By Associate Professor Liem Viet Ngo

Conference Papers

Ngo LV; O'Cass A, 2006, 'Firm capabilities and customer value creation', Brisbane, Queensland, Australia, presented at ANZMAC 2006, Brisbane, Queensland, Australia, -

Ngo LV; O'Cass A, 2006, 'Industry forces, strategic typologies, firm characteristics and brand performance: the balance between external and internal', Perth, Australia, presented at ANZMAC 2006, Broadening the Boundaries, Perth, Australia, -

O'Cass A; Ngo LV, 2005, 'Behaviours versus culture: examining the impact of market orientation and organizational culture on brand performance', San Antonio USA, presented at Society for Marketing Advances - Advances in Marketing: Managerial, Pedagogical, Theoretical, San Antonio USA, -

Ngo LV; O'Cass A; Budiman A; Brown U, 2005, 'Studying the effect of market orientation and organizational culture on a brand’s performance', Perth, Australia, presented at ANZMAC 2006, Broadening the Boundaries, Sharon Purchase, Perth, Australia, -

O'Cass A; Ngo LV; Terwatanavong C, 2004, 'Market orientation versus organizational culture: the impact of behaviours and culture on brand performance', Wellington, New Zealand, presented at ANZMAC, Wellington, New Zealand, -

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