By Associate Professor Heather Crawford

Conference Papers

Gregory G; Crawford H; Lu L; Ngo LV, 2018, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', in International Journal of Advertising, Taylor & Francis, Wuxi, China, pp. 957 - 978, presented at The International Advertising and Branding Conference, Wuxi, China, - , http://dx.doi.org/10.1080/02650487.2019.1590068

Crawford H; Gregory G; Munch JM; Gulas CL, 2009, 'Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China', in Humor in Cross-Cultural Advertising: Comparing Australia, The United States and the People’s Republic of China, Brigham Young University, Puerto Vallarta, Mexico, presented at Cross Cultural Research, Puerto Vallarta, Mexico, 13 December 2009 - 16 December 2009, http://marketing.byu.edu/htmlpages/ccrs/proceedings09/HUMOR%20IN%20CROSSCULTURAL%20ADVERTISING.docx

Crawford H; Gregory G, 2009, 'Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China.', in Humour in Advertising: Comparing Australia, the United States and the People`s Republic of China., Academy of International Business Annual Conference, San Diego, presented at Academy of International Business Annual Conference, San Diego, 27 June 2009 - 30 June 2009

Crawford H; Gregory G, 2008, 'Scale validation issues in situations of minimal cultural difference', in ANZMAC 2008 Conference, ANZMAC 2008 Conference, Homebush, Sydney, presented at ANZMAC 2008 Conference, Homebush, Sydney, 01 December 2008 - 03 December 2008

Crawford H, 2008, 'Investigating humour in cross-cultural advertising: An individual difference perspective,', in Investigating humour in cross-cultural advertising: An individual difference perspective,, Australasian Humour Scholars Network Invitational Colloquium., University of Sydney, New South Wales., presented at Australasian Humour Scholars Network Invitational Colloquium., University of Sydney, New South Wales.

Crawford H, 2007, 'Investigation the Effectiveness of Humour in Cross-Cultural Advertising', in Reputation, Responsibility, Relevance: ANZMAC 2007 Conference, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., presented at Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand., 03 December 2007 - 05 December 2007

Crawford H; Gregory G, 2007, 'Humour in Cross-Cultural Advertising', in 49th Annual Meeting of the Academy of International Business, 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, presented at 49th Annual Meeting of the Academy of International Business, Indianapolis, Indiana, 25 June 2007 - 28 June 2007

Crawford H, 2006, '¿Humour in cross-cultural advertising: A literature review¿', in ¿Humour in cross-cultural advertising: A literature review¿, in UWS College of Business Research Symposium, presented at in UWS College of Business Research Symposium

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