prior D, 2014, 'Considering the nature of value capturing mechanisms in industrial buyer-supplier exchange — A structured abstract', in Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference, Springer, http://dx.doi.org/10.1007/978-3-319-10912-1_98

Prior D, 2014, 'Ok, we have the Resources, But what Next? A Conceptual Model of the Effects of Project Team Activities on Customer Perceived Value', in Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference, Springer, http://dx.doi.org/10.1007/978-3-319-10912-1_50

Prior D, 2014, 'Examining project management through a marketing lens: A literature review and research agenda', in Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, Springer, http://dx.doi.org/10.1007/978-3-319-11797-3_41

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