By Associate Professor Daniel Douglas Prior

Book Chapters

Paranavithana IR; Rupasinghe TD; Prior DD, 2023, 'A Machine-Learnt Approach to Market Segmentation and Purchase Prediction Using Point-Of-Sale (POS) Data', in , pp. 49 - 61, http://dx.doi.org/10.1007/978-981-19-3579-4_4

Paranavithana IR; Rupasinghe TD; Prior D, 2022, 'A Machine-Learnt Approach to Market Segmentation and Purchase Prediction Using Point-Of-Sale (POS) Data', in Ao S-I; Gelman L (ed.), Transactions on Engineering Technologies Proceedings of World Congress on Engineering 2021, Springer, pp. 49 - 62, http://dx.doi.org/10.1007/978-981-19-3579-4_4

Nailer C; Prior DD; Keränen J, 2019, 'A dynamic process theory of public value', in Koenig-Lewis N; Kitchener M; Brewer J; Moore M; Meynhardt T (ed.), Public Value: Deepening, Enriching, and Broadening the Theory and Practice, Routledge

Dhawan P; Prior D, 2017, 'Internal branding and leader-member exchange: Role of cultural capital in employee’s service delivery behaviour in healthcare sector: An abstract', in Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC), Springer, http://dx.doi.org/10.1007/978-3-319-68750-6_79

Prior DD; Mazanov J, 2017, 'Marketing, integrity management and drugs in sport', in Managing Drugs in Sport, Routledge, London, UK

Prior DD, 2016, 'A social identity perspective of customer value heterogeneity in complex industrial solutions', in Campbell C; Ma JJ (ed.), , SPRINGER INT PUBLISHING AG, pp. 133 - 142, http://dx.doi.org/10.1007/978-3-319-24184-5_34

Prior DD, 2015, 'Transactional, Project-Based and Ongoing Service Delivery in the B2B Context', in Deeter-Schmelz DR (ed.), Proceedings of the 2010 Academy of Marketing Science Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 60 - 64

Marcos-Cuevas J; Prior DD; Enz MG, 2015, 'Value co-destruction in complex B2B relations: conceptualization and mechanisms', in Kubacki K (ed.), Proceedings of the Academy of Marketing Science Annual Conference. Ideas in Marketing: Finding the New and Polishing the Old, Springer, pp. 153 - 153, http://dx.doi.org/10.1007/978-3-319-10951-0_55

Prior D, 2014, 'Considering the nature of value capturing mechanisms in industrial buyer-supplier exchange — A structured abstract', in Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference, Springer, http://dx.doi.org/10.1007/978-3-319-10912-1_98

Prior D, 2014, 'Ok, we have the Resources, But what Next? A Conceptual Model of the Effects of Project Team Activities on Customer Perceived Value', in Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference, Springer, http://dx.doi.org/10.1007/978-3-319-10912-1_50

Prior D, 2014, 'Examining project management through a marketing lens: A literature review and research agenda', in Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference, Springer, http://dx.doi.org/10.1007/978-3-319-11797-3_41

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