By Associate Professor Heather Crawford

Journal articles

Muniz F; Guzmán F; Paswan AK; Crawford HJ, 2019, 'The immediate effect of corporate social responsibility on consumer-based brand equity', Journal of Product and Brand Management, 28, pp. 864 - 879, http://dx.doi.org/10.1108/JPBM-09-2018-2016

Gregory G; Crawford H; Lu L; Ngo L, 2019, 'Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China', International Journal of Advertising, 38, pp. 957 - 978, http://dx.doi.org/10.1080/02650487.2019.1590068

Ceric A; Crawford HJ, 2016, 'Attracting SIEs: Influence of SIE motivation on their location and employer decisions', Human Resource Management Review, 26, pp. 136 - 148, http://dx.doi.org/10.1016/j.hrmr.2015.10.001

Crawford HJ; Gregory GD, 2015, 'Humorous advertising that travels: A review and call for research', Journal of Business Research, 68, pp. 569 - 577, http://dx.doi.org/10.1016/j.jbusres.2014.09.005

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